Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
In this holistic interview, BV Pradeep and Lenny Murphy discuss the issues impacting the industry, potential solutions, and our future's outlook.
Alex Hunt is the new Chief Revenue Officer of PRS IN VIVO. We discuss what drove the change, what he is looking forward to in this challenge, and general trends in the insights industry.
The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses.
Entrenched beliefs and habits drive much of what we humans do. Asking ourselves a few questions can help clarify our thinking and expose assumptions we might not have been conscious of. This article poses some questions for marketers.
Client spend has proved worthwhile when the researcher immerses themselves in the creative process and is able to apply their thinking and new insights in real-time.
Leveraging big data for increased personalization to increase business value.
IIeX this year showcased themes related to key technologies, speed, and inspiring action, that are changing research right now.
Capturing a mobile respondent’s attention for longer by accommodating mobile users with smaller grids and shorter, well-targeted questionnaires.
Larry Friedman interviews Eric Salama, CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50, and their plans for remaining number one.
Clear thinking about causation is increasingly important in market research, especially as we move into a world of bigger, more diverse data sets, with more options about methodology.