Discover the power of social media listening to gain insights into customer needs, trends, purchase intentions, and challenges for your business.
Discover how a leading agency leverages social media to gain valuable insights into the human psyche and improve research studies.
Every youth generation has its own styles and attributes that affect greater society, and in recent decades those styles have been driven by technolog...
Editor’s Note: In the fall of 2022, GreenBook’s IIEX Health event took place in Philadelphia, bringing both useful and inspiration content to insights...
Social media has become an established source of insight for people across the world. This is particularly true in the US where nearly 60 million peop...
Merging Online and Offline Research to Understand Shopper Behavior in Today’s Reality The concept of online shopping is nothing new. Arguably, we were...
These days, it seems like you can’t buy anything without getting some sort of survey right after the fact. Surveys are powerful tools for gathering in...
Comparing Gens Y & Z to help with your product development.
Microsoft’s “listening-based” approach to social media user research.
Learn why employers need to pay attention to Gen Z.
Digging into the social trends behind popular food delivery services.
Introducing the “5-Whys” method and how it can be applied to MR.
Do traditional marketing mediums still hold relevance as digitization?
Social media plays a central role in the day-to-day lives of Gen Z.
Gen Z’s divergence from Millennials.
The 4 trends driving happiness in Gen Z and Millennial consumers.
Health care providers are using social media to air their thoughts on what the future may hold for the healthcare sector.
How Black Swan is ‘remixing’ data from multiple sources to provide actionable business insights.
Tips and tricks to get started in your content marketing efforts.
How to identify trends and utilize the power of social data.
How social listening can benefit universities.
Breaking through the clutter of brands on social media can be a consistently tough challenge.
A look at how brands are getting authenticity right and wrong on social media.
Less is more for data visualization and storytelling.
Social media analytics appears to finally be on the path of exponential growth.
People control their interactions with brands, and as market researchers, we must tell their stories.
Key elements in predicting the potential for content to go viral
Social listening often leaves important info on the table. Human-supervised machine learning can improve prospects
Harvesting qualitative feedback from social media sentiment analysis
See what market research techniques are expected to make news in 2018.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Nicole Burford offers tips on how to build an effective digitial strategy in the research space.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Social data is rapidly being adopted by more and more researchers given the robust, raw and real-time nature of it.
If social media were a solar system, what would it look like? Visualizing the relationships of social media platforms with Network Analysis.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jon Puleston confesses his information addiction, and analyzes the implications it has for society and the commercial arena.
Sentiment analysis allows you to quickly gauge the mood of the responses in your data.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Visualization of social networks can make sense of Big Data and convey the results of analyses through emerging, open-source programs.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
It’s time to stop ignoring emojis and start leveraging them in online qualitative research.
Ben Kaplan looks at three trends in marketing that companies should include in their plans for 2017.
Catriona Oldershaw from The Insights Distillery gives a preview of their upcoming IIeX EU presentation with Heineken.
Brands and advertisers can benefit like never before from emerging data collection techniques.
Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.
115 facts that explain how social media is becoming an integral part of people’s life and business
The polling misses leading up to the 2016 U.S. presidential election.
GutCheck’s research into Millennials, and what that research means for the future of product innovation, product development, and marketing.
Social media is evolving as practitioners layer and blend different data sets with social consumer market insights (CMI).
Of the 3,975 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
Here are 10 of the most retweeted tweets over the past two weeks.
Of the 5,625 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx in 2015.
If surveys are in decline for a bunch of market researchers, it seems it is not the truth for the tech giants.
Topic Data, a product/service from Facebook, allows marketers to see what users are saying about brands, products, events and activities.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Seth Grimes interviews Preriit Souda on merging network and content analysis approaches to driver deeper, more impactful insights.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
The research industry is too busy talking to itself and not busy enough talking to others. It needs to listen more to non-researchers.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Is social media a valuable complement to or a complete substitute of traditional marketing research?
Visual social allows you to gather in-the-moment insights, both quickly and cost effectively while ensuring a stellar respondent experience.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
If you are not correctly using hashtags, you are missing out on exposure for you and your brand.
Using Advanced Influence Mapping (AIM) software, LRW looks at whose “voice” was most likely to be disseminated across the broader market research audi...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Social Media Research has been around a while. So it is a good time to take stock of what it is offering and what it could be offering.
The top five trends in qualitative research for 2015.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
The measurement of a social campaign needs to be in the context of the objectives, and those objectives need to link to things like sales.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Some suggestions for how today’s change-agents can innovate credible, reliable insights that shake up the marketplace.
Social media data are quantitative and predictive. We must create research protocols to harness their full transformative power.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Our friends at Netvibes just sent over this nifty infographic on #IIeX social media activity and it’s pretty darn cool.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
A recent attempt to understand influence and influencers within the market research industry via a variety of social media analytical tools.
The ALS #IceBucketChallenge has taken over Twitter and Facebook, and this past week several Market Research industry notables joined in.
Ethical concerns with big data analytics are outweighed by enthusiasm for greater insights and optimism for potential new discoveries.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
The industry is changing very fast indeed now, and the need to adapt to the new world we find ourselves is more important now than ever.
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.
New techniques tempt us to use them, and in so doing invite the purpose-process disconnect. Let’s take the time to choose them correctly.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Social research and intelligence has already become truly transformative to those who embrace it with an enlightened approach.
A profile of Insight Innovation Competion Wave 4 winners SocialGlimpz, and an interview with CEO Parry Bedi.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
A point-by-point response to Ray Poynter’s “Why Has Social Media Analytics Met With Limited Success in Market Research?”
The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness...
Of the 2,451 unique links shared by the #MRX community the past two weeks, here are 10 of the most retweeted.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
An infographic from the New Jersey Institute of Technology highlights the growing usage of mobile technology.
Joel Rubinson gives a summary of a discussion he led on how marketing and research must master big data in a digital age.
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Photos & Videos
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Ahead of the IIeX Europe conference in Amsterdam, Phil Rance examines where market research is in technology adoption. Today: Social Media.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Big Data will have big implications moving forward for just about everything, including marketing.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last year.
Social media can provide some valuable data about brand sentiment, but it also gives a flawed picture of what consumers actually think. It is prudent ...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
An early look at the adoption of new research methodologies section from the upcoming GRIT Report.
The advent of the Internet of Things is creating new ways of looking at old Market Research problems.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...
People who really care about the wisdom of the crowds need to think beyond social filtering to gain insights that matter.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Historically, marketing researchers run projects. We must go beyond the project to the Business Question.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Knowing the difference between Digital Natives & Digital Immigrants is a necessity for marketers and researchers.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
The researcher formerly known as Angry MR Client (aka Oana Stroie) weighs in on how technology and social media are changing research.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...
The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space
Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.
Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...
Success in the “Pull Economy” means understanding significant business principles have changed. Information flows faster and more freely.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
With the interplay of digital and a challenging economic environment where competition for clients and jobs is rife, it is now more important than eve...
A comprehensive overview of the changing MR industry and the challenges companies and brands are facing.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Seth talks about the state of the industry, the future, and how insights organizations are leveraging technologies for business impact.
Rapid changes in social media analytics are disrupting traditional market research while being disrupted by other convergent technologies.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Tom Ewing gives his take on the keynote by J. Walker Smith: From the Global Enraged to the Kinship Economy
The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.
The curve has suddenly gotten steeper. People are changing faster. Products are being created, or are evolving, at an astonishing rate.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Social media represents the age-old phenomena of word-of-mouth. Marketers are now able to see and measure the effects of word-of-mouth.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,
Conventional marketing and market research thinking significantly underestimates the power of social influence.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last year.
It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its memb...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
The emergence of social media, big data and other technologies forces MR to finally confront the limitations of the traditional paradigms.
What underlies the evolutionary success of the human race and allows social networks to function?
I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.
With TMRE just around the corner, I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other topics.
The nature of social learning has far reaching implications for organizations seeking to change mass behavior or spread new ideas.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
For this report, we wanted respondents to take a more general view on potential future changes in the research industry.
The definition of market research is expanding. MR is evolving from an ugly duckling to a beautiful swan.
Whatever the future, the research industry can choose to lead the way, so long as it remains open to change.
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion...
An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Is the Latin American market research industry poised for a renaissance of sorts? Tamara Barber examines the emerging Latin American market.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
A collection of thoughts and updates from the mind of Lenny Murphy for your reading pleasure on a pre-Holiday Friday.
We’re all guilty of using buzzword adjectives to describe our insights. We’re trying to to be expressive in the fewest possible words, after all. But ...
After my trip to Chile to speak at the AIM conference I stand by my previous view: LatAm is poised to lead the future in many substantive ways. The re...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Social programs such as Frito-Lay’s Do Us A Flavor Facebook contest, can be a valuable way to both gather insights and to market the brand.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Ray Poynter with some advice on personal branding and how to decide what position to take.
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
A more rigorous approach to harnessing the value of social media can yield real benefits for MR professionals and their organizations.
I’m happy to see that experienced researchers are enthusiastically embracing the opportunities that exist today.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Are the social media heavy users in #MRX ahead of the curve, or are they simply talking to each other?
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
A major barrier to widespread adoption of social media research techniques is the lack of standard benchmarks across the industry.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter.
Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their imp...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
With consumers going digital, researchers should embrace mobile research methodologies and technologies now.
Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?
The future belongs to the innovative market research companies that can figure out how to accurately measure digital, mobile and social.
Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!
Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
The full transcript of a panel discussion webinar on “How Social Media, Localization, & Mobile are Redefining Marketing Insights.”
The developments in the fields of Social, Local and Mobile (SoLoMo) will present us with two main challenges: 1.) Contact: Where are the people I want...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companie...
The transition state we’re in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...
Here is another CEO of a company that is shaping the future of MR: Kristin Luck, President of Decipher.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Many researchers writing for the press and the blogosphere these past few weeks drew their inspiration from Janus, the two-faced god who looks to the ...
Thanks to continued growth of mobile phones and social networks, we’re seeing many new customer feedback options. Will you be ready for it?
Jeffrey Henning details the 20 most retweeted links shared using #mrx over the last year.
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
At TMRE in Orlando, Nokia’s Dr. Oskar Korkman discussed how his company uses consumer practice as a starting point for innovation.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
Here at the ESOMAR Digital Dimensions 3D conference the discussion is about the practical business of leveraging these technologies and how research b...
Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Marke...
While social media provides unprecedented convenience, does it really tell us the “why” in what’s motivating consumers in their lives?
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.
As most marketers can attest to, campaign, positioning and messaging development all rely heavily on “process.” While process is important, how much d...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
In this GRIT sneak peak, we try to quantify the social reach and influence of trade organizations and media outlets within the MR industry.
A sneak peak at the Summer 2011 Greenbook Research Industry Trends report, looking at the top emerging research techniques.
A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...
Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted.
Client-side researcher Jason Anderson weighs in on the data privacy debate from his unique perspective in the gaming industry.
A summary of the opening statements from the six participants and key topics from today’s live debate on data privacy in market research.
We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research.
Ideation and insight-gathering techniques are evolving to meet the current realities of an increasingly connected customer who is using social media, ...
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being margina...
Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last two weeks.
Lenny Murphy shares his favorite entries to the NGMR research meme contest, as well as one of his own submissions.
Some recent sharings and an upcoming panel discussion webinar on the future of market research.
Comparing the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...
The Research Liberation Front has come up from the underground and are spreading their dissident ideas of “Set Research Free” via the web!
I’m thrilled to announce the launch of our “sister site”: New Qualitative Research! This year is going to see the launch of several content-driven and...
Reactions to the Salesforce.com acquisition of social media monitoring platform Radian6, and its implications for market research.
With a month to go until until the Technology Driven Market Research event in Chicago, I’ll be posting a lot more of the interviews I have been conduc...
I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market research...
Lenny Murphy shares his impressions of re:Think 2011, focusing on client-side comments regarding the role and future of market research.
For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...
In the fifth installment of our series of interviews with presenters at the IIR Technology Driven Market Research event, I go head to head with renown...
New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to.
Lenny Murphy does some spring cleaning to clear out some of the great stuff that has been sitting on his mental shelf.
DIY technology platforms are creating cost, time, and data integration efficiencies and clients are flocking to them in droves.
by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...
An infographic from Tech King that underlines the point that market research simply cannot avoid embracing social media.
By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...
Alterian is a great example of a technology-driven firm from outside the MR industry that is rapidly emerging as a disruptive change agent.
By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...
by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...
Bill Weylock’s account of the presentations from the first day of The Market Research Event.
by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...
This is a little bit like a print firehose because the content was so rich and my fingers are so slow. The overall impression was, as in past Research...
The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...
Andrew Jeavons comments on recent articles and debates on web privacy.
Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...
So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...
Jeff Henning referenced the David Bowie song “Changes” in his recent post re-capping the AMAMRC, and nothing could have been more appropriate: Ch-ch-c...
Wow, what a week! The AMA MRC was jam packed with great presentations, speakers, exhibitors, and attendees. It’s amazing how social networking has im...
It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...
Here is another reason why marketers should think twice about their media basket: Turns out the new-and-improved channel for receiving household produ...
I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wra...
A collection of recent content on mobile market research from across the industry.
By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.
It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lo...
Social media and the rise of easy access to dissemination channels for Influencers really is having a profound impact on most every aspect of our live...
Lenny Murphy shares a collection of recent interesting blog posts from across the market research industry.
It’s time for the MR industry to create innovative tools to meet the data-driven insights needs of our clients. Otherwise, the trend of losing market ...
The Chinese, in particular, are not slow to make their feelings known – displaying a willingness to write negative reviews.
Articles on the world of polling; a charge of fraudulent data; and how smart companies are starting to use Twitter and other social media to solve pro...
“Serious gaming” is certainly a major opportunity to engage respondents in new forms of data collection.
Location based social networks are the current darling of social media. Foursquare is leading the way.
If we want to truly understand what motivates consumers, then we need to get into their heads and hearts
Peanut Labs continues to help direct the industry conversation on what the future looks like.
“Why We Buy”, “The Top 10 Social Media Complaints”, and “A Best Practices Approach To Social Media” are among the top 10 re-tweets on Twitter #MRX.
The good folks at Iconoculture focus on Millenials and information in a recent AdAge white paper. The key finding is that for the “wired generation”, ...