What impact does market research have on business performance? What is the value of insights and how is it demonstrated?
How conjoint methodology was adapted into an app for students in less-developed countries to use to devise small experiments of their own, learning critical skills.
Customer experience needs to be placed in the context of other important factors when we consider what drives shopping behavior.
The mismatch of content and screens is a much bigger problem than you think.
Social media analytics often leaves important information on the table, to the detriment of brands, consumers and society as a whole. Human-supervised machine learning can dramatically improve prospects for all parties.
Introducing four projects currently funding via Collaborata's MR marketplace that have capabilities to harvest meaningful insights as they relate to different segments.
Autodesk was able to consolidate numerous customer feedback sources onto a single platform, yielding integrated insights with the benefit of stronger customer relations.
Creating change in market research is difficult, but with the right processes based on “stepping stones”, risks can be minimized and change successfully implemented.
Brands have the opportunity to get ahead by asking questions and listening to consumers' needs, thus growing innovation and consumer connections.
Missed IIeX Behaviour in London last week? Get caught up with this overview of the event!
Applying neuro tools to consumer research helps marketers predict buyer preferences and measure emotional engagement more accurately.