Who are the people and organizations leading the market research industry and profession? Meet the business, innovation, and practice leaders.
[Insights That Work - Case Study] Research Now SSI validated IKEA's new advertising campaign by providing brand recall and purchase intent measurement through first-party panel data.
For CPG brands to successfully evolve from a legacy to lifestyle brands, they must leverage word-of-mouth principles and social sharing in advertising.
The CEO of Measure Protocol and most recent IIeX Competition Winner chats with Lenny Murphy about the company's mission, technology, and hopeful impact for the insights industry.
In this holistic interview, BV Pradeep and Lenny Murphy discuss the issues impacting the industry, potential solutions, and our future's outlook.
Alex Hunt is the new Chief Revenue Officer of PRS IN VIVO. We discuss what drove the change, what he is looking forward to in this challenge, and general trends in the insights industry.
The lack of respect and empathy researchers oftentimes show, and those who answer surveys adversely affects the quality of responses.
Entrenched beliefs and habits drive much of what we humans do. Asking ourselves a few questions can help clarify our thinking and expose assumptions we might not have been conscious of. This article poses some questions for marketers.
Client spend has proved worthwhile when the researcher immerses themselves in the creative process and is able to apply their thinking and new insights in real-time.
Leveraging big data for increased personalization to increase business value.
IIeX this year showcased themes related to key technologies, speed, and inspiring action, that are changing research right now.