Why is it that the majority of survey research can still be defined as ‘studies which require participants to remain immobile in front of a computer and focused for long periods of time while they undergo an exercise that hasn’t fundamentally changed in years?"
Start cracking your tracker and make its data more impactful for marketers and end users. Combining the focus on relevant brand performance dimensions with the additional context deep dives will allow you to finally bring your tracker data to life again.
Lean forward researchers will view this as an age of opportunity as each new question and problem-solving approach offers the potential to disrupt the existing pecking order…of suppliers, of agencies, and the hierarchy on the client side.
