Archive: survey quality

Embracing the Unknown: AI and Market Research

Artificial Intelligence and Machine Learning

Partner Content

Embracing the Unknown: AI and Market Research

Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.

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Roy Sadaka

Director of Machine Learning at Toluna

The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem

The Prompt

The Cost of Being Wrong: How Overconfidence in Ineffective AI Detection Tools Impacts the Research Ecosystem

Discover the challenge of identifying AI-generated open-ended responses and the potential consequences for researchers and the market research industr...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

A Complete Guide to Significance Testing in Survey Research

Focus on APAC

A Complete Guide to Significance Testing in Survey Research

Explore the theoretical foundations and limitations of significance tests in survey research with our comprehensive overview.

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Antarika Sen

Head of Research Innovation at Milieu Insight

Without Sample Strategy, Your Research Stands for Nothing

Research Methodologies

Without Sample Strategy, Your Research Stands for Nothing

If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...

Brian Lamar

Brian Lamar

Vice President, Insights at EMI Research Solutions

Too Good to be True: How AI is Impacting Data Quality

The Prompt

Too Good to be True: How AI is Impacting Data Quality

Picture this, you’re reviewing survey data and reading open-ended responses. You’ve just found the epitome of good open ends: a thorough, insightful a...

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Mary Draper

Vice President, Network Partners & Quality at EMI Research Solutions

Don’t Forget About the Respondent Experience

Research Methodologies

Don’t Forget About the Respondent Experience

Being in this business for many, many years, I’ve written hundreds of questionnaires – short, long, simple, complex, domestic and global for lots of d...

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Michael Rosenberg

Founder at GMIFY

Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight

Future List Honorees

Danielle Rissmeyer, Vice President of Partner Success, 2023 Future List Spotlight

Editor’s Note: The following interview features a Greenbook Future List honoree, Danielle Rissmeyer. The Greenbook Future List recognizes leadership, ...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Secure Budget for Your Insights Engine

Knowledge Management

How to Secure Budget for Your Insights Engine

One of the best investments any company striving to be more customer-centric can make is an insights engine. A Harvard Business Review article describ...

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge

Catch Me If You Can: Why Objectively Defining Survey Data Quality is Our Biggest Challenge

In the insights industry, experts have described 2022 as the Year of Data Quality. There is no doubt that it has been a hot topic of discussion and de...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Improving Data Integrity in a Gig Economy

Data Quality, Privacy, and Ethics

Improving Data Integrity in a Gig Economy

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Improve Your Survey Data Quality

Focus on APAC

How to Improve Your Survey Data Quality

Data quality control is at the heart of good information The most trusted market research technique for product feature and pricing optimization is ca...

Miklos Kremser

Miklos Kremser

Head of Marketing at Sawtooth Software

Data Degradation Factoring as It Relates to Respondent Engagement
Greg Matheson
Data Degradation Factoring as It Relates to Respondent Engagement

Quest Mindshare

Data Degradation Factoring as It Relates to Respondent Engagement

One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have participated in…

By Greg Matheson

Managing Partner at Quest Mindshare