The research & insights industry is having a hard time coming to grips with social media: chaotic, unreliable, hard to quantify… and yet an incredibly rich source of unscripted conversation. As a researcher (or a research client), how do you make sense of social?
Joel Rubinson interviews Larry Friedman, the recently retired Chief Research Officer of TNS North America. Friedman touches on the future of market research, and some of the obstacles facing the industry.
TNS is taking the lead with a serious look at mobile in market research as a global opportunity.
To start 2014 out right, we're revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
Market research began nearly a century ago to fill a very specific need: to develop information to make good business decisions. As we've seen, the methods we've used evolved over time, but the basic reason for being for market research never really changed. Until now, that is.
