What impact does market research have on business performance? What is the value of insights and how is it demonstrated?
The re:Think 2011 experience reminded me of the importance of taking our online relationships into the real world. I love being able to connect and collaborate with colleagues online. But something special does happens when you shake hands with friends old and new.
As a follow-up to Andrew Jeavon’s post about Twitter and our post a while back about Social Media by the numbers comes this great infographic from Tech King: Everything you need to know about Social Media.
Congratulations to the American Water team and their excellent case study, “Tipping the Scales: How a New Research Tool Has Changed American Water’s New Business Development,” for winning the EXPLOR Award.
Recently I’ve been honored to have been asked to participate in several MR industry events in various ways. As my way of saying thanks for the involvement, I thought I’d profile these events here.