How is technology enabling the generation of insights? How researchers leverage technology to deliver better insights solutions?
The click farms of the market research industry have been uncovered - distributed survey farms. Ofir Pasternak explains the process, from the first occurrence of fraudulent activity to its source, the extent of the problem and how to avoid its reoccurrence.
New technology vendors pop up every day offering CMO’s marketing automation tools that promise ‘smart data’ and improved analytics. For researchers, these emerging technologies can provide new opportunities to provide services and expertise that augments this data.
Telehealth is a buzzing topic, with changes constantly happening in healthcare technology. But what does that entail for market research?
Amy Knowles details the challenges and opportunities in an AI world, citing the success of Best Buy in delivering superior and responsive customer experiences.
With IIeX North America 2019 now at a close, we look back on the key learnings from the event with Tom Ewing.
Trusting consumers to be honest with their experiences to yield truthful research results can be tricky. To avoid discrepancies, the secret may be to cut out the middle man.
A good list of sources about AI for market researchers of all levels of expertise is provided.
Predominant qualitative data collection methods are high-touch, time-consuming and consequently expensive. But now, AI-enabled chatbots are presenting opportunities to collect qualitative data at scale.
Having an app, making your community readily available to members, along with the additional benefits of studies, are keys to unleashing the true power of your community.
AI is enhancing both the hardware and software within mobile phones, with implications for both marketers and consumers.