The 10 biggest challenges in the market research industry, according to the most recent GRIT study
Lenny Murphy compiles his own list of the top 150 market research companies in the world, and explains why he's both right and wrong
Who are the 50 companies considered to be most innovative in the market research industry? Here is the list.
TRC Market Research looks at Daniel Kahneman's two forms of human thinking and their implications for consumer decision-making.
Edward Appleton explores the difference beween research and insights.
Research too often produces numbers in a vacuum, rather than providing the context that will allow for meaningful analysis of the findings
Ray Poynter summarizes results from an August NewMR survey on statistics and statistical tools used by market researchers.
Benefits & drawbacks of Nike's recent socially divisive campaign
SAP stuns markets after acquiring Qualtrics for $8 Billion cash
Survey research only makes sense if and only if people honestly report their beliefs and preferences.