I do think that BI, shopper insights and web analytics are in line to outshine Consumer Insights. It’s understandable in a world of ROI, measurement, operational excellence.
Tony Cosentino provides a bird's eye view of the predictive analytics sector, including the three types of predictive analytics and the three types of companies pursuing the predictive analytics market.
The ESOMAR Global Market Research report 2010 shows that about 50% of the revenue that is currently nominally called market research comes from activities that do not relate to asking respondents questions (i.e. they do not relate to surveys, focus groups and the like).