For the critics ready to dismiss in-store mobile use and digital store integrations with a few keyboard taps, perhaps given what’s at stake for brands and retailers, we might want to take a closer look at what “covens” like the MRMW are really preaching?
We need to get over the idea that using mobile devices are ubiquitous in the stores where most of our purchases take place. We need to get over the idea that people want to be bombarded with messages while they are in the store.
Based on our research, here are ten things you need to know about how your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.
