Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
Lenny Murphy sits down with the IIeX North America 2019 Insight Innovation Competition winners, UXReality. Thank you to our competition sponsor Dynata, for helping make this possible.
A thought-provoking interview on the need to constantly evolve as a market researcher, done by Robin Wedewer of our Editor Larry Friedman, PhD.
A summary of the takeaways from the recent MRSI annual conference by Satish Pai, highlighting important trends.
With the end of IIeX North America 2019, we have a new Insight Innovation Competition winner! Congratulations to UXReality on their win.
Our biggest IIeX North America yet, and there's still so much more to come. Adriana Rocha shares her experience on the impact and highlights of this year's event. Be sure to check out the featured blogs at the end of the article for even more IIeX fun.
Tom H. C. Anderson and Andy Greenawalt, discuss text analytics with Lenny Murphy, along with the launch of OdinAnswers.
An interview between Lenny Murphy and Alex Hunt discussing the future of the market research industry.
Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder and COO of Powr of You, winners of the 2019 IIeX Europe Insights Innovation Competition. Thank you to our competition sponsor Dynata, for helping make this possible.
An interview with Keith Weed, former CMO of Unilever for the past 35 years, sharing his insights on the marketing industry and his plans for the future.
Research needs to marry the observation and documentation of consumer behavior, with proven technology, to capture and measure behavioral drivers and influences in environments that come closest to approximating "shopper reality".