Topic: Leaders

Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.

Reinventing Research: An Interview with Dave Sackman

What does the future of market research look like? Find out what one of the industry's leaders view for the future holds in this interview.

Joan Cassidy

The Art of Storytelling: Resources for Research Storytellers

[Big Ideas Series] How do you become a great storyteller? Learn from some of the best to turn data into a impactful narrative with actionable insights.

Zoë Dowling

Research on Recruitment 2018

[Big Ideas Series] How do researchers address the industry-wide issue of accessing quality and representative sample?

Hugh Carling

SSI Embraces DIY: Interview with Chris Fanning, CEO of SSI

An in depth interview with Chris Fanning, CEO of SSI on their new suite of products, the future of the insights industry and what lies ahead for the company as they celebrate their 40th Anniversary.

Leonard Murphy

Vital Statistics You Never Learned…Because They’re Never Taught

Marketing scientist Kevin Gray asks Professor Frank Harrell about some important things we often get wrong about statistics.

Kevin Gray

Empathy2 – An Innovation Catalyst

Get a behind the scenes look at how P&G's Sion Agami makes innovation happen in this new series with Jeffrey Resnick looking at innovation from the research client side.

Jeff Resnick

How IIeX Competition Winners Delvv.io Deliver Qual Insights At Scale

Delvv.io won the Insight Innovation Competition at IIeX EU 2017. In this follow-up interview, CEO and Co-founder Trevor Wolfe discusses the genesis of the platform, their business focus, and how they intend to change the role of internal teams in early stage ideation.

Leonard Murphy

Causation: The Why Beneath The What

Can market research predict what consumers will do next? Kevin Gray explores this and more in his interview with Harvard Professor of Epidemiology Tyler VanderWeele on causal analysis.

Kevin Gray

Sampling: A Primer

Though it doesn’t get a lot of buzz, sampling is fundamental to any field of science. Marketing scientist Kevin Gray asks Dr. Stas Kolenikov, Senior Scientist at Abt Associates, what marketing researchers and data scientists most need to know about it.

Kevin Gray

The Best of IIeX North America 2017

Looking for more on IIeX North America? Check out our blog pulling together some of our favorite pieces and write-ups.

Kate Garbe