GreenBook

Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.

Legacy to Lifestyle: Keys to Growth for Stagnant CPG Brands

For CPG brands to successfully evolve from a legacy to lifestyle brands, they must leverage word-of-mouth principles and social sharing in advertising.

Marc Rappin Chris Bacon

Interview with IIeX North America Competition 2018 Winner Owen Hanks of Measure Protocol

The CEO of Measure Protocol and most recent IIeX Competition Winner chats with Lenny Murphy about the company's mission, technology, and hopeful impact for the insights industry.

Leonard Murphy

Interview with BV Pradeep, Global VP of Consumer & Market Insights at Unilever

In this holistic interview, BV Pradeep and Lenny Murphy discuss the issues impacting the industry, potential solutions, and our future's outlook.

Leonard Murphy

Exclusive Interview with Alex Hunt, New CRO of PRS IN VIVO

Alex Hunt is the new Chief Revenue Officer of PRS IN VIVO. We discuss what drove the change, what he is looking forward to in this challenge, and general trends in the insights industry.

Leonard Murphy

Why We Need More Respect and Empathy in Market Research

The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses.

Rudly Raphael

12 Questions for Marketers

Entrenched beliefs and habits drive much of what we humans do. Asking ourselves a few questions can help clarify our thinking and expose assumptions we might not have been conscious of. This article poses some questions for marketers.

Kevin Gray

Enhancing the Role of Research and the Researcher

Client spend has proved worthwhile when the researcher immerses themselves in the creative process and is able to apply their thinking and new insights in real-time.

Stephen Cribbett