Research Now SSI: Scale Matters, Accuracy Matters, Confidence Matters
Shopper Intelligence

Topic: Leaders

Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.

The 21st Century CMO – Findings from the Nielsen CMO Report 2018

How marketers are adopting digital strategies to optimize customer acquisition and brand building

Brett House

Building a Culture of Innovation in Market Research: A User’s Guide

An overview of Focus Pointe's new eBook that highlights the way innovation is pushing the market research industry to cultivate new ideas, form new tools, and drive performance and growth.

Laura Livers

Being Digital, Being Human

[Big Ideas Series] Digital technologies aren't meant to dehumanize us. Conversely, a digital world offers people the opportunity to spend time and attention on becoming more human.

Per Håkansson

Do We Need Non-conscious Measures?

Non-conscious measurement tools can be quick, cheap and relatively easy to master to find deeper, more credible insights.

Michał Matukin

The Next Frontier for Behavioural Science – Driving Profitable Outcomes

Behavioural science isn't a marketer's magic wand for solving marketing problems; it's a guide for finding solutions in a new, difference-making way. Join in on the conversation at IIeX Behaviour in London (10 May)!

Alex Hunt

The Power of Actionable Analytics: ​Where is the Value in Real World Data?​

Three case studies using data analytics to predict, identify and intervene in healthcare research to improve the lives of patients.

Tara Grabowsky, MD

When Worlds Collide

Why the MR industry needs to get ahead of the Facebook-Cambridge Analytica controversy and start advocating for new frameworks on the use of personal data from all sources, before others without the knowledge, experience, and personal stake in the issue decide for us.

Nelson Whipple

Are We an Industry of Hypocrites?

Too many researchers don’t participate in research. Isn’t that the very definition of hypocrisy?

Ron Sellers

Facebook and Cambridge Analytica – A Turning Point in Data Collection?

With recent breaches and misuses of data, it is imperative for industries that rely on data collection to enact policies to regain public trust.

Adam Dietrich