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self directed media behaviors
#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.
David Brudenell
kelloggs
arfam8
multi screen
single source measurement
pc
aaron fetters
starcom
am8
self directed media behaviors
multiplatform measurement
cbs
arf audience measurement
addressable tv
helen katz
digital warming
liquid content
primary kpi
pre market quality
audience delivery
in market effectiveness
mass marketer
business leadership 2
change
emerging
marketing
market research respondent engagement
market research social media
market research innovation
marketing mix modeling
comscore
arbitron
smartphone
radio
big data
tablet
tv
cross platform measurement
#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?
David Brudenell
ruth krichelo
cross platform measurement
arf audience measurement
arfam8
multi screen
single source measurement
pc
gian fulgoni
am8
self directed media behaviors
multiplatform measurement
tv
social advertising
offline sales
attribution
privacy safe data collection
propensity score matching
mobile ownership
location data
device data
campaign lift
business leadership 2
change
emerging
marketing
market research respondent engagement
market research social media
market research innovation
voice of customer voc
facebook
marketing mix modeling
smartphone
radio
big data
sean bruich
david brudenell
mobile ads
tablet
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