What impact does market research have on business performance? What is the value of insights and how is it demonstrated?
Twitter and the 45th president have become an inseparable duo. Research study into Trump's tweets show the connection between social media usage and campaign messaging, and the potential for Twitter to become a resource for MRX.
Artificial intelligence brings about new solutions to old problems. The influence of AI on graphic design is one of positivity and growth, with the potential for offloading menial tasks to AI to allow designers to focus on the bigger picture.
Corporate Social Responsibility is, of course, good for the community, but the effects can be felt throughout an entire organization. An increase in consumer awareness of ethical practices has heightened the value of CSR.
Measuring voter response during a debate is generally done using dial testing, to see second by second how a sample of voters is reacting. Biometrics takes the pressure off of the participant, using metrics such as heart rate to measure real-time reactions.
With the first year of GDPR now underway, the insights industry can feel the effects. However, what does this mean for the healthcare industry, now and moving forward?
Product recalls can have a tangible impact on how a brand is viewed. Claire Bruce Benes discusses the effects of a product recall on consumer attitudes.
The state of democracy and public opinion research were common themes at the 74th Annual AAPOR and 72nd WAPOR Annual Conferences. Arundati Dandapani presents key takeaways from the conferences.
Although medical cannabis has been legal in Canada since 2000, stigma is still pervasive, especially in sports communities. How do sports communities view and understand the role of cannabis in delivering healthcare needs and what are the research gaps and challenges?
As so much work within the research industry is data-driven, it’s easy to forget how self-reflection and empathy can bring consumer decisions to life and provide a rich understanding of the story our insights are telling.
Celebrating this International Research Day, we hope you take the time to reflect on the important work being done every day by market researchers all over and consider joining your local insights association.