Archive: text analytics

Why Text Data Is the Future of Business Intelligence

Why Text Data Is the Future of Business Intelligence

Text data can offer invaluable insight into a company’s performance.

Ben Hookway

Ben Hookway

CEO at Relative Insight

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

Is Analysis of Open-Ended Responses Generating Core Insights?

Is Analysis of Open-Ended Responses Generating Core Insights?

The challenges and benefits of analyzing open ends to reveal insights.

Jared Feldman

Jared Feldman

Founder & CEO at Canvs AI

How Values and Emotions Chart The Direction Of Your Business

How Values and Emotions Chart The Direction Of Your Business

Examining consumer perception via sophisticated text analysis tech.

Mary Meehan

Mary Meehan

CEO at Metametrix

Let’s Talk About Generation Z: Social Media, Activism and Consumerism

Brand Strategy

Let’s Talk About Generation Z: Social Media, Activism and Consumerism

Gen Z’s divergence from Millennials.

Emily Hall

Emily Hall

Content Marketing Manager at Relative Insight

Like and Subscribe: How Generation Z Talks About YouTube

Research Technology (ResTech)

Like and Subscribe: How Generation Z Talks About YouTube

Put away those skinny jeans and part your hair down the middle, we’re about to learn how Generation Z engages with YouTube and where they’re likely to...

Jessica Lewis

Jessica Lewis

Senior Content Marketing Manager at Relative Insight

Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview

Comparing Twitter Commentary From the UK and US On Harry and Meghan’s Interview

US and UK viewers had very different opinions on the Oprah interview.

Michaela Kilgallen

Michaela Kilgallen

Content Marketing Coordinator at Relative Insight

All Text Analysis is Subjective

Research Methodologies

All Text Analysis is Subjective

How to address inconsistencies in text analytics.

Pascal De

Pascal De

Dear Grandma, Let Me Tell You About AI

Research Methodologies

Dear Grandma, Let Me Tell You About AI

In a fictional letter to her grandmother, Natacha Dagneaud explains the complex topic of artificial intelligence.

Natacha Dagneaud

Natacha Dagneaud

Tom H.C. Anderson of OdinAnswers on Why Text Analytics Isn’t Enough

CEO Series

Tom H.C. Anderson of OdinAnswers on Why Text Analytics Isn’t Enough

Tom H.C. Anderson and Andy Greenawalt announce OdinAnswers launch and explain why Text Analytics isn’t enough.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Survival of the Fittest: A Glance Into the Future of Market Research

Survival of the Fittest: A Glance Into the Future of Market Research

The potential of insights by the adoption of digital methodologies for social listening

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

How Verizon Uses Voice of Customer Data to Guide Product Launches

Research Methodologies

How Verizon Uses Voice of Customer Data to Guide Product Launches

Interview of data scientist Jingjing Cannon on Verizon’s use of consumer data for product launches.

Seth Grimes

Seth Grimes

Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data

Jiffy Lube: Identifying Key Revenue Drivers in Customer Comment Data

In-depth consumer understanding through text analytics.

Tom H.C.

Tom H.C.

Insights Industry News

Social Data Analysis and Insights Requires Labeling Laws

Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.

Rob Key

Rob Key

Research Methodologies

Using Text Analytics to Tidy a Word Cloud

The trick to a great word cloud is to first tidy up the raw text using automated text analytics.

Tim Bock

Tim Bock

CEO Series

Walking The Rainbow Bridge To Insights Asgard With OdinText: An Interview with Tom H. C. Anderson

An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Sentiment Analysis is Simple (a Trump’s Tweets Example)

Sentiment analysis allows you to quickly gauge the mood of the responses in your data.

Chris Facer

Chris Facer

CEO Series

Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai

We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Text Analytics: A Primer

Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Predicting Election 2016: What Worked, What Didn’t and the Implications for MR

Predicting Election 2016: What Worked, What Didn’t and the Implications for MR

GreenBook and the ARF discuss the ramifications of this election.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Who Are You Voting Against?

Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?

Tom H.C.

Tom H.C.

CoderRank is a Big Idea

CoderRank is to text analytics what Google’s PageRank has been to search.

Stu Shulman

Stu Shulman

Brand Strategy

Trust, Joy, Sadness and Fear: Primary Election Emotions in 2016

Analyzing the tweets of the main political players in the run up to 3 significant primaries.

Andrew Jeavons

Andrew Jeavons

Director Analytics at Signoi

Research Methodologies

Gain Deeper Insights from Networks PLUS Content

Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.

Seth Grimes

Seth Grimes

Insights Industry News

When Text Analytics is Your Brand: What I Learned About Personal Branding at #IIEX

Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all.

Tom H.C.

Tom H.C.

Research Methodologies

Revealing The True Unfiltered Voice Of The Customer With One Question

Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.

Amber Strain,

Amber Strain,

Senior Director - Cognitive Science at Decooda International Inc

Text Analytics For Your Business – Are You Ready?

OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Tom H. C. Anderson Explains: “What Is Text Analytics?”

Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software

Tom H.C.

Tom H.C.

Research Methodologies

Battle of the Methodologies

Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.

Tom H.C.

Tom H.C.

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

GRIT 2013 Sneak Peak: The 10 Most Innovative Companies In Market Research

To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Analyzing “Text” Versus Analyzing “Language”: The Confidence of Linguistic Analysis

Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.

Nichole Clinkinbeard

Nichole Clinkinbeard

Focus Groups

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Making Sense of Text Data and Using Insights for Better Business Decisions

Text analytics is no longer just a science, but rather a vital part of any company’s data strategy.

Alesia Siuchykava

Alesia Siuchykava

Project Director at EyeforTravel

Research Technology (ResTech)

The Challenges Of Text Analytics From Clients In The Trenches

We recently sat down with some forward thinking text analytics professionals to see what challenges they are facing.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

A Patch, A Niche, A Disruptor & Something Over The Horizon

In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Technology (ResTech)

A Chat With Social Media & Text Analytics Guru Seth Grimes

Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText

We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

An Interview With Tom Anderson On The NGMR Disruptive Innovation Awards

With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Focus Groups

GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile

For this report, we wanted respondents to take a more general view on potential future changes in the research industry.

Tamara Barber

Tamara Barber

CEO Series

Lead up to Market ResearchMW: Interview with Tom Anderson of Anderson Analytics

An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.

Renee Murphy

Renee Murphy

Research Technology (ResTech)

TMRTE: Showcasing The New PGA of Market Research

What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…

Tony Cosentino

Tony Cosentino

Research Methodologies

DeepMR: Market Research Mines Social Sentiment

Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?

Seth Grimes

Seth Grimes

Research Technology (ResTech)

Text Analytics Platform Provider Decooda Wins The Insights Innovation Competition

The winner of the first Insights Innovation Competition was selected from six finalists after presenting their concepts.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

The Science of Sentiment: An Interview with Seth Grimes

An interview with the leading industry analyst covering text analytics, Seth Grimes.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Research Transformation: 3 Companies That Are Getting It Right.

A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Future of Market Research Debate: Getting From Here To There

A summary of last Thursday’s webinar debate on the “Future of Market Research”, hosted by Vision Critical, and the striking conclusions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Scraping By

Andrew Jeavons comments on recent articles and debates on web privacy.

Andrew Jeavons

Andrew Jeavons

Director Analytics at Signoi