GreenBook

Premiumization: The Key to Brand Growth Part 2

Premiumization has become widely accepted as a means of growth, but the process to implement the practice can be difficult. Learn the 4 strategies necessary to successfully use premiumization.

Jason Martuscello

From Partners

Does Your Value Proposition Need a Facelift?

Attracting new customers and exciting existing ones require a clear, targeted message about the value your brand brings to a consumer's life.

Laura Livers

Kantar Millward Brown Helps Client Get Unstuck

[Insights That Work - Case Study] Kantar Millward Brown used creativity and engagement to develop a brand value proposition for a global software company's new hardware product line.

Jamie Jones

What Do Clients Think About MR Impact?

As part of the last round of GRIT we asked 185 MR buyers about their views on the impact and effectiveness of market research studies. Contrasting the ideal characteristics of a market research study and our actual practice reveals a number of interesting gaps.

Niels Schillewaert

Creating A Research Transformation Agenda

I have had the pleasure of working this model for large CPG and media companies in the areas of brand guidance, media research, and shopper insights. I can tell you that these are not assignments that take energy, they give energy…to you and the organization you serve.

Joel Rubinson

Insights: value proposition

Premiumization: The Key to Brand Growth Part 2

Does Your Value Proposition Need a Facelift?

Kantar Millward Brown Helps Client Get Unstuck

What Do Clients Think About MR Impact?

Creating A Research Transformation Agenda