Archive: sentiment analysis

Share of Search – Help or Hindrance to the CMO?

Gain & Retain®

Share of Search – Help or Hindrance to the CMO?

Is Share of Search (SoS) a reliable metric to measure brand success?

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Intensity Isn’t a “Nice to Have” Feature of X-Data, it’s a Critical Predictive Indicator

Research Methodologies

Intensity Isn’t a “Nice to Have” Feature of X-Data, it’s a Critical Predictive Indicator

Capturing intensity improves the accuracy of experience types by at least 60%.

Greg Haudek

Greg Haudek

Sr. Advisor, R&D, and Director of Operations and Product Marketing at Vizbii Technologies, Inc.

Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences

Data Quality, Privacy, and Ethics

Social Listening Data: Massive, Ever-Changing, and Vital for Understanding Audiences

Valuable data from social media is there for the taking but the sheer volume can be overwhelming.

Keri Vermaak

Keri Vermaak

Regional Engagement Director at Infotools

Sentiment Analysis and Its Application in Social Media

Sentiment Analysis and Its Application in Social Media

Harvesting qualitative feedback from social media sentiment analysis

Maria Thomas

Maria Thomas

Emoji Analysis: 5 Ways to Crack the Consumer Code

Emoji Analysis: 5 Ways to Crack the Consumer Code

Relevant consumer brand opinions are revealed through the use of emoji analysis.

Carrie Butler

Carrie Butler

Research Technology (ResTech)

Sentiment Analysis is Simple (a Trump’s Tweets Example)

Sentiment analysis allows you to quickly gauge the mood of the responses in your data.

Chris Facer

Chris Facer

Research Technology (ResTech)

Trump Ads Won the Election (and what marketers and advertisers can learn from it)

Trump ads directly motivated people on an emotional level, which in turn made them more memorable and inspired action.

Sharon Dexter

Sharon Dexter

Project / IT Manager at GreenBook

Research Technology (ResTech)

The 3 Generations of Social Listening & Analytics Tools

What differentiates the more than 1,000 social media monitoring tools that are currently available?

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

CEO Series

Consumer Insights Lead to Activation: Q&A with MotiveQuest’s Brook Miller

Seth Grimes interviews MotiveQuest CTO Brook Miller in the run-up to the next Sentiment Analysis Symposium conference in NYC.

Seth Grimes

Seth Grimes

A Blizzard Of Insights At The Sentiment Symposium

Last week’s Sentiment Analysis Symposium packed an astonishing amount of high quality content from top flight presenters into a single day.

Bill Weylock

Bill Weylock

CEO Series

Cool Is For Fools: An Interview With Romi Mahajan

An interview with Romi Mahajan, Chief Marketing Officer of sentiment analysis firm Metavana, on the future of research and his new book.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

DeepMR: Market Research Mines Social Sentiment

Can the use of free, open, expressive social-media and online postings, replace traditional methods such as surveys and focus groups?

Seth Grimes

Seth Grimes

Research Methodologies

From Sentiment Analysis to Enterprise Applications

If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook.

Seth Grimes

Seth Grimes

CEO Series

Interview With Romi Mahajan, CMO of Metavana

An interview with Romi Mahajan about his new adventure in social sentiment analysis with Metavana.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Is Social Media Data Predictive? A Comparison Of Polls & Sentiment Analysis

Malcolm De Leo has been doing a bang-up job lately of using social media analysis as a tool to understand current events.

Malcolm De

Malcolm De

Insights Industry News

C2B: How Social Media Is Flipping Who Has Control

If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.

Malcolm De

Malcolm De

CEO Series

The Science of Sentiment: An Interview with Seth Grimes

An interview with the leading industry analyst covering text analytics, Seth Grimes.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brand Strategy

Social Media – Ignoring the Possibilities

A question? How are you tracking your social media P&L? Do you even have one? Are you wondering what I am talking about? The answer is this: the socia...

Malcolm De

Malcolm De