Everything about the methods, approaches, techniques, and processes used in market research. Traditional vs. new. What works? What doesn’t?
If I were to offer one piece of advice to the MR industry, it would be "do more piloting!". We have found that effective piloting can lead to more efficiently executed research, so it amazes me that more research companies have not latched on to the value of doing this.
In an age of hyper-competition, it seems curious that anyone would be criticized for listening to their customers. But even as the demands to be customer focused have grown louder, one of the key tools for good listening - the focus group - regularly comes under criticism.
Can we stop arguing over what’s the “best” methodology? There is no “best” methodology or approach, other than the fact the “best” methodology is the one that will be most ideal for the specific project at hand.
Using their iPhones, 235 SuperBowl watchers shared their experience with us real-time. Here’s how we did it, and what we learned.
This Sunday, there is a very interesting project that I think the whole industry should be paying attention to. Four leading market research agencies will produce an entirely new kind of Super Bowl event: a real-time mobile ethnography study of Super Bowl watchers.
The smartphone screen has some limitations due to its size. You can’t do anything really complex on the screen with a question in a survey without running out of room pretty quickly. But this smartphone limitation is a tremendous opportunity for the market research industry.
IFC Marketing wanted to understand who their viewers really were. Conventional wisdom was strong and insisted they were mostly media savvy young males. They were so convinced of this that marketing could not get the resources to do the research they needed – until recently.
How does an organization like the BBC shorten the feedback loop across the global population that accesses its journalistic content? One very large market research online community (MROC).
Everyone in our industry is looking for a silver bullet – a way to measure emotions. I think this is an elusive search. We need to focus on “emotion insight,” not “emotion measurement”.
Why should companies be worried about conducting scientifically sound, replicable studies when garbage “research” gets such good coverage in USA Today?