[Insights That Work - Case Study] Research Now SSI validated IKEA's new advertising campaign by providing brand recall and purchase intent measurement through first-party panel data.
It is critical for stores to understand what time means to shoppers, and how different needs impact the way people use their shopping time.
Seven ways that retailers as publishers and ad networks are changing marketing.
The most successful retail companies use data science and predictive analytics to improve efficiency, improve marketing campaigns, and gain customer insights that give them a competitive advantage.
In a study, Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Visualization of social networks is now coming online to make sense of Big Data and convey the results of analyses through emerging, open-source programs.
Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this powerful consumer force.
Everything from shopping lists to coupons/deals and checkout can be managed through the Fetch Rewards platform. And that means they are effectively a single-source solution at the consumer level for shopper data.
We need to get over the idea that using mobile devices are ubiquitous in the stores where most of our purchases take place. We need to get over the idea that people want to be bombarded with messages while they are in the store.