What’s new in the business of market research? What are the business challenges and opportunities facing the insights industry?
Attracting new customers and exciting existing ones require a clear, targeted message about the value your brand brings to a consumer's life.
Market research and data science need to be thought of as related entities. Combined insights from the two can lead to a deeper understanding of marketing issues.
Market research needs to prove the ROI of the insights it provides. Strategies for demonstrating ROI are discussed.
After months of secret screening, planning and discussion, it becomes more clear which direction GfK could take.
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn. This represents a significant opportunity for market researchers to demonstrate value to corporate management.
This article explores how insights departments could be better organized to meet the changing needs of diverse client-side stakeholder groups. It presents a new organizational model aiming to maximize the effectiveness and ultimately the ROI of insights departments.
The what, why, and how to comply for the General Data Protection Regulation (GDPR) effective since May 25th, 2018.
Combining the power of automation and industry-proven methodologies to allow business executives to make faster, smarter decisions without needing deep market research expertise.
The significance of eye tracking insights into ad design, placement, and formatting for increased engagement.