SIS INTERNATIONAL RESEARCH: NYC FOCUS GROUP FACILITY
Unearth the power of declared data
Insights That Work

Topic: Leaders

Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.

What’s Next for ESOMAR?

Joaquim Bretcha, the newly elected President of ESOMAR discusses the challenges facing the industry and what he wants to achieve during his tenure.

Joaquim Bretcha

Socializing Insights

Researchers have to make a choice between sharing insights across their organizations or fail to prove the necessity of the insights team.

Kristi Zuhlke

Free Will: Two for the Price of One?

Emphasizing free will is a “two for the price of one” strategy, which will not only persuade consumers to use your product or service, but will also make for a more ethical, socially conscious, and altruistic consumer base.

Lindsay Cannon

A Fusion of Thick and Thin Data

ESOMAR will host a conference to explore the latest thinking in qualitative and the latest thinking in big data.

Finn Raben

Interview with Will Leach of Triggerpoint on His New Book “Marketing to Mindstates”

Will Leach of Triggerpoint shares about the exciting release of his new book, a practical guide for behavioral-designed marketing.

Leonard Murphy

Legacy to Lifestyle: Keys to Growth for Stagnant CPG Brands

For CPG brands to successfully evolve from a legacy to lifestyle brands, they must leverage word-of-mouth principles and social sharing in advertising.

Marc Rappin Chris Bacon

Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol

The CEO of Measure Protocol and most recent IIeX Competition Winner chats with Lenny Murphy about the company's mission, technology, and hopeful impact for the insights industry.

Leonard Murphy

Interview with BV Pradeep, Global VP of Consumer & Market Insights at Unilever

In this holistic interview, BV Pradeep and Lenny Murphy discuss the issues impacting the industry, potential solutions, and our future's outlook.

Leonard Murphy

Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO

Alex Hunt is the new Chief Revenue Officer of PRS IN VIVO. We discuss what drove the change, what he is looking forward to in this challenge, and general trends in the insights industry.

Leonard Murphy