As interview seven of the pre-MRMW interview series, I got to talk with Matt Dusig, who outlines why technology, transparency and agility are key for the future of market research and gives a sneak peek into what he'll be talking about in July.
Daniel Kahneman's book 'Thinking, Fast and Slow' points out that researchers have their own bias - the law of small numbers! Is this bias to blame for many modern day myths?
Google Consumer Surveys accomplishes what we've known we should be doing but had neither the resources nor motivation to pursue. Google has disintermediated all of us.
The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn't that they did it, but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud?
In a world where any methodology choice can introduce some bias to your data, it's imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
An undiscussed contributor to the panel quality problem is panel recruitment. There is a narrowing range of feasible recruiting sources, and the costs of online lead generation are rising. Laura Davies explores the recruiting challenges faced by online panels.
In 2009, Grey Matter Research ran a little internal test on a few panels we had used or were considering. The result was the report Dirty Little Secrets of Online Panels, which burned up Twitter feeds and LinkedIn comments. Well, we're at it again.
Rather than grow larger and larger panels with dozens of profiling questions repeated over and over, perhaps we should find new ways of identifying qualified participants. With some very basic filtering and analysis for targeting, I can reach response rates in excess of 30%.
Quality checks on Internet panelsa re like burglar-proofing your house when you go on vacation. I may not be able to ensure panel quality 100%, but there are plenty of steps I can take (and have taken) to make it a far higher likelihood that I’m getting good data.
