Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
Why should companies be worried about conducting scientifically sound, replicable studies when garbage “research” gets such good coverage in USA Today?
Recently, I received an email survey invitation from a well-known panel company and was extremely disappointed at the abundance of common mistakes that were made. Email survey invitations are not dead, so why are we letting them fall by the wayside?
Call it the Facebook paradox. Despite ongoing concerns about personal privacy, an increasing number of consumers are finding that screen time is now their face time – at work and at home.
Over the years, researchers have come to realize that there are enough benefits associated with online sample to be a legitimate data source; it is thus quickly becoming an essential aspect of everyday market research.
it is important to view Mobile Research in the right perspective. Depending on its applicability, there will be a few areas in MR where mobiles will have distinct advantages over other methods.
What Practices Enhance Insight Productivity? An environment that encourages and rewards curiosity and creativity; Immersion and Synthesis; Collaboration; Storytelling; and Ownership. A researcher’s job doesn’t end when the presentation is finished
Consumer anthropology to be the merging of science (anthropology, sociology, semiotics) and art (storytelling) toward helping those who create products and culture understand and connect with those who consume it. Story is what communicates culture.