Archive: social media

From Noise to Insight: A Comprehensive Guide to Social Media Listening

Research Methodologies

From Noise to Insight: A Comprehensive Guide to Social Media Listening

Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.

Abhishek Bhatia

Abhishek Bhatia

Associate Director, Primary Research at Acuity Knowledge Partners

How to Tap Social Media to Find New Insights

Advertising and Marketing Research

How to Tap Social Media to Find New Insights

Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.

Mike Page

Mike Page

Co-founder and CEO at Phebi.AI

The Rise and Rise of TikTok

Executive Insights

The Rise and Rise of TikTok

Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...

Rudly Raphael

Rudly Raphael

Founder & CEO at Eyes4Research

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Insights Industry News

Extending Healthspans: How Analyzing Hormone Replacement Discussion Can Improve Outcomes

Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...

Karen Lynch

Karen Lynch

Head of Content at Greenbook

The Social Challenges Facing Pharma Research

The Social Challenges Facing Pharma Research

Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...

Amanda Kealey

Amanda Kealey

Partner at Hall & Partners

The Era of Multi-Dimensional Shopper Marketing

The Era of Multi-Dimensional Shopper Marketing

Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...

Nisha Yadav

Nisha Yadav

Senior Vice President, Omni Shopper Lead at Behaviorally

Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

How to Leverage ALL Your Data to Improve Customer Experiences

Research Methodologies

How to Leverage ALL Your Data to Improve Customer Experiences

These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...

Jessica Petrie,

Jessica Petrie,

Senior Strategic Insights Consultant at InMoment

How to Get Customer Feedback from Gens Y & Z

Research Methodologies

How to Get Customer Feedback from Gens Y & Z

Comparing Gens Y & Z to help with your product development.

Indiana Lee

Indiana Lee

Freelance Writer at Indiana Lee Writes

Customer Segmentation Leveraging Social Intelligence

Research Methodologies

Customer Segmentation Leveraging Social Intelligence

Microsoft’s “listening-based” approach to social media user research.

Allie Webster

Allie Webster

Market Research Manager at Microsoft

Management Tips for Gen Z (Part One)

Generational Insights

Management Tips for Gen Z (Part One)

Learn why employers need to pay attention to Gen Z.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

A Moveable Feast: How Do Consumers Talk about Food Delivery?

A Moveable Feast: How Do Consumers Talk about Food Delivery?

Digging into the social trends behind popular food delivery services.

Alex Bryson

Alex Bryson

Content Marketing Lead at Pulsar

Leverage the “5-Whys” for Deeper Qualitative Insights

Generational Insights

Leverage the “5-Whys” for Deeper Qualitative Insights

Introducing the “5-Whys” method and how it can be applied to MR.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Tracing Shifts in Marketing and Advertising Trends Post-Pandemic

Tracing Shifts in Marketing and Advertising Trends Post-Pandemic

Do traditional marketing mediums still hold relevance as digitization?

Aditi Bhonsle

Aditi Bhonsle

Associate Vice-President – Research Services, India at Borderless Access

20% of Gen Z Spends More Than 5 Hours Every Day on TikTok

20% of Gen Z Spends More Than 5 Hours Every Day on TikTok

Social media plays a central role in the day-to-day lives of Gen Z.

Shani Broner

Shani Broner

SVP Global Research at getWizer

Let’s Talk About Generation Z: Social Media, Activism and Consumerism

Brand Strategy

Let’s Talk About Generation Z: Social Media, Activism and Consumerism

Gen Z’s divergence from Millennials.

Emily Hall

Emily Hall

Content Marketing Manager at Relative Insight

Defining the Post-2020 NextGen Consumer

Consumer Behavior

Defining the Post-2020 NextGen Consumer

The 4 trends driving happiness in Gen Z and Millennial consumers.

Joeri Van

Joeri Van

Future-Consumer expert and Managing Director US at InSites Consulting

Healthcare Trends From Social Listening

Research Methodologies

Healthcare Trends From Social Listening

Health care providers are using social media to air their thoughts on what the future may hold for the healthcare sector.

Laura Cartwright

Laura Cartwright

CREATION.co at Insights Data Analyst

Interview With Steve King of Black Swan Data

CEO Series

Interview With Steve King of Black Swan Data

How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing

Advertising and Marketing Research

Amplifying Your Brand with Thought Leadership: Practical Advice for the Proper Content Marketing

Tips and tricks to get started in your content marketing efforts.

Priscilla McKinney

Priscilla McKinney

Social Data’s Predictive Power Unlocked

Social Data’s Predictive Power Unlocked

How to identify trends and utilize the power of social data.

Jeni Lee

Jeni Lee

Chief Growth Officer at in4mation insights

Enhancing Students’ Higher Education Experience Using Social Listening

Research Methodologies

Enhancing Students’ Higher Education Experience Using Social Listening

How social listening can benefit universities.

Amanda Jeppson

Amanda Jeppson

Social Media Data Analyst at Campus Sonar

Strategizing for Social Media Success

CEO Series

Strategizing for Social Media Success

Breaking through the clutter of brands on social media can be a consistently tough challenge.

Ankitha Ramakrishnan

Ankitha Ramakrishnan

Content and Social Media Strategist at Edkent Media Digital Marketing

Social, Not Stupid

Insights Industry News

Social, Not Stupid

A look at how brands are getting authenticity right and wrong on social media.

Holly Collins

Holly Collins

Research Analyst at Trinity McQueen Research

Less Is More

Less Is More

Less is more for data visualization and storytelling.

Tara Beard-Knowland

Tara Beard-Knowland

Social Analytics Traction… At Last

Research Technology (ResTech)

Social Analytics Traction… At Last

Social media analytics appears to finally be on the path of exponential growth.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Human Experience Takes Center Stage

Human Experience Takes Center Stage

People control their interactions with brands, and as market researchers, we must tell their stories.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Virality: From Phenomenon to Metric

Virality: From Phenomenon to Metric

Key elements in predicting the potential for content to go viral

Ranjana Gupta

Ranjana Gupta

Executive Vice President at Kantar

Why ‘Getting it Right’ in Social and VoC Listening is a Human Right

Artificial Intelligence and Machine Learning

Why ‘Getting it Right’ in Social and VoC Listening is a Human Right

Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects

Rob Key

Rob Key

Sentiment Analysis and Its Application in Social Media

Sentiment Analysis and Its Application in Social Media

Harvesting qualitative feedback from social media sentiment analysis

Maria Thomas

Maria Thomas

4 Agile Market Research Techniques to Expect in 2018

4 Agile Market Research Techniques to Expect in 2018

See what market research techniques are expected to make news in 2018.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise

#MRX Top 10: The Rise of the Amateur, of AI, and the Death of Expertise

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – August 8, 2017

What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – August 8, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – July 19, 2017

What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – July 19, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

3 Best Practices For Digital Marketing In The Market Research Industry

Nicole Burford offers tips on how to build an effective digitial strategy in the research space.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 7, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

Sampling: A Primer

Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.

Kevin Gray

Kevin Gray

President at Cannon Gray

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 21, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Social Data Analysis and Insights Requires Labeling Laws

Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.

Rob Key

Rob Key

Research Technology (ResTech)

The Solar System of Social Media

If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 7, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 24, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 10, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 26, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 12, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 30, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 15, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Information Addiction: The Implications for Society, Brands, Advertising & Research

Jon Puleston confesses his information addiction, and analyzes the implications it has for society and the commercial arena.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Research Technology (ResTech)

Sentiment Analysis is Simple (a Trump’s Tweets Example)

Sentiment analysis allows you to quickly gauge the mood of the responses in your data.

Chris Facer

Chris Facer

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Fenruary 28, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

Twitter Network Analysis: Nordstrom at the Center of Resistance?

Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.

Michael Lieberman

Michael Lieberman

Founder & President at Multivariate Solutions

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 15, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

Exploring the Use of Emojis in Qualitative Research

It’s time to stop ignoring emojis and start leveraging them in online qualitative research.

Over the

Over the

The 3 Surprising Marketing Trends Businesses Should Own in 2017

Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.

Ben Kaplan

Ben Kaplan

Insights Industry News

IIeX Europe 2017: Opening Up to Innovation

Catriona Oldershaw from The Insights Distillery gives a preview of their upcoming IIeX EU presentation with Heineken.

Catriona Oldershaw

Catriona Oldershaw

Research Technology (ResTech)

How Brands & Advertisers Benefit from Emerging Data Collection Techniques

Brands and advertisers can benefit like never before from emerging data collection techniques.

Richard Thornton

Richard Thornton

NED at Walr

Research Technology (ResTech)

Trump Ads Won the Election (and what marketers and advertisers can learn from it)

Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 18, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 4, 2017

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

115 Must-Know Facts About Social Media

115 facts that explain how social media is becoming an integral part of people’s life and business

Skilled null

Skilled

Polling Misses: Predicting the 2016 Election

Brand Strategy

Polling Misses: Predicting the 2016 Election

The polling misses leading up to the 2016 U.S. presidential election.

LF

Larry Friedman,

Senior Advisor, Larry Friedman Market Research Advisory Services, LLC and at eteran executive in the brand research and PR / communications area

Recent Trends In Millennial Insights

GutCheck’s research into Millennials, and what that research means for the future of product innovation, product development, and marketing.

The GutCheck

The GutCheck

Research Methodologies

The Evolution of Market Research: Mining Social Consumer Market Insights

Social media is evolving as practitioners layer and blend different data sets with social consumer market insights (CMI).

Rebecca Carson

Rebecca Carson

Jeffrey Henning’s #MRX Top 10: Channeling ESOMAR, Open Ends, and Research Automation

Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Jeffrey Henning’s #MRX Top 10: “I’m Afraid *I* Can Do That, Dave”: AI and MR

Here are 10 of the most retweeted tweets over the past two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Jeffrey Henning’s #MRX Top 10: Snacking While Second-Screening Sports

Of the 5,625 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 5, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 2, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 19, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

CEO Series

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 7, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 15, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 2, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 16, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 5, 2016

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx in 2015.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Surveys Are Still In Vogue For The Tech Giants

If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

CEO Series

Facebook’s Topic Data Offers Marketers Access To What Users Are Saying About Brands

Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.

Douglas Pruden

Douglas Pruden

Principal at Customer Experience Partners LLC

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 10, 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

Gain Deeper Insights from Networks PLUS Content

Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.

Seth Grimes

Seth Grimes

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 13, 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Market Research Is Too Inward Looking

The research industry is too busy talking to itself and not busy enough talking to others. It needs to listen more to non-researchers.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 15, 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

Social Media Analytics: Promises, Challenges and the Future

Is social media a valuable complement to or a complete substitute of traditional marketing research?

Kevin Gray

Kevin Gray

President at Cannon Gray

Visuals Are The New Language Of Consumers And Market Research

Visual social allows you to gather in-the-moment insights, both quickly and cost effectively while ensuring a stellar respondent experience.

Parry Bedi

Parry Bedi

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 4, 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Brand Strategy

Hashtagging Your Way To Social Media Relevance

If you are not correctly using hashtags, you are missing out on exposure for you and your brand.

Jay York

Jay York

Senior Digital Marketing Strategist at EMSI Public Relations

LRW’s 2015 Top 25 Market Research Twitter Influencers List

CEO Series

LRW’s 2015 Top 25 Market Research Twitter Influencers List

Using Advanced Influence Mapping (AIM) software, LRW looks at whose “voice” was most likely to be disseminated across the broader market research audi...

Joan Cassidy

Joan Cassidy

Vice President at Lieberman Research Worldwide

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 4, 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

The Benefits and Strengths of Social Media Research

Social Media Research has been around a while. So it is a good time to take stock of what it is offering and what it could be offering.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

5 Trends in Qualitative Research – Ignore At Your Own Peril

5 Trends in Qualitative Research – Ignore At Your Own Peril

The top five trends in qualitative research for 2015.

Jim White

Jim White

Founding Partner at RealityCheck Consulting Network LLC

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 17, 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

Two Key Challenges To Measuring The ROI Of Social

The measurement of a social campaign needs to be in the context of the objectives, and those objectives need to link to things like sales.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 3, 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 6, 2015

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

Revealing The True Unfiltered Voice Of The Customer With One Question

Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.

Amber Strain,

Amber Strain,

Senior Director - Cognitive Science at Decooda International Inc

Conclusive Proof That Social Media Data Predict Sales…Now What?

Research Methodologies

Conclusive Proof That Social Media Data Predict Sales…Now What?

Social media data are quantitative and predictive. We must create research protocols to harness their full transformative power.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 28, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

A Cool IIeX Infographic from Netvibes

Our friends at Netvibes just sent over this nifty infographic on #IIeX social media activity and it’s pretty darn cool.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 30, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 1, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 21, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

Who Are The Top 25+ Market Research Influencers On Twitter?

A recent attempt to understand influence and influencers within the market research industry via a variety of social media analytical tools.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

Updated! Market Research Steps Up To The ALS #icebucketchallenge (And Learns About Social Campaigns Too!)

The ALS #IceBucketChallenge has taken over Twitter and Facebook, and this past week several Market Research industry notables joined in.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

The Upside to the Facebook and OkCupid Experiments

Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.

Allan Fromen

Allan Fromen

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 5, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Friday Rewind: Google, Twitter & Facebook… Oh My!

The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Investment Outlook for Insights: A View from the Capital Markets

The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?

Corey Luskin

Corey Luskin

Managing Director at England & Company

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 7, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 26, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

Believability Is An Issue When Brands Use Social Media

What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

Research Technology (ResTech)

The Newest Research Technologies Need Solid, Traditional Thinking Toward Their Use

New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.

Paul Conner

Paul Conner

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 27, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

How Social Listening and Social Intelligence Can Transform Market Research

Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Is A Glimpz Worth A Thousand Words? We’re About To Find Out…

A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 13, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

Counterpoint: Data From Social Media Can Turbo Charge Insights Professionals

A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?”

David Rabjohns

David Rabjohns

Founder at LRWMotiveQuest

Research Methodologies

Why Has Social Media Analytics Met With Limited Success In Market Research?

The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness...

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Jeffrey Henning’s #MRX Top 10: Research Lectures, Confidential Concepts, and Mobile

Of the 2,451 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 1, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 17, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

How Technology Is Shaping The Future Of Marketing Infographic

An infographic from the New Jersey Institute of Technology highlights the growing usage of mobile technology.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

How Marketing And Marketing Research Can Act On The Promise Of Big Data

Joel Rubinson gives a summary of a discussion he led on how marketing and research must master big data in a digital age.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (3 of 5): Photo & Video

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos

Phil Rance

Phil Rance

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 19, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

#IIeX Focus Series – Technology & Market Research (2 of 5): Social Media

Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.

Phil Rance

Phil Rance

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 4, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

How The Big Game Is Driven By Big Data

Big Data will have big implications moving forward for just about everything, including marketing.

May Nguyen

May Nguyen

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 21, 2014

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last year.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

Social Media Can Tell Us A Lot About Brands. Too Bad So Much Of It Isn’t True.

Social media can provide some valuable data about brand sentiment, but it also gives a flawed picture of what consumers actually think. It is prudent ...

Dr. David

Dr. David

What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – December 10, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Focus Groups

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Social Media Research and the Internet of Things to Drive Better Business Decisions

The advent of the Internet of Things is creating new ways of looking at old Market Research problems.

Costis Kompis

Costis Kompis

Managing Partner at Vodera

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 27, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Wave 4 Of The Insight Innovation Competition Is Live!

Consumer Behavior

Wave 4 Of The Insight Innovation Competition Is Live!

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

What Wisdom Of What Crowds?

People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.

Neil Seeman

Neil Seeman

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 15, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 29, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 16, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Brand Strategy

Creating The Marketing Research Playbook For A Digital, Social, Mobile Future

Historically, marketing researchers run projects. We must go beyond the project to the Business Question.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 2, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 17, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 4, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Market Segmentation For Digital Natives Vs Digital Immigrants

Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 20, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 7, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Qualitative Research

How Research Is Changing

The researcher formerly known as Angry MR Client (aka Oana Stroie) weighs in on how technology and social media are changing research.

Oana Stroie

Oana Stroie

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 24, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 9, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Consumer Behavior

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Customer Experience (CX)

#ARFAM8 : Marketing ROI – The $200bn Opportunity

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Impact of Multi-Screen Strategy Across the Purchase Funnel

Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

From Socially Intelligent Business To Socially Intelligent Research

From Socially Intelligent Business To Socially Intelligent Research

Success in the “Pull Economy” means understanding significant business principles have changed. Information flows faster and more freely.

Andrew Needham

Andrew Needham

Chief Executive Officer at HeadBox

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 29, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Mastering The Art Of The Professional Self

Research Technology (ResTech)

Mastering The Art Of The Professional Self

With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than eve...

Samantha Bond

Samantha Bond

Qualitative Research

Thoughts On The Future Of Consumer Intelligence Event

A comprehensive overview of the changing MR industry and the challenges companies and brands are facing.

Nelie Shah

Nelie Shah

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 15, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 30, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

A Chat With Social Media & Text Analytics Guru Seth Grimes

Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Fall Of Buzzmetrics & Rise Of The New Social Media Analytics Market Research Firm

Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 17, 2013

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 17, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 3, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffrey Henning’s #MRX Top 10 – March 19, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Customer Experience (CX)

#reThink13: Rage Globally, Shop Locally

Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy

Tom Ewing

Tom Ewing

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 5, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

The Quiet rEvolution In Marketing Insights

The curve has suddenly gotten steeper. People are changing faster. Products are being created, or are evolving, at an astonishing rate.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 20, 2013

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 20, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 5, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

Why Social Media Measurement Is A Competitive Advantage

Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.

Michael Wolfe

Michael Wolfe

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 23, 2013

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 23, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText

We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Ripple Effect: The Influence Of Others On What We Buy

Conventional marketing and market research thinking significantly underestimates the power of social influence.

Neal Cole

Neal Cole

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 8, 2013

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 8, 2013

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2012

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – Best of 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last year.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Scurrilous Scalawags and Other Alliterative Miscreants

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...

Steve Needel,

Steve Needel,

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – December 11, 2012

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – December 11, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Lucky Thirteen: 13 Marketing & Branding Trends

The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 28, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Isn’t It About Time Market Research Grew Up?

The emergence of social media, big data and other technologies forces MR to finally confront the limitations of the traditional paradigms.

Ian Murray

Ian Murray

Partner at House51

Research Technology (ResTech)

What Makes Social Networks Tick?

What underlies the evolutionary success of the human race and allows social networks to function?

Neal Cole

Neal Cole

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 13, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

A Blizzard Of Insights At The Sentiment Symposium

Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.

Bill Weylock

Bill Weylock

CEO Series

An Interview With Tom Anderson On The NGMR Disruptive Innovation Awards

With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Social Networks & Human Behavior

The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas.

Neal Cole

Neal Cole

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 27, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Focus Groups

GRIT Sneak Peek: Continued Mainstreaming Of Communities, Social, Mobile

For this report, we wanted respondents to take a more general view on potential future changes in the research industry.

Tamara Barber

Tamara Barber

Insights Industry News

The Ugly Duckling That Was Market Research

The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Using Research To Predict The Future In Three Easy Steps (Lessons From AMSRS Conference 2012)

Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.

Ben Flavel

Ben Flavel

Innovation Manager at Geofabrics

Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Cool Is For Fools: An Interview With Romi Mahajan

An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 2, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 15, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Tamara Barber On The Potential Growth Of Latin American Research

Is the Latin American market research industry poised for a renaissance of sorts? Tamara Barber examines the emerging Latin American market.

Tamara Barber

Tamara Barber

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 3, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Misc. Thoughts On AMSRS, ESOMAR & Social Media Quality

A collection of thoughts and updates from the mind of Lenny Murphy for your reading pleasure on a pre-Holiday Friday.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Fresh Voices: Twitter Buzzwords Are Insights Buzzkill

We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But ...

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

AIMing For Research Relevance In Latin America

AIMing For Research Relevance In Latin America

After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 19, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Is Latin America Going To Lead The Research Revolution?

I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 3, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Methodologies

Lessons from Frito-Lay’s Facebook Co-Creation by David Bauer

Social programs such as Frito-Lay’s Do Us A Flavor Facebook contest, can be a valuable way to both gather insights and to market the brand.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 23, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Choosing A Position: Navigating The Tightrope Of The Personal Brand

Ray Poynter with some advice on personal branding and how to decide what position to take.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Do Market Researchers Get Prickly About Social Web Data?

A more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations.

Jason Brownlee

Jason Brownlee

Founder at Colourtext

Insights Industry News

Breaking Market Research Rules to Drive Business Results

I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today.

TRC Market

TRC Market

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 25, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Are The Heavy Users Of #MRX #SM Ahead Of The Curve Or Just Talking To Themselves?

Are the social media heavy users in #MRX ahead of the curve, or are they simply talking to each other?

Ray Poynter

Ray Poynter

Managing Director at The Future Place

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 11, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Establishing Social Media Research Benchmarks With Ford, P&G & Coke

A major barrier to widespread adoption of social media research techniques is the lack of standard benchmarks across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 30, 2012

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 30, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

You Like Me, You Really Like Me!

Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

TMRTE 2012 – Viva la Revolution!!

Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 15, 2012

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – May 15, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

Smartphones: The New Brazilian Passion and the Opportunity for Market Research

With consumers going digital, researchers should embrace mobile research methodologies and technologies now.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

DeepMR: Market Research Mines Social Sentiment

Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?

Seth Grimes

Seth Grimes

Brand Strategy

What Facebook’s Instagram Acquisition Means for the Market Research Industry

The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.

Allan Fromen

Allan Fromen

MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou

Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Market Research in the Mobile World

Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.

Research World

Research World

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 17, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

SoLoMo and Market Research: A Panel Discussion

The full transcript of a panel discussion webinar on “How Social Media, Localization, & Mobile are Redefining Marketing Insights.”

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

#MRMW: ‘Social, Local and Mobile’ Will Take Over the World

The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want...

Gyurka Jansen

Gyurka Jansen

Editor In Chief at Laaglandse Courant

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 2, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 20, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Games: Playtime’s Over

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

Orlando Wood

Orlando Wood

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – March 5, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 22, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Net Gain Of MR Augmentation

The Net Gain Of MR Augmentation

The transition state we’re in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – February 6, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Will Social Media Kill MR?

Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...

Ben Leet

Ben Leet

General Manager UK at YouGov

CEO Series

An Interview With Kristin Luck of Decipher

Here is another CEO of a company that is shaping the future of MR: Kristin Luck, President of Decipher.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – January 23, 2012

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Jeffrey Henning’s #MRX Top 10: Looking Backward, Looking Forward

Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Customer Experience (CX)

Customer Feedback Technology: What’s Next?

Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?

Kimberly Nasief-Westergren

Kimberly Nasief-Westergren

President & Co Founder at Measure Consumer Perspectives

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 20 – Best of 2011

Jeffrey Henning details the 20 most retweeted links shared using #mrx over the last year.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Consumer Behavior

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 28, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

Interview With Romi Mahajan, CMO of Metavana

An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – November 14, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

Innovation: Everything Is Incremental

At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.

Tamara Barber

Tamara Barber

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 31, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

C2B: How Social Media Is Flipping Who Has Control

If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.

Malcolm De

Malcolm De

Research Technology (ResTech)

ESOMAR Gets It Right At Digital Dimensions Conference

Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research b...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Wrapping Up The Fall Conference Season: ESOMAR 3D, Festival of NewMR, TMRE, and MRIA

Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Marke...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Moments of Truth: Social Chatter

While social media provides unprecedented convenience, does it really tell us the “why” in what’s motivating consumers in their lives?

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 17, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Consumer Behavior

Moments of Truth Cartoon – EenieMeenieMineyMo: Bring Objective Intelligence to the Marketing Process

As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much d...

Alan Zorfas

Alan Zorfas

Co Founder & Chief Intelligence Officer at Motista

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – October 3, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What are the Most Influential Market Research Trade Orgs and Media Outlets?

In this GRIT sneak peak, we try to quantify the social reach and influence of trade organizations and media outlets within the MR industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Focus Groups

GRIT Sneak Peek: The Top Emerging Market Research Techniques

A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

Social Media – Ignoring the Possibilities

A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...

Malcolm De

Malcolm De

Jeffrey Henning’s Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Jeffrey Henning’s Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

A Client-side Technologist’s Perspective On The Market Research Data Privacy Issue

Client-side researcher Jason Anderson weighs in on the data privacy debate from his unique perspective in the gaming industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

The Great Data Privacy Debate: A Summary

A summary of the opening statements from the six participants and key topics from today’s live debate on data privacy in market research.

Tamara Barber

Tamara Barber

Focus Groups

Why Data Privacy Regulations Will Never Take Hold

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 22, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – August 8, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

The Changing Landscape of Online Qualitative Research

Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.

Derek Sawchuk

Derek Sawchuk

Vice President - Business Development at Maru/Matchbox

21st Century Innovation Inputs and Validation

Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, ...

Tamara Barber

Tamara Barber

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 25, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – July 11, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

The Limiting Adjective of “Marketing” Research

All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being margina...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Quick Picks: Surveys, Social Media & Punditry

Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 28, 2011

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 28, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – June 10, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Insights Industry News

The Meme Game

Lenny Murphy shares his favorite entries to the NGMR research meme contest, as well as one of his own submissions.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Where Can Online Market Research Go From Here?

Some recent sharings and an upcoming panel discussion webinar on the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

The Game Mechanics of Social Media

Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Viva la Revolucion!

The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web!

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Introducing Our Sister Site: New Qualitative Research!

I’m thrilled to announce the launch of our “sister site”: New Qualitative Research! This year is going to see the launch of several content-driven and...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

SalesForce Acquisition of Radian6: Is Market Research Paying Attention?

Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR: Interview With Warren Sukernek of Alterian

With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

ARF 2011 re:Think Conference, Connect the Dots and Tell a Story

I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market research...

Diane Liebenson

Diane Liebenson

Consultant at Liebenson Group

re:Think 2011: Can You Spare Any Change?

Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research

For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Lead Up To The IIR TDMR Interview With Tom H. C. Anderson, CEO of Anderson Analytics

In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Has Market Research Waited Too Long (To Evolve)?

New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mental Spring Cleaning

Mental Spring Cleaning

Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Do It (Yourself) Or Die

DIY technology platforms are creating cost, time, and data integration efficiencies and clients are flocking to them in droves.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Online Conversations – Sense or Nonsense? What Do We Need To Know To Get It Right?

by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...

Merlien Institute

Merlien Institute

Brand Strategy

Everything You Need to Know About Social Networks…

An infographic from Tech King that underlines the point that market research simply cannot avoid embracing social media.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Sentient’s 2011 Marketing Trends And Economic Predictions

By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...

Sentient Insight

Sentient Insight

Research Technology (ResTech)

Danger Will Robinson!

Alterian is a great example of a technology-driven firm from outside the MR industry that is rapidly emerging as a disruptive change agent.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

TMRE 2010: Morning of Metrics (With Feeling!)

By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...

Bill Weylock

Bill Weylock

Ubercool (TMRE Part 8)

by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...

Robert Moran

Robert Moran

From Microsoft to Southwest… capturing Social Media

Bill Weylock’s account of the presentations from the first day of The Market Research Event.

Bill Weylock

Bill Weylock

Research Technology (ResTech)

MROC Tip (TMRE post #5) & “Insight” (TMRE part #6)

by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...

Robert Moran

Robert Moran

Research Technology (ResTech)

TMRE 2010: Monday Morning Social Media for Breakfast

This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...

Bill Weylock

Bill Weylock

Crowdsourcing…Counterintuitive?

The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Technology (ResTech)

Scraping By

Andrew Jeavons comments on recent articles and debates on web privacy.

Andrew Jeavons

Andrew Jeavons

Director Analytics at Signoi

Privacy Fondly Remembered

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...

Bill Weylock

Bill Weylock

Connecting The Dots…

So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

The MR Manifesto: A Call to Action

Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate: Ch-ch-c...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The AMA MRC, Innovative Offerings, MR News & Researchvibes

Wow, what  a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Sample, Social Media & Emerging Techniques, Oh My!

It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Now With More Coverage! New and Improved Ways to Win the CPG Consumer

Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Research Technology (ResTech)

Checking In On Location-based Services

I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wra...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile Market Research

A collection of recent content on mobile market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Scaling the Wall: New Marketing Opportunities in Social Media

By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Research Technology (ResTech)

Is Mobile The “5th Methodology”? The Market Speaks…

It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lo...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Caution: Influencers At Work

Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our live...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Blog Round-up

Lenny Murphy shares a collection of recent interesting blog posts from across the market research industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Respondent Experience

Social Media By The Numbers

It’s time for the MR industry to create innovative tools to meet the data-driven insights needs of our clients. Otherwise, the trend of losing market ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Best Of The Web – An Explosion of Social Media in Asia Pac

The Chinese, in particular, are not slow to make their feelings known – displaying a willingness to write negative reviews.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Weekly Wrap-up – How We Saw Things in July of 2010

Weekly Wrap-up – How We Saw Things in July of 2010

Articles on the world of polling; a charge of fraudulent data; and how smart companies are starting to use Twitter and other social media to solve pro...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Using Social Gaming As A Model For Respondent Engagement

“Serious gaming” is certainly a major opportunity to engage respondents in new forms of data collection.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Location-Based Social Media And The Future For Mobile Research

Location based social networks are the current darling of social media. Foursquare is leading the way.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

What Do Consumers Think? Don’t Even Bother Asking

If we want to truly understand what motivates consumers, then we need to get into their heads and hearts

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Peanut Labs Webinar, Online Qual’ Via Social Media: The Good, the Bad and the Future

Peanut Labs continues to help direct the industry conversation on what the future looks like.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

The Top 10 Retweets From The Twitter #MRX community

“Why We Buy”, “The Top 10 Social Media Complaints”, and “A Best Practices Approach To Social Media” are among the top 10 re-tweets on Twitter #MRX.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

For The Right Content, Millennials Will Pay To Play

The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired generation”, ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook