Archive: sample

Research Methodologies

If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...

Research Methodologies

MR that taps into a deep pool of populations reveals valuable insight.

Are Gen Xers, the “ignored generation”, justifiably brushed aside?

Online sample is finding its place by driving innovation in ResTech.

Insights Industry News

Did Peloton mitigate brand damage after a poor product placement?

Leveraging market research to design a highly specialized graduate academic program.

Research Methodologies

Respondent experience remains key to producing quality sample data.

Customer Experience (CX)

Market research, customer experience, and advertising, meet Gen Z.

Research Methodologies

The pandemic has impacted the online sample industry – find out how.

“Cold calls” from market researchers vs telemarketers.

It makes no sense to speak to people who don’t want to be spoken to.

Insights Industry News

Americans are cautiously optimistic about saying farewell to COVID-19.

Research Methodologies

DIY sample buying may look easy, but looks can be deceiving.

Brand Strategy

Uncover deep consumer insights and move quickly into market research.

Insights Industry News

When selecting the right panel partner in a world of transformation, research companies are placing major emphasis on programmatic capabilities and re...

Research Methodologies

Mobile sample was the most significant innovation in the online sample industry 10 years ago.

Insights Industry News

Three keys to simplifying the process and making your virtual research experience better.

How the online sample industry can collectively move forward in the wake of drastic change.

Research Technology (ResTech)

The three-building blocks you need to master to build a reliable, representative online sample platform.

International Market Research

The importance of understanding culture to the future of MRX.

The Respondent Experience

If the over 65 year olds represent 20% of your population, get a sample of that size and then break it down just as you do those younger.

Learn how to utilize the power of tracker studies.

Changes in sample have been split up into two separate categories: democratization, and consolidation of panel companies.

Research Methodologies

The sample industry faces a number of challenges and must implement a number of changes to improve the quality of samples.

Research Technology (ResTech)

Sample automation is a great potential tool for improving survey processes but is underutilized

Ensuring & maintaining data quality is a constant process required for actionable & accurate results

Lightspeed conducted an extensive global panel for U.S. News & World Report’s Best Countries rankings.

Research Methodologies

Learn the ins and outs of programmatic sampling from APIs to automation and data mapping.

CEO Series

Learn the fundamentals of sampling with this interview of Stas Kolenikov by Kevin Gray.

CEO Series

A “Where are they now?” retrospective on those that made up sampling behemoth Greenfield Online.

Research Methodologies

This article outlines the four key building blocks for creating a great panel loyalty program strategy.

CEO Series

The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.

CEO Series

An interview with Lucid CEO Patrick Comer on their funding, next steps, and the role of automation and analytics in the future of insights.

There have been many advancements in the evolutionary process of online survey technology and online sampling.

Research Methodologies

A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.

Research Methodologies

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Insights Industry News

Bias impacts ALL of us, not just voters and consumers, but also pollsters, researchers, and decision makers.

Research Methodologies

The recent US election landed a crushing blow to the research industry’s credibility. So what’s to be done?

Research Methodologies

Monte Carlo studies have made R&D for statistics and machine learning much easier and faster.

Healthcare, Medical, and Pharma Market Research

I’ve been thinking a lot lately about automation and how it can and should be applied to healthcare-related market research.

The latest GRIT Report is here! This edition uses data collected in Q1 & Q2 of 2016.

CEO Series

Panels and sampling are experiencing rapid change and innovation. Here, we share the insights of Chris Fanning, President and CEO of SSI.

Insights Industry News

There’s been a trend in marketing over the last decade or two, to move from “push” activities and orientation to “pull” activities.

Research Methodologies

12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.

Research Methodologies

When done right, data quality is an end-to-end monitoring and vigilance process, with initiatives and metrics all along the 5 Rs of sample.

Research Methodologies

Sample quality from online panels is an issue everyone knows about but no one wants to address.

Research Methodologies

Frank Kelly explains how the quality of your research relies on the source of your respondents.

Research Methodologies

Growth in push-suppliers in the MR industry has been exponential and will continue to grow into a real force in the sample supply chain.

Research Methodologies

The only way panel companies can ensure future relevance is by thinking and investing like brands.

Five trends in online sampling, and where they are headed in the future.

Ron Sellers questions the opinion that research quality is the worst it has ever been. It is an ongoing battle, not a recent development.

Research Methodologies

Mixing data collection modes is bad research and no amount of convenience or expediency will change that.

Google announced the next steps for their Google Consumer Surveys platform, with clear intent to own as much market share as possible.

Research Technology (ResTech)

Scott Keeter of Pew Research Center talked about Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston.

Research Technology (ResTech)

Google Consumer Surveys makes consumer researcher accessible to all through its fast, cheap, easy-to-use service.

Research Methodologies

Fieldwork to many researchers is frequently the least exciting part of a project, but it is a critical part of your success as a researcher.

CEO Series

An interview with Matt Dusig of uSamp ahead of Market Research in the Mobile World.

Insights Industry News

Is the law of small numbers – a bias that makes people favor certainty over doubt – to blame for many modern day myths?

Research Technology (ResTech)

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue.

Brand Strategy

The announcement that Google had launched a formal market research offering sent shock waves through the industry today.

Research Methodologies

It’s imperative to understand what type of skew your selected methodology may be bringing to the data.

Research Methodologies

One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels.

Research Methodologies

Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.

Research Methodologies

Rather than grow larger panels with dozens of profiling questions, perhaps we should find new ways of identifying qualified participants.

Research Methodologies

Ron Sellers shares some steps you can take to increase your likelihood of getting quality data from online panels.

CEO Series

Have we faced up to questions about representivity? Indeed! This is a great dialogue between several industry thought leaders.