What impact does market research have on business performance? What is the value of insights and how is it demonstrated?
The weak visualization of side-by-side pie charts stresses the need for visuals to be interpretable in seconds.
Why understanding customer emotions is essential to the customer experience
Nike's recent "Dream Crazy" ad with Colin Kaepernick went viral and sparked emotions, leading some to applaud Nike's campaign and others to burn their shoes with the swoosh. Zappi & Voxpopme analyzed the benefits and drawbacks of the socially divisive campaign.
CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.
Behavioural science crosses many disciplines to intersect evidence and decision-making. The Science and Policy Integration Network’s BC Science and Policy Forum aims to bridge the gap between scientists and policymakers for effective policy development.
As California recently passed new personal data privacy legislation similar to the EU's GDPR, many wonder how this will impact the market research industry in the US.
How conjoint methodology was adapted into an app for students in less-developed countries to use to devise small experiments of their own, learning critical skills.
Customer experience needs to be placed in the context of other important factors when we consider what drives shopping behavior.
The mismatch of content and screens is a much bigger problem than you think.
Social media analytics often leaves important information on the table, to the detriment of brands, consumers and society as a whole. Human-supervised machine learning can dramatically improve prospects for all parties.