Seven ways that retailers as publishers and ad networks are changing marketing.
The most successful retail companies use data science and predictive analytics to improve efficiency, improve marketing campaigns, and gain customer insights that give them a competitive advantage.
In a study, Hotspex discovered that online testing is as effective as laser eye-tracking and, in the process, they uncovered a disruptive truth.
Visualization of social networks is now coming online to make sense of Big Data and convey the results of analyses through emerging, open-source programs.
Incorporating the voices of moms into relevant product development may help brands resonate more successfully with this powerful consumer force.
Everything from shopping lists to coupons/deals and checkout can be managed through the Fetch Rewards platform. And that means they are effectively a single-source solution at the consumer level for shopper data.
We need to get over the idea that using mobile devices are ubiquitous in the stores where most of our purchases take place. We need to get over the idea that people want to be bombarded with messages while they are in the store.
When the retail bakery chain Crumbs declared bankruptcy and closed last month it made national news. There are valuable lessons for all business leaders in this story.
To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors on the holiday, we conducted research and found some surprising results.