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How an Agile Brand Tracker Helped Founders Brewing Company Inform Its Future Brand Strategy

Traditional research methodologies have transitioned to become more agile. This allows for flexibility throughout the development process—from strategic exploratory, down to tracking. To continue to gain share and become a leader in the craft beer space, Founders Brewing Company needed a deeper understanding of category dynamics and what drives loyalty among consumers to guide future growth and brand strategy. Together, Founders and GutCheck determined how to drive purchase and loyalty in this increasingly competitive climate using an agile brand health tracker. Learn how you can better utilize agile research for actionable insights.

View the recording to learn:

  • How to leverage agile research to drive purchase, loyalty and align around future brand strategy
  • How brand trackers can be used to inform your brand’s marketing and product strategy
  • Why you should expect more than just speed from your agile partners


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