Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
Merrill Dubrow is CEO of M/A/R/C Research, one of the oldest and most respected companies in the insights industry. In this candid, emotional and inspirational interview, Merrill and Lenny discuss how leaders can rise to the occasion of the COVID-19 crisis.
IIeX Events are where big ideas happen first. If you were unable to make it to this year's IIeX Europe, these three key takeaways will help you understand what's new in the insights industry.
Now a year into his role as CEO of PRS IN VIVO, we sit down to see what's coming for the industry, and the disruption market researchers can continue to expect.
An interview with David Roberts, the CEO of SurveyGizmo on the challenges of scaling a SaaS platform, the evolving role of CX in organizational strategy and success, and the future of data privacy.
As we enter 2020, it's the perfect time to reflect on this past year and the innovations in insights that happened in 2019. Take a break to read up on the most popular blogs of 2019, with interviews from top CEOs, popular tech, and new methodologies.
Join us in sitting down with Larry Friedman Ph.D. for one last interview before he leaves his role as editor of the GreenBook Blog. See what an industry expert with almost 40 years of experience has to say about the future of insights.
Kirti Singh of P&G sits down with Lenny Murphy for an in-depth interview displaying the client-side of market research, and where the market research industry is headed.
An interview with Chairman and CEO David Sackman and the President and COO Jeffrey Reynolds, of LRW Group on their acquisition spree, the leading strategy, and how the company is reshaping the insights industry as a result.
In the latest installment of the CEO Series, we check in with the CEO of GutCheck, Matt Warta. Read on for insights into the importance and implementation of an agile approach and more.
At TMRE 2019 Kirti Singh - Chief Analytics and Insights Officer, P&G keynoted. Read the transcript to see how P&G is utilizing behavioral science, how insights and analytics will change a multitude of market places, and what to expect in the insights landscape.