GreenBook

Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.

IIeX Asia Pacific 2018 Overview

The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology, as well as themes like people-centricity, the shopper experience, and gaining deeper understanding of consumers.

Dave McCaughan

Beyond Chasing Unicorn

Becoming a true data leader begins with building a great data insights team.

Christopher Robson

A Conversation with Stan Sthanunathan of Unilever on His New Book

Stan Sthanunathan of Unilever sits down with Larry Friedman to talk his new book "AI for Marketing and Product Innovation".

Stan Sthanunathan & Larry Friedman

Data Storytelling for the Win!

Using storytelling techniques in presentations and communications is the most effective way to strengthen their impact.

Jackie Cuyvers

From Partners

How & When to Use Online Qual for Designing Successful Consumer Studies

Many researchers are unaware of the multitude of online qual options that can reveal deeper, more emotional insights.

Ray Fischer

What’s Next for ESOMAR?

Joaquim Bretcha, the newly elected President of ESOMAR discusses the challenges facing the industry and what he wants to achieve during his tenure.

Joaquim Bretcha

Socializing Insights

Researchers have to make a choice between sharing insights across their organizations or fail to prove the necessity of the insights team.

Kristi Zuhlke

Free Will: Two for the Price of One?

Emphasizing free will is a “two for the price of one” strategy, which will not only persuade consumers to use your product or service, but will also make for a more ethical, socially conscious, and altruistic consumer base.

Lindsay Cannon

A Fusion of Thick and Thin Data

ESOMAR will host a conference to explore the latest thinking in qualitative and the latest thinking in big data.

Finn Raben

Interview with Will Leach of Triggerpoint on His New Book “Marketing to Mindstates”

Will Leach of Triggerpoint shares about the exciting release of his new book, a practical guide for behavioral-designed marketing.

Leonard Murphy

Topic: Leaders