Text data can offer invaluable insight into a company’s performance.
How to optimize your insights program using AI.
The challenges and benefits of analyzing open ends to reveal insights.
Examining consumer perception via sophisticated text analysis tech.
Gen Z’s divergence from Millennials.
Put away those skinny jeans and part your hair down the middle, we’re about to learn how Generation Z engages with YouTube and where they’re likely to...
US and UK viewers had very different opinions on the Oprah interview.
How to address inconsistencies in text analytics.
In a fictional letter to her grandmother, Natacha Dagneaud explains the complex topic of artificial intelligence.
Tom H.C. Anderson and Andy Greenawalt announce OdinAnswers launch and explain why Text Analytics isn’t enough.
The potential of insights by the adoption of digital methodologies for social listening
Interview of data scientist Jingjing Cannon on Verizon’s use of consumer data for product launches.
In-depth consumer understanding through text analytics.
Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
The trick to a great word cloud is to first tidy up the raw text using automated text analytics.
An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
GreenBook and the ARF discuss the ramifications of this election.
Text Analytics Shows Dislike May Decide Presidential Election. So, who do voters dislike the least?
CoderRank is to text analytics what Google’s PageRank has been to search.
Analyzing the tweets of the main political players in the run up to 3 significant primaries.
Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.
Tom H.C. Anderson uses text analytics to dig deep into his personal brand and shares lessons with us all.
Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.
OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics.
Tom H. C. Anderson explains Text Analytics and the difference between First Generation approaches and Next Generation software
Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.
To start 2014 out right we’re revealing the Top 10 from the GRIT 50 list of the companies the industry considers to be most innovative.
Linguistic analysis is not only a description of what was said, but also an understanding of the meaning and motivation of information.
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
Text analytics is no longer just a science, but rather a vital part of any company’s data strategy.
We recently sat down with some forward thinking text analytics professionals to see what challenges they are facing.
In a new white paper posted on VCU, Ray Poynter looks at key disruptors for the MR industry.
Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.
We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,
With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.
For this report, we wanted respondents to take a more general view on potential future changes in the research industry.
An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…
Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?
The winner of the first Insights Innovation Competition was selected from six finalists after presenting their concepts.
An interview with the leading industry analyst covering text analytics, Seth Grimes.
A look at three pioneering companies that are great examples of where market research/strategic business intelligence is moving towards.
A summary of last Thursday’s webinar debate on the “Future of Market Research”, hosted by Vision Critical, and the striking conclusions.
Andrew Jeavons comments on recent articles and debates on web privacy.