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Insights: social listening

Enhancing Students’ Higher Education Experience Using Social Listening

What are those kids up to nowadays? As it turns out, social listening offers a solution to universities looking to better understand the student body, address crises in a more sensitive manner, and better assess the competition.

Amanda Jeppson

Witch Hunting: 10 years of Trump’s Tweets

Twitter and the 45th president have become an inseparable duo. Research study into Trump's tweets show the connection between social media usage and campaign messaging, and the potential for Twitter to become a resource for MRX.

Andy Dexter & Andrew Jeavons

Social Analytics Traction… At Last

Social media analytics appears to finally be on the path of exponential growth forecast for it. A number of reasons account for why growth has been slower than initially expected, and why growth is picking up now.

Michalis Michael

What Is The Future of Brand Tracking?

Brand Tracking is evolving to rely more on observed social and behavioral data, and less on traditional survey data, with predicting the future the goal. This shift will accelerate as analytic capabilities grow and mindsets shift.

Larry Friedman, Ph.D.

Why ‘Getting it Right’ in Social and VoC Listening is a Human Right

Social media analytics often leaves important information on the table, to the detriment of brands, consumers and society as a whole. Human-supervised machine learning can dramatically improve prospects for all parties.

Rob Key

Let’s Chat. It’s Time for Organic Conversations.

Mining data from social platforms where conversations are limitless allows businesses to gain better consumer understandings of highly active, engaged, ongoing communities.

Patricia Houston