[Insights That Work - Case Study] Kantar Millward Brown used creativity and engagement to develop a brand value proposition for a global software company's new hardware product line.
As part of the last round of GRIT we asked 185 MR buyers about their views on the impact and effectiveness of market research studies. Contrasting the ideal characteristics of a market research study and our actual practice reveals a number of interesting gaps.
I have had the pleasure of working this model for large CPG and media companies in the areas of brand guidance, media research, and shopper insights. I can tell you that these are not assignments that take energy, they give energy…to you and the organization you serve.
