Insights: surveymonkey

Should DIY Be A Dirty Little Word?

SurveyMonkey Presentation: DIY Tools and the Changing World of Marketing Research

“You shouldn’t be afraid of what we’re doing: we can help you, I hope. We can take away some of the parts that aren’t as value added and leave you with the parts that are value added. We want to help you create new knowledge.”

“DIY” Gets Empowered: A Quick Analysis Of The SurveyMonkey/MarketTools Deal

Yesterday, DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers. Today, with the news that SurveyMonkey is acquiring MarketTools, the whole concept just gained legitimacy.