What impact does market research have on business performance? What is the value of insights and how is it demonstrated?
Focusing on “ROI partnerships” can help client Insights departments improve their position within companies and help research companies build their businesses at the same time.
The desire to question and push the boundaries of provided answers remains absent from the capabilities of AI. In its essence human nature is necessary to business decisions that better reflect the need presented by consumers.
Mike Stevens of Insights Platform recounts the value of attending IIeX Europe 2019 in Amsterdam.
Do you have the next big idea in the world of insights? We want to hear from you! Submit your company for the Insight Innovation Competition, held at IIeX North America.
Consumers are moving away from name brands and shifting to generic store brands. Jason Martuscello explains premiumization and the value of understanding brand equity with a changing consumer landscape.
Do generations really matter? The answer is yes! And, it’s possible to unlock the power of generations all across your organization including your research efforts, strategy, hiring, or daily operations.
To succeed retailers need to go back to the basics of listening to their customers and quickly apply these learnings.
Our virtual worlds defined by new and innovative digital services are still very much rooted in the context of our physical world behaviors. One complements the other in more ways than imagined with consumers living and consuming services in both worlds seamlessly.
Neuroscience can help marketers capture conscious and nonconscious consumer response to socially-charged campaigns to help marketers reduce risk, avoid wasted (or damaging) investment in advertising, and advance their brand.
With the sheer volume of large-scale unstructured data, market researchers need to take the time not only to understand the data itself but also to simplify and tell the story.