SIS INTERNATIONAL RESEARCH: NYC FOCUS GROUP FACILITY
Unearth the power of declared data
Insights That Work

Insights: text analytics

Text Analytics: A Primer

Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.

Sharon

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

The GRIT Report for Q3/Q4 2016 will be published in early January and it is chock full of good stuff. In this wave we covered a variety of topics, some new and some that we track normally.

Ray Poynter

Predicting Election 2016: What Worked, What Didn’t and the Implications for MR

Almost everyone failed to predict the outcome of the 2016 U.S. election, and the winner came as a shock to many pollsters, the media, and people in the U.S. and around the world. How did we get it so wrong, and what does this mean for marketing and insights?

Leonard Murphy

Who Are You Voting Against?

Exit pollsters today will ask thousands of Americans “Who did you vote for?” when they probably should be asking “Who did you vote against?”

Tom H.C. Anderson

CoderRank is a Big Idea

When training machines for text analysis, greater reliance should be placed on the specific inputs of those humans most likely to create a valid observation. I proposed a unique way to measure and rank humans on trust and knowledge vectors, and called it CoderRank.

Stu Shulman

When Text Analytics is Your Brand: What I Learned About Personal Branding at #IIEX

I encourage everyone to give some thought to their personal brands. Unlike corporate brands they don’t have to be perfect. If they were, they would be very boring and one dimensional. Just be you – and let others know it!

Tom H.C. Anderson

Revealing The True Unfiltered Voice Of The Customer With One Question

As technology and media make the voice of the customer ever more accessible, marketers need to be ready to discard their established belief systems and listen instead to the sentiment and beliefs of the crowd.

Amber Strain, PhD

Text Analytics For Your Business – Are You Ready?

Judging from the growth of interest in text analytics tracked in GRIT each year, those not using text analytics in market research will soon be a minority. But still, is text analytics for everyone?

Leonard Murphy

Tom H. C. Anderson Explains: “What Is Text Analytics?”

Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software

Tom H.C. Anderson

Battle of the Methodologies

GreenBook has identified the four Next Gen Research techniques which have been most disruptive. Some like social media monitoring are relatively new and somewhat unproven. Others like neuromarketing, MROCs, Mobile and also Text Analytics have been around for quite some time.

Tom H.C. Anderson