What impact does market research have on business performance? What is the value of insights and how is it demonstrated?
Product recalls can have a tangible impact on how a brand is viewed. Claire Bruce Benes discusses the effects of a product recall on consumer attitudes.
The state of democracy and public opinion research were common themes at the 74th Annual AAPOR and 72nd WAPOR Annual Conferences. Arundati Dandapani presents key takeaways from the conferences.
Although medical cannabis has been legal in Canada since 2000, stigma is still pervasive, especially in sports communities. How do sports communities view and understand the role of cannabis in delivering healthcare needs and what are the research gaps and challenges?
As so much work within the research industry is data-driven, it’s easy to forget how self-reflection and empathy can bring consumer decisions to life and provide a rich understanding of the story our insights are telling.
Celebrating this International Research Day, we hope you take the time to reflect on the important work being done every day by market researchers all over and consider joining your local insights association.
Critical Mix case study on helping NRG with customer care in a time of rapid expansion and growth for the company.
Whether it’s business or politics, an understanding of local regions, embodied by personalized and localized messaging, is at the heart of delivering a better experience to people – both consumers and voters.
YouGov case study helping a retailer identify the attributes of the company most indicative of their success.
Should we ever be ok with "just good enough" when it comes to phone interviews? Simon Chadwick shows us the possibilities with phone interviewing are greater than what we have assumed.
Exploring what community and messaging around brand purpose translates to in public perception, and what can be done to truly connect with consumers on a deeper level.