I could complain that there was not enough on some subjects such as cross culture analysis. But I did not expect IIeX to cover everything. I thought I would get some new ideas and see some cool technology. It was there in spades.
You know what I don’t miss? The multiple blog posts from Angry MR Client and Angry MR Respondent that hit the industry a couple of years ago. Remember those? What was with all the anger?
RFPs that provide no flexibility for the research vendor to offer some good ideas are unwise. RFPs that leave everything up to the vendor are also an issue. The challenge for research clients is in finding the right balance between providing too much guidance and too little.
