Archive: technology

Becoming TRUSTed Business Partners: Practical Tips to Research Leadership

Focus on APAC

Becoming TRUSTed Business Partners: Practical Tips to Research Leadership

According to a BCG Henderson Institute study, 80% of companies have research functions that are largely under-leveraged. Part of the solution is trans...

Percival (Val) Pastrana

Percival (Val) Pastrana

Senior Director, R&D Consumer Science Innovation Hub at Mondelez International

The Shifting Sands of Demand for Segmentation

Focus on APAC

The Shifting Sands of Demand for Segmentation

Data, technology, and cultural trends come and go – but when done right, segmentation remains as powerful as ever. As researchers, we all know there a...

Chris Crook

Chris Crook

Managing Partner at Nature

Is your Market Research Technology Invisible?

Research Technology (ResTech)

Is your Market Research Technology Invisible?

When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...

Michael Howard

Michael Howard

Head of Marketing at Infotools

Digital Destiny or Digital Bust?

Executive Insights

Digital Destiny or Digital Bust?

Among the many things that consumers will have to consider in the coming years, but is rarely thought of, is the nature of our money. Let’s face it, s...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro

CEO Series

Interview with Monika Rogers, Co-Founder and CEO of Digsite, and Vivek Bhaskaran, CEO of QuestionPro

Recently we wrote about the implication of the QuestionPro and Digsite M&A deal, calling it a key signal in the next phase of the “Platformification o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

People & Technology: Finding Balance in ResTech

Research Methodologies

People & Technology: Finding Balance in ResTech

A lot of businesses in the ResTech sector are great at tech. A lot of businesses in the sector are great at people. The issue is, I’d wager too few…

Richard Thornton

Richard Thornton

NED at Walr

Successful Technology Adoption Allows Humans to Thrive

Research Methodologies

Successful Technology Adoption Allows Humans to Thrive

For years, I’ve been interested in the ever-blurring line between humans and technology in the market research industry, maintaining that there is a d...

Horst Feldhaeuser

Horst Feldhaeuser

Group Services Director at Infotools

7 Vital Questions to Include in a User Research Recruitment Screener

Research Methodologies

7 Vital Questions to Include in a User Research Recruitment Screener

When conducting user research, your recruitment screener has a pivotal role to play. In short, it’s your key to finding the best possible participants...

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

Insights Industry News

ESOMAR Congress 2022 Recap: Optimism Offers a Path to Progress

“Never has there been a better time for things to go right.” That’s how ESOMAR President Kristin Luck welcomed attendees to the 75th anniversary ESOMA...

Peter Harris

Peter Harris

Chief Research Officer at Advantage Group International

The Power of Audio

Research Methodologies

The Power of Audio

Audio collection & deliverables should in your insights toolbox.

Katrina Noelle

Katrina Noelle

Using Data Science to Trust but Verify

Research Methodologies

Using Data Science to Trust but Verify

Demand for insights about customer experience is more urgent than ever. Whether it’s in-depth strategic research led by insights professionals or cust...

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Human Centricity is Key to Customer Centricity

Human Centricity is Key to Customer Centricity

Tech can help us achieve consumer and customer centricity in insights.

Thor Olof Philogène

Thor Olof Philogène

CEO & Founder at Stravito

Is Research Having Its Own Creativity Crisis?

Is Research Having Its Own Creativity Crisis?

The importance of human creativity in market research and insights.

Tim Wragg

Tim Wragg

Global CEO at Hall & Partners

Harnessing AI’s Potential for Market Research

Research Technology (ResTech)

Harnessing AI’s Potential for Market Research

How AI is being used to create new consumer insights.

Heath Greenfield

Heath Greenfield

Senior Vice President at Kantar Marketplace, Global

Choosing Between AI Insights Platforms

Choosing Between AI Insights Platforms

Four core questions to consider when choosing an AI insights platform.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Our Future With Automation and Robotics

Executive Insights

Our Future With Automation and Robotics

The automation wave and how it benefits consumers.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

(Re) Humanizing Digital Marketing Post-Pandemic

Focus on APAC

(Re) Humanizing Digital Marketing Post-Pandemic

The loss of the “human touch” in digital marketing – and its future.

Neel Banerjee

Neel Banerjee

CEO at TheEngage

How to Build Confidence in Innovative Research

Research Methodologies

How to Build Confidence in Innovative Research

Seven tips for presenting innovative research to your client.

Leigh Caldwell

Leigh Caldwell

Co-Founder & Partner at The Irrational Agency

GreenBook 2022 Future List Spotlight: Mark Resnick

Future List Honorees

GreenBook 2022 Future List Spotlight: Mark Resnick

An interview with 2022 Future List honoree Mark Resnick (Zappi).

Greenbook Content

Greenbook Content

The Future of the Android-iOS Competition

Executive Insights

The Future of the Android-iOS Competition

Consumer and smartphone operating system trends.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Three Ways to Leverage Virtual Collaborative Whiteboards

Research Technology (ResTech)

Three Ways to Leverage Virtual Collaborative Whiteboards

How can you use virtual collaborative platforms in your insights work?

Casey Bernard

Casey Bernard

Senior Strategist at KNow Research

Strengthening B2B Relationships through Engagement

Focus on APAC

Strengthening B2B Relationships through Engagement

Improving B2B relationships in the post-Covid world.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

Designing a Human-Centric Future with Stravito
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights: Does It Mean What You Think It Means?

Insights: Does It Mean What You Think It Means?

Remembering the purpose of “insights” to guide us forward.

Ant Franklin

Ant Franklin

CEO at Infotools

IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil

CEO Series

IIEX North America Debrief with Lenny Murphy, Karen Lynch, & Jamin Brazil

Discussing the key themes & trends of IIEX North America 2022.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

3 Ways Pharma Market Researchers Should Respond to the Consumerization of Healthcare  

Pharma market researchers must adapt to changing consumer desires.

Jackie Drees

Jackie Drees

Content Specialist at Phreesia Life Sciences

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

Research Methodologies

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

How to optimize your insights program using AI.

Kathryn Topp

Kathryn Topp

Founder & CEO at Yabble

3 Ways Market Researchers Can Be More Agile Right Now

3 Ways Market Researchers Can Be More Agile Right Now

Tune into MR trends and leverage new tools to enhance your insights.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

The Reactive Marketing Reset

Focus on APAC

The Reactive Marketing Reset

The current and future needs of Asia-Pacific Marketers.

Becki Gonsalves

Becki Gonsalves

Marketing & Communications Consultant

Consumers and the Future of the 5G Wireless Communications Industry

Executive Insights

Consumers and the Future of the 5G Wireless Communications Industry

How will 5G benefit consumers, investors, businesses, & marketers?

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Optimize E-Commerce Images with AI to Maximize Conversion 

Artificial Intelligence and Machine Learning

Optimize E-Commerce Images with AI to Maximize Conversion 

A new AI-powered platform helps brands optimize e-commerce images.

Scott Brill

Scott Brill

Managing Director at eFluence™, a division of Behaviorally

People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.

Focus on APAC

People Hate Surveys but Love Being Listened to. Future Tech Says There’s a Better Way.

The potential of digital humans to transform the survey experience.

Reg Price

Reg Price

Co-Founder at MirrorWave

Eye Tracking: The What, Why, and How

Research Technology (ResTech)

Eye Tracking: The What, Why, and How

Eye tracking, its benefits, and its many applications.

Rem Darbinyan

Rem Darbinyan

Founder & CEO at SmartClick

Trend for 2022: Meet the New Brand Tracker

Brand Strategy

Trend for 2022: Meet the New Brand Tracker

How MR firms can leverage ResTech to create reoccurring revenue.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Consumers and the Digital Home Gym Craze

Executive Insights

Consumers and the Digital Home Gym Craze

The way we workout, both at the gym and at home, is transforming.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

The Rise of the Multi-Billion Dollar ResTech Industry

The Rise of the Multi-Billion Dollar ResTech Industry

Online sample is finding its place by driving innovation in ResTech.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business

Consumer Behavior

Diageo Evolves Its Insight Community to Improve Response Rates, Speed to Results, and Overall Utility Across the Business

Gaining insight into the changing behaviors of beer & spirit shoppers.

Reach3 Insights

Reach3 Insights

Market Research Predictions for 2022 (Part One)

Market Research Predictions for 2022 (Part One)

Industry leaders’ predictions for 2022: growth, tech, and talent.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Bridging the Automation Gap to Meet Today’s Insights Demands

Focus on APAC

Bridging the Automation Gap to Meet Today’s Insights Demands

How do we bridge the data collection and automation gap in MR?

Jessica Murdoch

Jessica Murdoch

VP of ANZ Sales and Customer Success at Cint

Did Peloton Just Experience the Worst Product Placement in History?

Insights Industry News

Did Peloton Just Experience the Worst Product Placement in History?

Did Peloton mitigate brand damage after a poor product placement?

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

Tackling Infobesity: A Recipe for Clear Communications

Mastering Insights Communications

Tackling Infobesity: A Recipe for Clear Communications

How to mitigate the problem of data overload.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

How Will the Billionaire Space Race Affect Society?

Executive Insights

How Will the Billionaire Space Race Affect Society?

Critically examining the Billionaire Space Race and its impacts.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Are Proof of Stake Crypto Coins the Future of the Market?

Executive Insights

Are Proof of Stake Crypto Coins the Future of the Market?

Despite its volatility, cryptocurrency is here to stay.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Advice for Delivering Digital Education to Health Professionals

Research Technology (ResTech)

Advice for Delivering Digital Education to Health Professionals

Remote learning in the healthcare education sphere.

Martha Wyatt

Martha Wyatt

Associate Consultant at IDR Medical

5 Upcoming Travel Trends Pushed by UX Innovation

Artificial Intelligence and Machine Learning

5 Upcoming Travel Trends Pushed by UX Innovation

New UX innovations are driving changes in the travel industry.

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

7 Reasons Why Brands are Adopting Research Technology

Focus on APAC

7 Reasons Why Brands are Adopting Research Technology

Brands are turning to research tech to obtain consumer insights.

Sej Patel

Sej Patel

Country Director (ANZ) at Toluna

Why Keeping Technology Human Matters Now More Than Ever

Why Keeping Technology Human Matters Now More Than Ever

Technological advances shouldn’t be at the expense of the human.

Annie McDannald

Annie McDannald

Global Manager at Civicom Marketing Research Services

Considering Chatbots and Consumer Interaction in 2021

Executive Insights

Considering Chatbots and Consumer Interaction in 2021

The new age of superb customer service and returns on investments.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Understanding the Scope and Pitfalls of End-to-End Insights Automation

Consumer Behavior

Understanding the Scope and Pitfalls of End-to-End Insights Automation

Automating the data collection process can help companies.

Greg Dunbar

Greg Dunbar

EVP, Enterprise Solutions at Clint

10 Things We Learned While Building an Agile Research Platform

Research Methodologies

10 Things We Learned While Building an Agile Research Platform

High-growth market research tech startup learned important practices.

Dana Kim

Dana Kim

Founder & CEO, CPTO & Founder at Highlight

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Executive Insights

Shane Skillen on the Power of Advertisement, Teamwork, and Family

Launch innovative tools that drive impact and ROI for global insights.

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE

Brand Strategy

Empowered to Lead with Empathy: How Experian Health Used Alida to Discover and Act On VoC and VoE

Listening to voice of customer and employee empowered Experian Health.

Experian Health

Experian Health

The Technology Dilemma

The Technology Dilemma

Market Researchers need to know to keep customers safe from harm.

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

From Insights to Action: Walk Before You Run With AI

From Insights to Action: Walk Before You Run With AI

Introductory tips to implementing AI.

Scott Litman

Scott Litman

Cofounder & Managing Partner at Lucy

Aliens vs. Dinosaurs

Brand Strategy

Aliens vs. Dinosaurs

Given the diverse backgrounds of market researchers, there is a real need to continuously train.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

It’s Time To Believe The Hype On Blockchain

Research Technology (ResTech)

It’s Time To Believe The Hype On Blockchain

Lenny Murphy explains why he believes that we are on the cusp of the next great disruptive technology for research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

You Can Dance in a Hurricane But Only If You Stand in the Eye

CEO Series

You Can Dance in a Hurricane But Only If You Stand in the Eye

Embracing new technologies will accelerate MRX into further breadth and success

Joaquim Bretcha

Joaquim Bretcha

ESOMAR President at International Director Netquest

‘Insights on Demand’ is Transforming Market Research

‘Insights on Demand’ is Transforming Market Research

The future of market research is shifting towards democratization of insights that are available in real time

Frederic-Charles Petit

Frederic-Charles Petit

Chief Executive & Founder at Toluna

Big Data: Promises, Challenges and Threats

Big Data: Promises, Challenges and Threats

Marketing Scientist Kevin Gray discusses the future of big data with Professor Koen Pauwels.

Kevin Gray

Kevin Gray

President at Cannon Gray

Let’s Stop Talking About Mobile Surveys

Let’s Stop Talking About Mobile Surveys

3 forward-looking solutions to the issue of sample quality

JD Deitch

JD Deitch

Chief Operations Officer at Cint

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

Artificial Intelligence and Machine Learning

GRIT Sneak Peek: The Top Challenges & Opportunities in Research

A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Smarten Up: 5 Tips to Become a Research Technologist

Smarten Up: 5 Tips to Become a Research Technologist

Learn how to stay one step ahead in the changing market research industry by becoming a research technologist.

Stephen Phillips

Stephen Phillips

Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming Challenges

Research Methodologies

Market Research Firms Fight to Survive: Top 5 Ways MR Firms are Overcoming Challenges

Learn the five ways MR firms are overcoming challenges from industry change.

Jitesh Marlecha

Jitesh Marlecha

Assistant Vice President at Ugam

Complicated vs. Complex

Complicated vs. Complex

The world exists in a complex system, with everything in a constant state of change and demands hard work.

Ruben Alcaraz

Ruben Alcaraz

The Insights Revolution: Where Behavioral Science Fits In

The Insights Revolution: Where Behavioral Science Fits In

Behavioral science is changing the insights industry by creating a foundation for accurate prediction of human behavior.

Alex Hunt

Alex Hunt

CEO, Chief Executive Officer at Behaviorally

The Market Research Industry: Early Adopter or Laggard?

The data in the GRIT report suggests that our industry is a strong adopter of technologies.

Matt Warta

Matt Warta

Envisioning 2025: Five Technology Changes That Will Reshape Customer Intelligence

Technology-driven changes over the next ten years will be much bigger and the impact on your life, the lives of your friends and colleagues.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

The Catch-22 of Technology

The Catch-22 of Technology

How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’?

Zoë Dowling

Zoë Dowling

Waleed Al-Atraqchi of Affinnova

Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Growing Your Insights Business

Time To Get GRITty: Launch of the 2011 Spring/Summer Study!

It’s that time again folks; time for us to ask you to share your thoughts, experience, and knowledge with us for the good of the global market researc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Frankie Johnson Takes a Bumpy Ride With Me

Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR

The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Warren Sukernek of Alterian

With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research

For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead-up to the IIR Technology Driven Market Research Event: Interview with John Dick, CEO of CivicScience

Interview with John Dick of CivicScience about the TDMR, innovation, macrosampling, micropolling, online privacy, and research transformation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR Interview With Tom H. C. Anderson, CEO of Anderson Analytics

In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead up to the IIR TDMR: Interview With Robert Moran of StrategyOne

Robert Moran discusses MROCs. the future of MR, evolving ethics, Neuromarketing, the Tech Driven Market Research event & more GRIT sneak peeks!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Are We Smart Enough For Mobile Market Research?

If we want to reach our target audience, we should go out and reach them irrespective of the phone they use. The debate about penetration of mobile ph...

Navin Williams

Navin Williams