MR that taps into a deep pool of populations reveals valuable insight.
How the recent chaotic years are part of a recurring cultural pattern.
The implications of the budding cannabis industry.
The pandemic has impacted the online sample industry – find out how.
A discussion on career changes and the future of market research.
Featuring this year’s GRIT Most Innovative Supplier and Client lists.
The world of insights wants to hear from you!
How the online sample industry can collectively move forward in the wake of drastic change.
Optimistic about insights? Share your thoughts with us.
Stop guessing at what Buyers want. The biggest disconnects between Suppliers and Buyers come from these unmet needs.
The heavily anticipated GRIT ‘Top 50 Most Innovative Suppliers’ list is here.
A look into how to keep research up to par with digitization.
A synthesis of learnings on how the market research industry has responded to the coronavirus pandemic.
A look back on past editions of the Insights Leaders Webcast.
A deep dive into the very different experiences of the MRX community during COVID-19.
A look into the MRX industry and the effect of COVID-19.
A word on the state of the MRX industry.
Your guide to navigating COVID-19 from MRX pros.
Your #1 guide to brand success in the insights industry is here!
Edward Appleton explores the difference between research and insights.
Key changes and trends surfacing in the market research industry.
Mike Stevens on IIeX EU 2019.
GutCheck recently conducted a roundtable with three experts on the changing expectations of market research.
Software developments are drastically changing MR’s business models. A number of possible paths forward exist.
Results of the recent GRIT Report & industry news point to new era of research business models.
Wrap-up GRIT pulling the findings together and discussing larger implications for the industry.
Becoming an “augmented intelligence” driven organization.
Data Science is clearly the skill most in-demand right now, followed by strong storytelling and critical thinking abilities.
The use of emerging methods seem mostly stable with past years, with buyers using non-survey methods more than providers.
Research suppliers and buyers both seem optimistic about the MR business outlook, but recognize challenges.
Blog posts related to changes and challenges in MR emerge as the most widely read posts in 2018
Blog posts related to changes and challenges in MR emerge as the most widely read posts (so far) in 2018
Where is the insights industry is headed? You tell us.
Discussing GfK’s major shift in focus toward digitization and consulting efforts and the rippling effects of this trend in the MR industry
Commending the transformation of insights technologies and methods
Download the latest edition of the GRIT Report to read about industry trends
A look into the next generation of disruptors in MR
Embracing new technologies will accelerate MRX into further breadth and success
Call for cross-industry collaboration between MR and tech
Understanding the many meanings behind the role of a data scientist
Join us for the ARF Town Hall meeting on research ethics on April 26 in NYC
Applying human-centricity in market research
Too many researchers don’t participate in research. Isn’t that the very definition of hypocrisy?
Market researchers’ core challenges for the future aren’t so much technical as they are mental. Others bring new, more relevant mindsets.
Industries that rely on data collection must enact policies to regain public trust
Create an edge in MR by Envisioning, Digesting, Gluing and Earning
Discussion on the use of data in research & communications industries.
Durk Bosma’s new approach to the old idea of ethnography for understanding behavior
Best-practices to address the issue of accessing quality and representative sample.
3 forward-looking solutions to the issue of sample quality
Creating customer-centricity in your company culture.
Four ways to achieve greater results in insights.
Adding culture back into market research.
Hottest topic, biggest disappointment, & rising threat in insights
A sneak peek at the Top Challenges & Opportunities section of the upcoming Q3-Q4 2017 GRIT Report.
What’s the Question? with Durk Bosma discusses the role market researchers play in the industry.
Look back at what did and did not happen in 2017 from this past year’s market research predictions.
Dave McCaughan shares the key market research takeaways from Asia Pacific Research Committee’s annual conference.
Research Now and SSI are merging, creating the newest mega market research company.
Help benchmark the views of qualitative researchers and share your experiences on research participant recruitment.
What are the major trends in customer experience? Find out with The 2017 Global State of Customer Experience report.
Please participate in the newest GRIT Survey and help us understand what is shaping our industry.
Retailers are becoming a mix of retailer, publisher, and ad networks effectively changing the future of marketing.
An in depth interview with Chris Fanning, CEO of SSI, on the future of the insights industry and what lies ahead for the company.
It’s time to look at innovation beyond disruptive or incremental change to how it creates effectiveness and efficiency.
ESOMAR celebrates 70 years by reflecting on the past and looking to the future of insights.
Lenny Murphy compiles his own list of the top 150 market research companies in the world, and explains why he’s both right and wrong
As it turns 70, ESOMAR reflects on how the market research industry has changed over the years and where it is heading in the future.
Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.
Take the WIRe 2017 Gender Diversity Study!
Missed IIeX North America 2017? Get caught up with Susan Petoyan’s key takeaways.
The research landscape is changing through democratization of research, affordability, and self-service.
A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.
Sarah Faulkner shares a few highlights from the most recent GRIT Report along with some color-commentary from her own experiences.
Looking at three areas of pain in the insights industry, and how to ease those pain points.
Stephen Phillips comments on a new automation report from Ray Poynter and what it means for researchers.
Northstar shares 9 things that stood out most to them at MRS Impact.
An American residing in Britain shares their thoughts on the state of market research in the UK.
An exploration of findings from two recent industry reports on the participant experience and participant attitudes towards market research.
FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.
An interview with text analytics guru and market research iconoclast Tom H.C. Anderson and marketing master Tim Lynch of Odintext.
Edward Appleton shares what stood out at last week’s IIeX Europe.
Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?
An in depth interview with the senior leadership at Periscope By McKinsey on their new Insights Solutions practice area.
The UK’s largest market research event, The Insight Show, is celebrating 20 years on March 8-9, 2017 in London
Stefan Boom from SSI shares why he is excited to attend IIex Europe.
The marketing research industry needs innovation, but the innovation needs to be directed at solving research problems.
Automating certain elements of the research process allows you to focus on gathering insights and connecting with consumers.
Marketing scientist Kevin Gray asks Professor Bing Liu to give us a quick snapshot of text analytics.
Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.
Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.
Kevin Gray shares some tips he’s picked up after more than 30 years experience as a marketing researcher and statistician.
Today we are showcasing everyone who is standing in the ESOMAR elections, and it’s quite an impressive list.
Christophe Ovaere of ZappiStore on why you should vote for him for ESOMAR Council.
Niels Schillewaert of Insites Consulting, on why you should vote for him for ESOMAR Council President.
Thought leaders from throughout the industry weigh in with their predictions for “big things” that will impact insights in 2016.
The next year looks to be an exciting time for research suppliers and clients alike.
Three actions MR firms can take to enhance their success and maximize the probability of their survival through today’s market disruption.
Adam Rossow shares 10 things we as researchers should be thankful for this holiday.
A sneak peak from the forthcoming GRIT Report at the adoption of emerging approaches in the industry.
How quickly is change happening and what are corporate clients saying about the rate of change and their role in this new world?
The European Court of Justice recently invalidated the Safe Harbor progrm. What are the implications for consumer research?
JD Deitch highlights the best of ESOMAR Congress Day 2.
Day 1 of the ESOMAR Congress is in the books; here are the highlights from JD Deitch.
12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.
JD Deitch details what he’s most looking forward to about ESOMAR Congress next week.
Trade orgs have to accept that they can’t simultaneously stand for change while also serving the current needs of their core base.
The 10 biggest challenges in the market research industry, according to the most recent GRIT study
Tom Ewing breaks down the highlights and offers some observations on the Insight Innovation Exchange North America event.
The road to Big Data is paved with the challenging work of cleaning, preparing, and integrating systems that were designed in silos.
The 17th edition of the GreenBook Research Industry Trends Report, using data collected in Q1 & Q2 of 2015, is now available!
There is a threat to Safe Harbor and it raises the specter of a world without a substantial Safe Harbor system
The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.
Data residing in silos is one of the biggest challenges for the market research industry.
What is the impact of the digital era on traditional market research agencies? If they remain traditional, the impact will not be good!
Ron Sellers questions the opinion that research quality is the worst it has ever been. It is an ongoing battle, not a recent development.
Key points from a panel of leaders in the research industry about 2014 and their projections for 2015.
JD Deitch revisits his five keys to survival in a disruptive industry in the context of recent developments in market research.
Greg Heist discusses three things on his mind after reading the latest GRIT report.
We know that qualitative research is evolving. But, is it thriving or dying?
Macromill and MetrixLab announced a merger of the two companies. The new company is now among the Top 10 largest global research companies.
The 15th edition of the GreenBook Research Industry Trends Report gives a snapshot of trends in the market research industry.
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
Five minute interviews with a variety of industry thought leaders from IIeX in Atlanta jam packed with amazing and inspiring thinking.
I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core.
A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?”
The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness...
Here are some of the best marketing research analogies, shared by some of the brightest minds in marketing research.
The 14th edition of the GreenBook Research Industry Trends Report, using data collected in Q4 of 2013, is now available!
Participate in our industry survey to help identify the best practices in executing and using insights to increase marketing effectiveness.
Ellen Woods summarizes conversations with research managers about the state of research and their research needs for 2014.
Julie Kurd of CMB rounds up 10 of the questions heard asked, and sometimes even answered, at TMRE.
The GeekWire Summit shared many visions for how technology will affect the user experience. Here are some implications for the world of MR.
What do the ESOMAR Global Market Research and Honomichl 50 reports for 2013 tell us about the state of Market Research?
Five marketing trends highlighted by the Publicis/Omnicom merger.
Are we – myself included – kidding ourselves that Market Researchers are on a positive trajectory to becoming Insights Consultants?
IIeX is a place to be brave – to embrace innovative technologies, but more importantly, to champion transformative ways of thinking.
Snorri Gudmundsson summarizes his experiences at the Insight Innovation eXchange in Philadelphia last week.
Rich Raquet, President, TRC posts his thoughts on the #IIeX Insight Innovation Conference held in Philadelphia this week.
Opening day 2 of IIeX, Imran Anwar of Microsoft gave a thoughtful analysis of disruptive innovation in the past, present and future.
In a world where we don’t necessarily need to ask questions to get answers, what is the role of the market research industry?
Four factors rising the tide for insights, and what they mean for the industry as a whole.
An interview with Kurt Knapton (Research Now) and Scott Miller (Vision Critical) about the partnership and the future of market research.
ESOMAR APAC is a conference with a fantastic spirit. Andrew Ho shares his “Best Of” list of conference presentations.
Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.
Edward Appleton discusses the “psychology of money” and how it impacts the market research industry.
Gamification has slowly been gaining traction in the market research space. What is the leading example of successful research gamification?
Ari Popper gives a summary of his key takeaways from Insight Innovation Exchange LatAm Day 1.
ARF is big. Really big. There are risks and rewards with scale like that; which will this year’s event fulfill?
What are the research techniques and key selling points of the market research firm of the future?
We wonder why participation rates in research are plummeting? Here are 10 reasons to consider.
Our industry is moving to a business model based on discovering elusive needles in the haystack.
Edward Appleton comments on seven observations that characterize the world of market research in 2012.
John Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights.
We just saw a significant glimpse of the future of market research in the Communispace/Promise deal.
Does Market Research choose the forward moving trajectory or, are we so paralyzed by our traditions that we’ll bring about our own demise?
Hispanic marketing (and market research) has finally come of age. Here is why and what to look for next.
The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.
What can Market Research do to attract top talent coming out of top universities? Part of that is providing attractive career paths.
Two keynote addresses at ESOMAR Congress had differing viewpoints on the impact of technology on online communications.
ESOMAR Congress was the first trade event to really explore and embrace what the future of market research is going to be like.
Conferences have become so specialized that only the faithful are likely to attend. Are we missing out on important debates?
Lenny Murphy shares his top 10 key takeaways from last week’s Market Research in the Mobile World conference.
An interview with Kevin Lonnie of KL Communications ahead of Market Research in the Mobile World.
An interview with Elias Veris and Filip De Boeck of InSites Consulting ahead of Market Research in the Mobile World.
An interview with Matt Dusig of uSamp ahead of Market Research in the Mobile World.
What does the 2012 Honomichl Top 50 Report tell us about the possible future of the industry?
An interview with Tom Anderson of Anderson Analytics ahead of Market Research in the Mobile World.
The world of marketing research is changing; as researchers, we need to change or risk becoming irrelevant.
An acceleration of change seems to be occurring. We have reached the tipping point, and the flood of change is about to be felt by us all.
A summary of all of the sessions from Day 2 of Market ResearchMW Europe by Adam Warner of RW Connect.
Dana Stanley gives a synopsis of the cutting edge sessions from Day 1 of Market Research in the Mobile World in Amsterdam.
Ian Lewis sumarizes the key takeaways from a panel discussion focusing on client needs featuring three corporate research leaders.
Diane Hayes summarizes her thoughts from the first day of presentations and networking at PMRG in Orlando.
Greg Heist offers five things you can start doing today to avert market research’s “global warming” problem: consumer engagement.
Let’s imagine our industry were a product – what do we do to rejuvenate it? How would we diagnose ourselves?
InCrowd CEO Janet Kosloff gives a powerful example of entrepreneurial success, innovation, and disruption to the status quo.
Edward Appleton looks at what the Harvard Business Review is saying about the market research industry, and why we should worry.
Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.
In this sneak peak at the upcoming GRIT report, we look at the emerging research techniques that will be used in 2012.
Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.
A sneak peak of the upcoming Greenbook Research Industry Trends report, looking at the most innovaive research companies.
Predictions for what is facing the market research industry in 2012.
During tough times, research clients want more for their budgets –and they want it fast.
Mobile met several milestones that would seem to indicate it has reached a mobile tipping point in 2011.
Here are 7 distortions that too many companies accept at face value.
Research Agencies envisaging a future without client-side Researchers, and giving the thought airtime? Amazing.
Client-side researcher Katie Clark (AKA “InsightsGal”) recaps her favorite sessions from The Market Research Event.
There was lots to see and plenty to like at The Market Research Event (TMRE) conference in Orlando.
An interview with the leading industry analyst covering text analytics, Seth Grimes.
Those that produce things that clients truly value will dominate the future of market research (or whatever the industry morphs into).
A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.
An interview with GreenBook Blog contributor Carrie Robbins about her “Mobilizing Market Research” publications.
Kevin Lonnie shares some insightful responses to his earlier blog post on the idea of changing the name of the market research industry.
The Honomichl Report has positive news about the recovery of the Global 25, but gives only an incomplete snapshot of the MR space.
Reg Baker looks at the latest GreenBook Research Industry Trends Report and what it tells us about emerging methods and the pace of change.
An interview with Ray Poynter,a bona fide thought leader and change agent in market research.
An interview with Jill Chiara of Forrester on the key drivers of change and implications for the market research industry.
Dana Stanley of MRGA interviewed Leonard Murphy about the Market Research in the Mobile World conference.
GreenBook Blog, in partnership with NewMR, is launching a trial of a weekly 25-minute broadcast exploring the market research industry.
Lenny Murphy shares a recent interview he had with Join the Dots on the state of the industry and the future of market research.
Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement?
Contrasting the 2011 Honomichl Top 50 report with the GRIT 50 Innovative firms.
Navin Williams explains some of his reasons why the market research industry is where it is in regards to innovation.
Carrie Robbins explores the current accepted best practices and deciphers what it all means to the research industry.
Carrie Robbins lays out some of the issues mobile research is going to have to get buttoned up in order to experience widespread adoption.
Looking at the research companies from the GRIT Report that were perceived to be the most innovative by research clients.
Tom Anderson writes one of the best deconstructions of some of the critical issues impacting market research today.
Carrie Robbins summarizes the state of the industry through interviews with 15 thought leaders from firms involved in mobile research.
Five industry thought leaders share their views on the future of market research.
A summary of last Thursday’s webinar debate on the “Future of Market Research”, hosted by Vision Critical, and the striking conclusions.
What the e-Rewards acquisition of Conversition Strategies and the Microsoft purchase of Skype mean for the market research industry.
Lenny Murphy shares video of the opening session at the Technology Driven Market Research event.
Ben Smithee of Spych Research did a series of interviews and recorded the opening session at the TDMR event.
Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research.
The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web!
An interview with Matt Kleinschmit, Senior Vice President at Vision Critical, ahead of the upcoming Technology Driven Market Research event.
An interview with Dr. A.K. Pradeep, CEO of NeuroFocus and the keynote speaker of the upcoming Technology Driven Market Research event.
Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.
Progress is always going on, and to decry something for which there is a need is simply not going to work. MR has to embrace change.
The Research Liberation Front invites like-minded research revolutionaries to a secret meeting next week in New York City.
Tom Anderson interviewed me as well while I was interviewing him for the IIR TDMR series. He asked some tough questions.
Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.
A preliminary analysis of the Top 10 Market Research Companies Perceived to be Innovative from the GreenBook Research Industry Trends Study
Lenny Murphy looks back at the previous 12 months and summarizes some of the best predictions from industry thought leaders.
Resources from recent events focused on taking a look at where the market research industry is, and more importantly, where we are going.
Take the GreenBook Research Industry Trends survey and share your thoughts on the state of the industry and the future of research.
Diane Liebenson shares her key themes and takeaways from The Market Research Event.
Brands will change dramatically from “me” to “we”, from status to purpose, and from consumption to particpation.
The GreenBook Research Industry Trends Study Summer 2010 is available for free today in either .pdf or digital formats.
In this sneak peak at the 2010 GreenBook Research Industry Trends Report, we share some highlights from the iModerate interviews.
Lenny Murphy gives a quick synopsis of some recent news and noteworthy articles for your reading pleasure!