GreenBook

Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.

Enhancing the Role of Research and the Researcher

Client spend has proved worthwhile when the researcher immerses themselves in the creative process and is able to apply their thinking and new insights in real-time.

Stephen Cribbett

Upstream Personalization & Optimization for Product & Communication Resonance

Leveraging big data for increased personalization to increase business value.

Renee Smith

4 Things I Learned at IIeX North America 2018

IIeX this year showcased themes related to key technologies, speed, and inspiring action, that are changing research right now.

Ray Fischer

From Partners

Maximizing Mobile Study Effectiveness

Capturing a mobile respondent’s attention for longer by accommodating mobile users with smaller grids and shorter, well-targeted questionnaires.

Nathan Wimble

A Conversation With Eric Salama of Kantar

Larry Friedman interviews Eric Salama, CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50, and their plans for remaining number one.

Eric Salama & Larry Friedman

Causation in a Nutshell

Clear thinking about causation is increasingly important in market research, especially as we move into a world of bigger, more diverse data sets, with more options about methodology.

Kevin Gray

Research Success Begins with an Open and Curious Mind

One researcher's story of challenging traditional research methods to bring greater success to her marketing team and career path.

Courtney Williams

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

How marketers are adopting digital strategies to optimize customer acquisition and brand building

Brett House

Building a Culture of Innovation in Market Research: A User’s Guide

An overview of Focus Pointe's new eBook that highlights the way innovation is pushing the market research industry to cultivate new ideas, form new tools, and drive performance and growth.

Laura Livers

Being Digital, Being Human

[Big Ideas Series] Digital technologies aren't meant to dehumanize us. Conversely, a digital world offers people the opportunity to spend time and attention on becoming more human.

Per Håkansson

Topic: Leaders