Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
Our biggest IIeX North America yet, and there's still so much more to come. Adriana Rocha shares her experience on the impact and highlights of this year's event. Be sure to check out the featured blogs at the end of the article for even more IIeX fun.
Tom H. C. Anderson and Andy Greenawalt, discuss text analytics with Lenny Murphy, along with the launch of OdinAnswers.
An interview between Lenny Murphy and Alex Hunt discussing the future of the market research industry.
Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder and COO of Powr of You, winners of the 2019 IIeX Europe Insights Innovation Competition. Thank you to our competition sponsor Dynata, for helping make this possible.
An interview with Keith Weed, former CMO of Unilever for the past 35 years, sharing his insights on the marketing industry and his plans for the future.
Research needs to marry the observation and documentation of consumer behavior, with proven technology, to capture and measure behavioral drivers and influences in environments that come closest to approximating "shopper reality".
The 2018 IIeX conference in Asia Pacific covered numerous innovations in technology, as well as themes like people-centricity, the shopper experience, and gaining deeper understanding of consumers.
Becoming a true data leader begins with building a great data insights team.
Stan Sthanunathan of Unilever sits down with Larry Friedman to talk his new book "AI for Marketing and Product Innovation".
Using storytelling techniques in presentations and communications is the most effective way to strengthen their impact.