What’s new in the business of market research? What are the business challenges and opportunities facing the insights industry?
The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired generation”, content and user experience are the key drivers of participation in online activities.
Lenny Murphy weighs in on whether Casro’s Professional Certifications fail to address client requirements for both new research processes and creative approaches to providing insights and consultation.