SIS INTERNATIONAL RESEARCH: NYC FOCUS GROUP FACILITY
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Insights That Work

Insights: text analytics

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

To start 2014 out right, we're revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

Leonard Murphy

Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis

At the end of the day, linguistic analysis is not only a description of what was said (reactions), but also an understanding of the meaning and the motivational capabilities of information.

Nichole Clinkinbeard

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

We’re nearing completion of last wave of the GRIT study and will be publishing the full report in January. Here is a "sneak peek" at one of the perennial favorite topics, the adoption of newer approaches into the researcher toolkit.

Leonard Murphy

Making Sense of Text Data and Using Insights for Better Business Decisions

A recent survey of over 300 analytics professionals from world class companies such as Microsoft, Xerox, and Starbucks found that 68% of them use a mix of unstructured and structured data to get customer insights.

Alesia Siuchykava

The Challenges Of Text Analytics From Clients In The Trenches

Text data scientists are increasingly in high demand. Certainly supply will grow, but the trends in text data accumulation and analysis will probably continue to outstrip supply for some time. If you are lucky enough to have some good text data scientists, treat them well!

Leonard Murphy

A Patch, A Niche, A Disruptor & Something Over The Horizon

A look at a few of the key disruptors for the MR industry.

Ray Poynter

A Chat With Social Media & Text Analytics Guru Seth Grimes

I posted my take on the past & future of social media content analytics in the post "The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics MR Firm". In it I mentioned "The Sentiment Analysis Symposium" by Seth Grimes, the Guru of social media and text analytics.

Leonard Murphy

Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText

This move clearly indicates that text analytics is within the MR wheelhouse and is not the sole domain of business intelligence. I’ve been a very public advocate of text analytics approaches and companies in the past for this very reason.

Leonard Murphy

An Interview With Tom Anderson On The NGMR Disruptive Innovation Awards

With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other miscellaneous topics.

Leonard Murphy

GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile

Because we couldn’t wait to dive into the results we pulled an interim data file when we were just past 1000 completes and began some initial analysis and report preparation. What we are going to share with you today is drawn from that interim report. It is NOT FINAL.

Tamara Barber