Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
Larry Friedman interviews Eric Salama, CEO of Kantar, about the reasons why Kantar has reached number one in the GRIT Top 50, and their plans for remaining number one.
Clear thinking about causation is increasingly important in market research, especially as we move into a world of bigger, more diverse data sets, with more options about methodology.
One researcher's story of challenging traditional research methods to bring greater success to her marketing team and career path.
How marketers are adopting digital strategies to optimize customer acquisition and brand building
An overview of Focus Pointe's new eBook that highlights the way innovation is pushing the market research industry to cultivate new ideas, form new tools, and drive performance and growth.
[Big Ideas Series] Digital technologies aren't meant to dehumanize us. Conversely, a digital world offers people the opportunity to spend time and attention on becoming more human.
Non-conscious measurement tools can be quick, cheap and relatively easy to master to find deeper, more credible insights.
Behavioural science isn't a marketer's magic wand for solving marketing problems; it's a guide for finding solutions in a new, difference-making way. Join in on the conversation at IIeX Behaviour in London (10 May)!
Three case studies using data analytics to predict, identify and intervene in healthcare research to improve the lives of patients.
Why the MR industry needs to get ahead of the Facebook-Cambridge Analytica controversy and start advocating for new frameworks on the use of personal data from all sources, before others without the knowledge, experience, and personal stake in the issue decide for us.