How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
Voice Assistants were one of the most popular gifts of the holiday season. No longer just novelty gadgets for selecting music, many households are already completing voice-enabled purchases. What does this mean for FMCG? Is your brand ready for the voice revolution?
With the rise of technology, it's quicker and easier to outsource thinking to our phones, other people and the environment. This ‘cognitive offloading” affects how customers make choices.
How technologies like mixed reality, VR/AR, robotics, and blockchain can be leveraged to engage and empower end-users and patients to meet Canada’s healthcare challenges.
Blockchain is transforming many industries, and it is about to do the same in market research. Lenny Murphy explains why.
Cybersecurity threats abound; defenses against them need to be constantly monitored and updated.
Well-organized hackathons empower pioneers in the world of technology. CryptoChicks is a hackathon with the mission to grow the professional and leadership potential of women in blockchain technology.
New software developments have the potential to facilitate things such as campaign analytics and driver analysis of panel data, cutting time and effort required dramatically.
How a wool industry is applying machine intelligence for real-time analysis to answer questions about their consumer market.
AI is leading a digital transformation of marketing and marketing research, by helping to turn data into actionable insights, delighting consumers and improving efficiency.
Recent articles and conference talks have differing views on the role of market researchers when it comes to “action” coming from insights. This post argues for a balanced view of “action” without over-reaching.