What’s new in the business of market research? What are the business challenges and opportunities facing the insights industry?
It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time.
As more and more organizations are moving toward operating in agile mode, insights teams must adapt and work to help the overall organization achieve true business agility. Their mission becomes to prove the value they can bring to initiatives around strategic agility.
The importance of personal branding for newcomers entering the world of market research.
Visualizing data can be made easier by utilizing small charts for comparison. This guide includes general guidelines for creating small multiples for big success.
Attracting new customers and exciting existing ones require a clear, targeted message about the value your brand brings to a consumer's life.
Market research and data science need to be thought of as related entities. Combined insights from the two can lead to a deeper understanding of marketing issues.
Market research needs to prove the ROI of the insights it provides. Strategies for demonstrating ROI are discussed.
After months of secret screening, planning and discussion, it becomes more clear which direction GfK could take.
Combining predictive analytics with traditional employee surveys can lead to a significant decrease in employee churn. This represents a significant opportunity for market researchers to demonstrate value to corporate management.
This article explores how insights departments could be better organized to meet the changing needs of diverse client-side stakeholder groups. It presents a new organizational model aiming to maximize the effectiveness and ultimately the ROI of insights departments.