Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
As we enter 2020, it's the perfect time to reflect on this past year and the innovations in insights that happened in 2019. Take a break to read up on the most popular blogs of 2019, with interviews from top CEOs, popular tech, and new methodologies.
Join us in sitting down with Larry Friedman Ph.D. for one last interview before he leaves his role as editor of the GreenBook Blog. See what an industry expert with almost 40 years of experience has to say about the future of insights.
An insider's look into the latest GreenBook Market Leaders Report, with an interview from Dynata's Gary Laben. Read on for an in-depth look at what the market research industry can expect in the future.
Kirti Singh of P&G sits down with Lenny Murphy for an in-depth interview displaying the client-side of market research, and where the market research industry is headed.
An interview with Chairman and CEO David Sackman and the President and COO Jeffrey Reynolds, of LRW Group on their acquisition spree, the leading strategy, and how the company is reshaping the insights industry as a result.
In the latest installment of the CEO Series, we check in with the CEO of GutCheck, Matt Warta. Read on for insights into the importance and implementation of an agile approach and more.
At TMRE 2019 Kirti Singh - Chief Analytics and Insights Officer, P&G keynoted. Read the transcript to see how P&G is utilizing behavioral science, how insights and analytics will change a multitude of market places, and what to expect in the insights landscape.
A wide-ranging interview with Didier Truchot, CEO of Ipsos, one of the largest insights and analytics firms in the world. In 2019 Ipsos was selected as the #1 Most Innovative Firm in market research in the GRIT 50 Most Innovative rankings.
As IIeX Asia Pacific approaches, we catch up with Siddhartha Dutta, to discuss the changes coming for market research. Learn about the outlook from the Asian Pacific market, and how technology is changing the consumer landscape.
Interview with Eric Salama, CEO of Kantar on the Bain Capital acquisition, on the transformation of the market research industry and the Kantar business, and what the future may hold.