“You shouldn’t be afraid of what we’re doing: we can help you, I hope. We can take away some of the parts that aren’t as value added and leave you with the parts that are value added. We want to help you create new knowledge.”
Yesterday, DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers. Today, with the news that SurveyMonkey is acquiring MarketTools, the whole concept just gained legitimacy.
