I heard through a mutual friend that Romi Mahajan was doing something I'd find interesting, and sure enough he is. I reached out to him and asked if he'd consider an interview about his new adventure and he graciously agreed.
From the Netflix debacle to the 2012 Presidential Race, over on his Innovation Muse-ings blog Malcolm De Leo has been showing just how far you can stretch the basic metrics of buzz, sentiment, and intensity to generate insight.
I have started hearing the term "C2B' around lately. C2B is the opposite of B2C, where the consumer is driving the business. If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.
Seth Grimes is the leading industry analyst covering text analytics. In this interview with Seth, he talks about the Sentiment Analysis Symposium and his views on where market research fits in the new Business Intelligence paradigm taking shape right now.
