Insights: tns

Gain Deeper Insights from Networks PLUS Content

The research & insights industry is having a hard time coming to grips with social media: chaotic, unreliable, hard to quantify… and yet an incredibly rich source of unscripted conversation. As a researcher (or a research client), how do you make sense of social?

The Future of Research, By One of its Agents of Change

Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America. Friedman touches on the future of market research, and some of the obstacles facing the industry.

How TNS Is Validating Mobile Globally

TNS is taking the lead with a serious look at mobile in market research as a global opportunity.

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

To start 2014 out right, we're revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

The Coming Rebirth of Market Research?

Market research began nearly a century ago to fill a very specific need: to develop information to make good business decisions. As we've seen, the methods we've used evolved over time, but the basic reason for being for market research never really changed. Until now, that is.

AIMing For Research Relevance In Latin America

Holiday Gifts: Eric Salama On Radio NewMR, MR In 2012 Webinar, Gamification Debate & Net Gain 6.0

Nokia + Microsoft = RI + TNS? “Two Albatrosses Do Not A Dinosaur Make”