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Dana Stanley
Greenbook’s Chief Revenue Officer
Archive: voice of customer
Focus on APAC
Establishing a Customer-Centric Culture at your Company
When is the right time to establish a customer experience – or voice of customer – program for your company? I advocate for immediate action in this s...
Scott Downing
Global Employee and Customer Experience Strategist
Brand Strategy
Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE
Listening to voice of customer and employee empowered Experian Health.
Experian Health
Customer Experience (CX)
How to Create a Success Framework for Your Employee Experience
Success Framework challenges an organization to think about EX.
Stacy Bolger
Vice President, Global Employee Experience at InMoment
Consumer Behavior
Wave 4 Of The Insight Innovation Competition Is Live!
Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Research Technology (ResTech)
#IIeX: Frugal by Necessity or by Choice
At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...
Jeffrey Henning
Chief Research Officer at Researchscape
Customer Experience (CX)
#ARFAM8 : Marketing ROI – The $200bn Opportunity
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
David Brudenell
Managing Director at Eclipx Group
Customer Experience (CX)
#reThink13: Rage Globally, Shop Locally
Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy
Tom Ewing
Smarter Data: Challenges And Opportunities
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
Eric Meerkamper
President at The RIWI Corporation
CEO Series
We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?
What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.
Ari Popper
Market Research in the Mobile World
Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.
Research World
The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage
Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
CEO Series
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
Scaling The Experience Ladder
I just had a great research conversation with my car dealer. Shortly after I took my vehicle in for service, I got a customer satisfaction questionnai...
Ron Sellers