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Topic: Leaders

Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.

4 Things I Learned at IIeX North America 2018

IIeX this year showcased themes related to key technologies, speed, and inspiring action, that are changing research right now.

Ray Fischer

A Conversation With Eric Salama of Kantar

Larry Friedman interviews Eric Salama, CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50, and their plans for remaining number one.

Eric Salama & Larry Friedman

Causation in a Nutshell

Clear thinking about causation is increasingly important in market research, especially as we move into a world of bigger, more diverse data sets, with more options about methodology.

Kevin Gray

Research Success Begins with an Open and Curious Mind

One researcher's story of challenging traditional research methods to bring greater success to her marketing team and career path.

Courtney Williams

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

How marketers are adopting digital strategies to optimize customer acquisition and brand building

Brett House

Building a Culture of Innovation in Market Research: A User’s Guide

An overview of Focus Pointe's new eBook that highlights the way innovation is pushing the market research industry to cultivate new ideas, form new tools, and drive performance and growth.

Laura Livers

Being Digital, Being Human

[Big Ideas Series] Digital technologies aren't meant to dehumanize us. Conversely, a digital world offers people the opportunity to spend time and attention on becoming more human.

Per Håkansson

Do We Need Non-conscious Measures?

Non-conscious measurement tools can be quick, cheap and relatively easy to master to find deeper, more credible insights.

Michał Matukin

The Next Frontier for Behavioural Science – Driving Profitable Outcomes

Behavioural science isn't a marketer's magic wand for solving marketing problems; it's a guide for finding solutions in a new, difference-making way. Join in on the conversation at IIeX Behaviour in London (10 May)!

Alex Hunt