Learn how to identify trends, through social data and determine what signals a trend. Take real-world examples from Unilever to see how brands are applying this same methodology.
Benchmarks are an important part of decision-making. However, pick the wrong benchmarks, or contextualize them misguidedly, and you risk making the wrong decisions.
An exclusive preview of the upcoming Business & Innovation edition of the GRIT Report, (previously the Q1-Q2 edition). Ray Poynter details which client companies stood out as the most innovative.
An interview with Keith Weed, former CMO of Unilever for the past 35 years, sharing his insights on the marketing industry and his plans for the future.
Unilever partnered with Discuss.io to garner voice of consumer insights and keep these at the forefront of their decision-making process.
Stan Sthanunathan of Unilever sits down with Larry Friedman to talk his new book "AI for Marketing and Product Innovation".
SKIM's research teams helped Unilever establish mobile-ready hero image standards, improving the online shopping experience and driving measurable sales lifts.
In this holistic interview, BV Pradeep and Lenny Murphy discuss the issues impacting the industry, potential solutions, and our future's outlook.
The age of digital transformation is putting more control and choice into consumers hands, forcing companies to adapt or be left behind.
Businesses and brands can and should evolve to provide more than just a product. As any aware brand knows, the main objective of their products is to address a real need or provide an improvement on our lives.