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Qualtrics X4 The Experience Mgmt Summit
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Why Big Consulting is Eating Market Research’s Lunch

Ever wondered why a consultant was brought in to do a job that a researcher could do in half the time, and already had the answers to? Market researchers, on both the brand and agency side, get disgruntled because they lose out on projects to consulting firms, often because they lack the skills that earn them a seat at the executive table.

View the recording  You will learn how to:

  • Go from data, to insight, to impact with consultant-like speed and efficiency
  • Integrate data from disparate sources to tell a holistic story of your customers
  • Turn your research findings into presentations that inspire action and contribute to the strategic direction of your organization


Alex Gelman, CEO, mTab

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