social media listening

The 3 Generations of Social Listening & Analytics Tools

What differentiates the more than 1,000 social media monitoring tools that are currently available?

Will Social Listening Replace Surveys and Behavioral Tracking?

Today we may not be able to replace our brand trackers with social listening tracking 100%. But, as more and more consumers get connected on social media this may soon become feasible.

Michalis Michael

On Technology & Human Nature (And What It Means For Marketing Insights)

Figuring out the fundamental drivers of markets, and maintaining a focus on delivering against those motivational needs is a cornerstone of marketing strategy. And it might just help us to anticipate the "science fiction" of today that will become science fact tomorrow.

Todd Powers

Social Listening And Online Communities: 1+1=3?

A true business insight is more likely to be the result of synthesizing data from multiple sources as opposed to analysing a (small) data-set to death. The insights expert is a necessary part of this equation (1+1=3).

Michalis Michael

Two Key Challenges To Measuring The ROI Of Social

The measurement of a social campaign is about much more than likes, shares, downloads, and plays. It needs to be in the context of the objectives, and those objectives need to link to things like sales.

Ray Poynter

Conclusive Proof That Social Media Data Predict Sales…Now What?

In a meeting that included Unilever, Procter, and General Mills - then a highly unlikely event, we all agreed that social media listening had tremendous potential for insights value creation. This became the big springboard into the ARF Research transformation super-council.

Joel Rubinson

How Social Listening and Social Intelligence Can Transform Market Research

The benefits of social research and intelligence are powerful, growing rapidly and has already become truly transformative to those who embrace it with an enlightened approach.

Leonard Murphy

The ARF Captures Our Marketing And Research Industry Journey

The ARF Re:Think 2014 conference did a great job of capturing our marketing and research journey. The keynote address on day one was actually an interview of one of the real 60s “mad men”: Keith Reinhard, Chairman Emeritus of DDB.