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Explore the strategies, challenges, and visions of market research's elite leadership with Lenny Murphy.
Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...
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Dive in with Greenbook's Lenny Murphy as he chats up market research's big-shot CEOs. Get the inside scoop on strategies, challenges, and what's buzzing in the insights world. With Lenny at the helm, you're in for some candid and enlightening conversations shaping the industry's next steps.
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Leonard Murphy
Chief Advisor for Insights and Development
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For the past few months, I’ve been primarily focused on the GreenBook Podcast as the primary vehicle for discussions regarding insights and analytics ...
Discussing the key themes & trends of IIEX North America 2022.
Discussing iMotions’s acquisition and nonconscious measurement tech.
An interview with Alex Hunt, CEO of Behaviorally, and Crispin Beale, Behaviorally’s newly minted president.
The personal data economy shift and what it means for market research.
Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.
A discussion on panel sample with market research industry leaders.
A discussion on career changes and the future of market research.
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