Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” Here, in all its grandeur, is the text of the full webinar.
A talk with Richard Owen of Satmetrix, after they announced their partnership with Metavana on developing a "social NPS" score using the Metavana social media analytics platform and that is a pretty darn interesting development.
If you have not had the pleasure of getting to know the folks at Communispace then you are missing out. Everyone I have met there is just so exceptional, but none more so than the co-founders; Diane Hessan and Julie Wittes Schlack.
Janet Kosloff, the CEO of InCrowd is presenting at the upcoming PMRG Annual Conference and anyone who is lucky enough to be attending is in for a treat. Janet, is smart, savvy, and visionary and will deliver an immense amount of impactful information to the audience.
Do we need to worry about our reputation of the Market Research industry? I would give a resounding "Yes" as an answer. Two recent examples from the Harvard Business Review reinforced this belief.
As part of my ongoing series of interviews with the leaders that are shaping the future of market research, today I'm happy to give you a discussion I recently had with Matt Warta, CEO of GutCheck.
I doubt many of you need an intro to Kristin; she may be the single most visible person in the industry. She speaks at almost every conference, is regularly featured in industry publications, and is a prolific member of the #mrx “twitterati”.
I'm going to be doing a periodic series of interviews with CEOs of firms that I believe are playing a significant role in transforming the industry. To start that series off, today I have Andrew Reid, Founder and President of Vision Critical.
I heard through a mutual friend that Romi Mahajan was doing something I'd find interesting, and sure enough he is. I reached out to him and asked if he'd consider an interview about his new adventure and he graciously agreed.
We decided to go with the Top 6 ideas because it was so close at the end, and since we have 6 judges it has a certain symmetry. Congratulations to these six companies; they all have incredibly impressive ideas and our judges are going to have their work cut out for them!