Archive: startups

Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem

Insights Industry News

Partner Content

Novartis Unlocks the Future of Digital Insights: PMR Innovation In The Renal Ecosystem

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Effectiveness of Digital Marketing for Startups

Research Methodologies

The Effectiveness of Digital Marketing for Startups

If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...

Naomi Cook

Naomi Cook

Freelance Writer at Self-Employed

10 Things We Learned While Building an Agile Research Platform

Research Methodologies

10 Things We Learned While Building an Agile Research Platform

High-growth market research tech startup learned important practices.

Dana Kim

Dana Kim

Founder & CEO, CPTO & Founder at Highlight

IIeX Europe Competition Winner Phebi – AI Powers Voice Analytics For Insights
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Interview with the IIeX North America 2019 Competition Winner, UXReality

CEO Series

Interview with the IIeX North America 2019 Competition Winner, UXReality

An Interview with the IIeX North America 2019 Insight Innovation competition winners, UXReality.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

UXReality is the Newest Winner of the  Insight Innovation Competition

CEO Series

UXReality is the Newest Winner of the Insight Innovation Competition

UXReality joins the ranks of previous Insight Innovation winners!

Dmitry Gaiduk

Dmitry Gaiduk

Co-Founder & Chief Product Officer at CoolTool

IIeX North America – the SXSW of Market Research?

CEO Series

IIeX North America – the SXSW of Market Research?

Our biggest IIeX North America yet, and there’s still so much more to come.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights

CEO Series

Interview with IIeX Competition EU 2019 Winner Qualify by PY Insights

Lenny Murphy interviews Shruti Malani Krishnan, Co-Founder & COO of Powr of You, winner of the 2019 IIeX EU Insights Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What Can $20,000 Do For Your Insights Startup?

Brand Strategy

What Can $20,000 Do For Your Insights Startup?

Submissions are open for the Insight Innovation Competition at IIeX North America 2019.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Submit Your Idea for the Insight Innovation Competition

CEO Series

Submit Your Idea for the Insight Innovation Competition

Do you have the next big idea in the world of insights? We want to hear from you!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Is The Insights Startup Community Exploding?

CEO Series

Why Is The Insights Startup Community Exploding?

A look into the next generation of disruptors in MR

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Submit Your Idea to the Insight Innovation Competition

Brand Strategy

Submit Your Idea to the Insight Innovation Competition

Submissions & voting are now open for the latest round of the Insight Innovation Competition held at IIeX North America (June 11-13 in ATL)

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Overcoming the Barriers to Lean Innovation in the Enterprise

Brand Strategy

Overcoming the Barriers to Lean Innovation in the Enterprise

Insights from Bob Dorf, Cindy Alvarez, and Aaron Eden

Mike Fishbein

Mike Fishbein

7 Ways to Level the Playing Field with the Giant Research Firms

Insights Industry News

7 Ways to Level the Playing Field with the Giant Research Firms

Learn how small research agencies can compete with market research “global giants”.

Peter Zollo

Peter Zollo

What could $20,000 do for your startup? Submit to the Insight Innovation Competition!

Brand Strategy

What could $20,000 do for your startup? Submit to the Insight Innovation Competition!

Submissions and voting are now open for the latest round of the Insight Innovation Competition held at IIeX Europe, February 19-20 in Amsterdam.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

And The Winner Is….. Results Of The Insights Innovation Competition at IIeX NA 2017

A review of the Insights Innovation Competition for IIeX NA 2017 and the big reveal of the winner of this round.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

What could $20,000 do for your company? Submit to the Insight Innovation Competition!

Submissions and voting are now open for the newest round of the Insight Innovation Competition.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

CEO Series

Where Are They Now? IIeX EU 2016 Competition Winner Heartbeat.ai

We touch base with Lana Novikova of Heartbeat.ai, the winner of last year’s Insight Innovation Competition.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

Which 15 Cool Companies Get A Shot At $20K In Cold Cash?

The final results from the open voting phase of the most recent Insight Innovation Competition, and details on what happens next.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CASRO Transformation Series: GlimpzIt – Seize The Glimpz

Can a couple of Wharton grads who started a business based on the belief there was an alternate way to do qualitative research succeed?

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

CEO Series

Remesh, a IIeX Competition Winner, Is Poised To Disrupt Qual Research

Remesh brings qualitative research into the digital age by integrating artificial intelligence with market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Who Do You Know Who Is Shaking Up Market Research?

Nominate the “who’s who” of the market research industry for a prestigious Next Gen Market Research Award.

Tom H.C.

Tom H.C.

Insights Industry News

6 Lessons on Marketing a Startup with a Shoestring Budget

Jacqueline Rosales, COO of SoapBoxSample, shares her tips for creating marketing that stands out, even with a small budget.

Jacqueline Rosales

Jacqueline Rosales

Chief Operating Officer at SoapBoxSample

Insights Industry News

11 Impactful Ideas From the MRS Annual Conference

From the MRS Annual Conference: Impact 2016: Here are 11 ideas that stood out for us as particularly relevant and impactful.

Nichola Kent-Lemon

Nichola Kent-Lemon

CEO Series

Where Are They Now? Catching Up With IIC2016 EU Winners Dalia Research

Dalia Research won the European IIeX Competition in 2015 for the most innovative startup in Europe in the MR and consumer insights space.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Insights Industry News

The Crucial Step that Startups Miss: Investing In Market Research

Execution strategy, understanding of the marketplace, and, of course, the pitch, need to be polished if startups hope to receive backing.

Tamara Irminger

Tamara Irminger

CEO Series

Where Are They Now? Catching Up With Insight Innovation Competition Winners RIWI

RIWI won the North American IIeX Competition in 2013 for its disruptive online data capture methodology.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

CEO Series

Where Are They Now? Catching Up With Insight Innovation Competition Winners Glimpzit

In preparation for the Insight Innovation Competition EU 2016, Gregg Archibald catches up with the winners of last year’s round, Glimpzit.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

The Catch-22 of Technology

The Catch-22 of Technology

How do we leverage these technologies and innovate in this new order – and with the same refrain of ‘better, faster, cheaper’?

Zoë Dowling

Zoë Dowling

Research Methodologies

Agile Research: Mindset or Method?

Discovering what is the least amount of resources I can devote to this question in order to validate my core hypothesis?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Congratulations to the 6 Finalists of the Insight Innovation Competition for IIeX EU!

The votes are in and the six finalists for the latest round of the Insight Innovation Competition have been picked.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Big Brands vs. Makers Movement: Opposites Attract

Big Brands vs. Makers Movement: Opposites Attract

The Makers Movement has caught the attention of big brands trying to tap into the work and success.

Dr. David

Dr. David

Want to Win $20k & Accelerate Your Biz? Enter the Insight Innovation Competition!

It’s time for Wave 7 of the Insight Innovation Competition! Submissions and voting are now open and will run through May 16, 2014.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook