Archive: storytelling

Pressure Point: The Crucial Role of Conflict in Data Storytelling

The Data Story Coach

Pressure Point: The Crucial Role of Conflict in Data Storytelling

Elevate your data storytelling game by harnessing the power of conflict to create compelling narratives that captivate audiences and drive meaningful ...

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

The Right Stuff: How Stories Turn Data into Action

The Data Story Coach

The Right Stuff: How Stories Turn Data into Action

Discover the powerful impact of a recent TV drama on the UK legal system and learn how data-driven storytelling can create impactful insights.

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

Show and Tell: Creating Connection with Storytelling

The Data Story Coach

Show and Tell: Creating Connection with Storytelling

Don't let your data go unnoticed - learn how to effectively communicate your insights through storytelling.

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

The Power of Stories: Why Market Researchers Should Embrace Storytelling

The Data Story Coach

The Power of Stories: Why Market Researchers Should Embrace Storytelling

Discover the captivating potential of storytelling as a formidable tool, rivaling data, in the era of analytics and consumer insights.

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

Greenbook Future List Spotlight: Nathania Christy

Future List Honorees

Greenbook Future List Spotlight: Nathania Christy

Editor’s Note: The following interview features a Greenbook Future List honoree, Nathania Christy. The Greenbook Future List recognizes leadership, pr...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!

Focus on APAC

Five Billion Data Points Synthesized to One Implication: Storytelling is Better than Fact Delivery, Dah!!

Advertising must interpret a person’s media consumption and engage/convince them to change or reinforce the behavior – all in a few seconds. Storytell...

Garth Viegas

Garth Viegas

Managing Director, Americas at Analytic Edge Pte. Ltd

GreenBook 2022 Future List Spotlight: Dana Kim

Future List Honorees

GreenBook 2022 Future List Spotlight: Dana Kim

An interview with 2022 Future List honoree Dana Kim (Highlight).

Greenbook Content

Greenbook Content

How to Extend the Reach of Your Insights With Data Storytelling

How to Extend the Reach of Your Insights With Data Storytelling

How to hone your comms skills to help make your insights impactful.

Madeline Jacobson

Madeline Jacobson

Senior Content Marketing Manager at Bloomfire

Storytelling is Not Just for Reporting: How to Storify Your Survey

Research Methodologies

Storytelling is Not Just for Reporting: How to Storify Your Survey

Applying storytelling to not only data analysis, but survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Building Your Fame Muscle: A Workout for Qualitative Researchers

Mastering Insights Communications

Building Your Fame Muscle: A Workout for Qualitative Researchers

The top skills needed for a Qual Researcher to excel in the industry.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Why Insights Teams Need to Focus on Communication Skills

Mastering Insights Communications

Why Insights Teams Need to Focus on Communication Skills

Learn why insights teams must focus on communication skills.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Tackling Infobesity: A Recipe for Clear Communications

Mastering Insights Communications

Tackling Infobesity: A Recipe for Clear Communications

How to mitigate the problem of data overload.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Effective Brand Creation: Where to Start

Mastering Insights Communications

Effective Brand Creation: Where to Start

Company rebranding and its external branding partners.

Simon Dunn

Simon Dunn

Creative Director at Keen as Mustard Marketing

Five Rules of Fame for Insights Teams

Mastering Insights Communications

Five Rules of Fame for Insights Teams

Insights and data that are acted on will benefit your organization.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Stuck in the Story Loop

Research Methodologies

Stuck in the Story Loop

Do you know the difference between content and storytelling?

Simon Arrowsmith

Simon Arrowsmith

Founder and Editor-in-Chief at Iambic Creative

The Top 5 Sessions from IIEX North America

The Top 5 Sessions from IIEX North America

Our 5 most popular sessions from IIEX North America and what their popularity means for the future of insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Five Research Habits of Highly Successful Businesses

The Five Research Habits of Highly Successful Businesses

Five common research habits to set you up for MRX success.

Alessia Lamonaca

Alessia Lamonaca

Director of Marketing at Medallia LivingLens

Storytelling: A Human Technology that Leaves its Mark

Research Methodologies

Storytelling: A Human Technology that Leaves its Mark

Engage consumers and their emotions through good storytelling.

Ellen Baron

Ellen Baron

Owner and CEO at Ruby Cha Cha

Size Doesn’t Matter… as Much as We Thought

Research Methodologies

Size Doesn’t Matter… as Much as We Thought

Using data journalism to bridge the gap between analysts and decision makers.

Isabelle Marchand

Isabelle Marchand

Data Journalist at Lloyds Banking Group

Are Market Researchers Indispensable? 6 Steps to Make Sure

Insights Industry News

Are Market Researchers Indispensable? 6 Steps to Make Sure

Steps market researchers can take now to deliver value to the bottom line.

John Bird

John Bird

Executive Vice President at Infotools

Less Is More

Less Is More

Less is more for data visualization and storytelling.

Tara Beard-Knowland

Tara Beard-Knowland

Human Experience Takes Center Stage

Human Experience Takes Center Stage

People control their interactions with brands, and as market researchers, we must tell their stories.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

When Data About People Becomes Human

When Data About People Becomes Human

How visual data offers more authentic, accessible stories

Michelle Smyth

Michelle Smyth

Life’s Not A Pitch

Insights Industry News

Life’s Not A Pitch

It’s time to change conference presentations from a pitch to storytelling

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Math & Magic: How to Amplify Research Storytelling with Video

Math & Magic: How to Amplify Research Storytelling with Video

Voxpopme case study to quickly & effectively operationalize video in research.

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

The Art of Storytelling: Resources for Research Storytellers

CEO Series

The Art of Storytelling: Resources for Research Storytellers

Become a great storyteller by turning data into a impactful narrative with actionable insights

Zoë Dowling

Zoë Dowling

CEO Series

The Scientific Method: How Does it Relate to Insights and Market Research?

Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Artificial Intelligence and Machine Learning

Buzz Topics: Hype or Gamechangers? (A GRIT Sneak Peek)

A sneak peak at the Q3/Q4 GRIT Report looking at the buzz topics in market research. Which are gamechangers and which are just hype?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

6 Themes from Insight Innovation Exchange (IIeX) 2016 North America

Sarah Faulkner shares what’s new and what’s next in insights based on her takeaways from IIeX 2016.

Sarah Faulkner

Sarah Faulkner

Research Methodologies

“Future Back” To See Where You’re Going

A favorite technique for Storytelling or Narrative exploration is “Future Back.” Here are the steps in that process.

Mark Murray

Mark Murray

Insights Industry News

3 Roles Your Brand Can Play in Your Consumers’ Life Story

We all have life stories that we create to give meaning to our life experiences. Does your brand have a part in your consumers’ life story?

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

The Place Of Storytelling in MR

Insights Industry News

The Place Of Storytelling in MR

Back in the day, we were all encouraged to start our research presentations with a joke to endear ourselves to the audience.

Steve Needel,

Steve Needel,

Using Frameworks to Find the Story in the Data

Research Methodologies

Using Frameworks to Find the Story in the Data

5 essential components to a successful insights storytelling framework

Ray Poynter

Ray Poynter

Managing Director at The Future Place

4 Tips for Better Storytelling

Insights Industry News

4 Tips for Better Storytelling

When it comes to sharing data, great storytelling can mean the difference between lackluster results and mind-blowing success.

Kristin Luck

Kristin Luck

Growth Strategist at Luck Collective Co

Research Methodologies

Six No Nonsense Tips for Creating Integrated Insight

Six tips on finding and communicating insights, drawn from the No Nonsense Workshop Research Now is hosting in New York on October 15.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Insights Industry News

Storytelling: New Science Is Enriching An Ancient Art

Storytelling provides a more authentic way to connect, to be understood, and to persuade.

David Paull

David Paull

Founder & Chief Executive Officer at Dialsmith LLC

Insights Industry News

Jeffrey Henning’s #MRX Top 10 – Gritty Hindsight, Branded Foresight

Of the 21,897 unique links shared on #MRX last week, here are 10 of the most retweeted…

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

2015 Insights-Driven eCommerce Resolutions

Customers are the reason for ecommerce success. Use the tools that connect our businesses directly to those customers’ insights.

Malcolm Stewart

Malcolm Stewart

Insights Industry News

What Do Clients Think About MR Impact?

We share the results of this fascinating study around 3 uncovered facts linked to our profession.

Niels Schillewaert

Niels Schillewaert

Research Methodologies

Why Your Data Visualization Should Be Like Lady Gaga’s Eyeliner

The next time you see Lady Gaga’s trademark brows, take notice of how they draw you in and make you pay attention.

DAVID MAZVA

DAVID MAZVA

Customer Success Manager at InfoScout

Visualize Your Data With Storytelling

Research Methodologies

Visualize Your Data With Storytelling

A review of the presentation possibilities that are now available using modern data presentation platforms, and some common mistakes.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

What Do Marketing Scientists Really Do?

Insights Industry News

What Do Marketing Scientists Really Do?

I’d like to draw back the curtain for a moment and let you peer inside the sometimes mystifying world of the Marketing Scientist.

Kevin Gray

Kevin Gray

President at Cannon Gray

Insights Industry News

Transparency & Methodological Agnosticism

An example of the power of triangulation and methodological agnosticism, in infographic form.

Allan Fromen

Allan Fromen

Women in Research (WIRe) NYC Chapter meet up delivers

The Women in Research (WIRe) meeting in NYC on October 14 was standing-room only. Here is why.

Rachel Dreyfus

Rachel Dreyfus

Research Methodologies

The Top 3 Reasons Market Research Agencies Can Thrive in the Era of Big Data

Big Data: With major players offering both platforms and professional services, can MR agencies compete in this explosive new space?

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Insights Industry News

Online Tools To Help You Tell A Good Story

A review of free or almost free online tools to help researchers create more engaging presentations and reports.

Julie Diaz-Asper

Julie Diaz-Asper

Founding Partner at Social Lens Research

Old World To New World

Old World To New World

There are three drivers to incorporating tech and innovation in your thinking.

Andrew Needham

Andrew Needham

Chief Executive Officer at HeadBox

Lucky Thirteen: 13 Marketing & Branding Trends

The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

CEO Series

Interview With Ari Popper, CEO of the Coolest Company In The World – SciFutures

An interview with Ari Popper of SciFutures on using science fiction story telling as a path to help brands understand and create the future.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Storytelling in Six Slides! A Blueprint for Maximum MR Impact

I see an inverse relationship between report effectiveness and report length. Here is my recipe for maximizing the impact of the MR report.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

CEO Series

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook