Insights: tmrte

TMRTE 2012 – Viva la Revolution!!

TMRTE: Showcasing The New PGA of Market Research

Last week, TMRTE was held in Las Vegas and it was a truly great event. The theme was on how data convergence is driving intelligence, insights, and impact and the agenda was chock full of examples of the changing players, methods, and scope of market research.

Sharpening the Saw: The Market Research Technology Event

Market Research is bifurcating - becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer).