Archive: respondent engagement

It’s More Than a Feeling: the Power of Music in Qual Research

Qualitative Research

It’s More Than a Feeling: the Power of Music in Qual Research

Uncover the captivating allure of music as a key instrument in qualitative research, harnessing its power to access depths of emotion.

Katie Gillespie

Katie Gillespie

Head of Research at Sympler

The Hero’s Journey: Celebrating Friction in Consumer Research

Research Methodologies

The Hero’s Journey: Celebrating Friction in Consumer Research

Technology aims to eliminate friction and create easy engagement. Should we consider embracing friction and recognizing its value in qualitative resea...

Katie Gillespie

Katie Gillespie

Head of Research at Sympler

Who Are You Asking? New Thinking in Online Research

Research Methodologies

Who Are You Asking? New Thinking in Online Research

So much of our work has shifted online, leading to a heightened awareness of our industry’s need for humanization. It has become clear to most that th...

Rafał Sobczak

Rafał Sobczak

CEO at SoftArchitect

Data Degradation Factoring as It Relates to Respondent Engagement
Greg Matheson
Data Degradation Factoring as It Relates to Respondent Engagement

Quest Mindshare

Data Degradation Factoring as It Relates to Respondent Engagement

One of the bigger issues that we, as a supplier, have been focused on over the past 18 months is respondent engagement. For any of you that have participated in…

By Greg Matheson

Managing Partner at Quest Mindshare

Is Money the Best Reward for B2B Respondents?

Business-to-Business (B2B) Market Research

Is Money the Best Reward for B2B Respondents?

Incentivize B2B survey respondents without sacrificing data quality.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Interview with Nacho Racca

CEO Series

Interview with Nacho Racca

Interview with Nacho Racca and Lenny Murphy from the IIeX LatAm event.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout

DIY Research

5 Ways To Optimize Your DIY Surveys To Reduce Respondent Dropout

Optimize DIY surveys to make them more effective and strengthen data.

Steve Wigmore

Steve Wigmore

Director of Agile Solutions, Profiles Division at Kantar

Supply, Demand and Sustainability in Market Research

Focus Groups

Supply, Demand and Sustainability in Market Research

The insights industry is facing a global supply shortage.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

Intensity Isn’t a “Nice to Have” Feature of X-Data, it’s a Critical Predictive Indicator

Research Methodologies

Intensity Isn’t a “Nice to Have” Feature of X-Data, it’s a Critical Predictive Indicator

Capturing intensity improves the accuracy of experience types by at least 60%.

Greg Haudek

Greg Haudek

Sr. Advisor, R&D, and Director of Operations and Product Marketing at Vizbii Technologies, Inc.

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Generalizing: The Bane of Insights

Generalizing: The Bane of Insights

I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field o...

Ron Sellers

Ron Sellers

Wireframing 101 for Market Researchers

Research Methodologies

Wireframing 101 for Market Researchers

7 tips to build a reliable wireframe for online platforms.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Communities: There’s An App For That!

Research Technology (ResTech)

Communities: There’s An App For That!

Unleash the true power of your community using apps.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

Using the Power of the Crowd to Combat Loneliness and Isolation

Using the Power of the Crowd to Combat Loneliness and Isolation

Using in-depth, real-time community conversations for targeted insights.

Andrew Konya

Andrew Konya

CEO at Remesh

Quick! You’ve Got Her Attention!

Quick! You’ve Got Her Attention!

Win your consumer’s attention by creating a rewarding experience for respondents.

Ed Staples

Ed Staples

Senior Director of Business Development at ProdegeMR

How to Design Research Game Concepts

Research Methodologies

How to Design Research Game Concepts

Gamifying research offers a look into players’ implicit and system 1 thinking

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

Research Methodologies

The Methodology That Is Overcoming Some of Market Research’s Biggest Obstacles

A new sampling method is discussed for mobile surveys which promises better representativity than current approaches

John Papadakis,

John Papadakis,

at Pollfish, Microsoft Research, PredictWise

Maximizing Mobile Study Effectiveness

Maximizing Mobile Study Effectiveness

Capturing mobile respondents’ attention with concise questionnaires

Nathan Wimble

Nathan Wimble

Driving Innovation with Empathy

Driving Innovation with Empathy

Exceptional respondent experience begins with human empathy

Lev Mazin

Lev Mazin

CEO at AYTM

The Wall by Schlesinger Enhances Qualitative Engagement of Physicians

The Wall by Schlesinger Enhances Qualitative Engagement of Physicians

Finding quick & actionable insights through a compelling respondent experience

Sue Maldonado

Sue Maldonado

Research on Recruitment 2018

CEO Series

Research on Recruitment 2018

Best-practices to address the issue of accessing quality and representative sample.

Hugh Carling

Hugh Carling

Co-Founder at Liveminds

Better Together

Research Methodologies

Better Together

A creative approach to increase respondent engagement

Rhiannon Price

Rhiannon Price

Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences

Insights Industry News

Every Researcher Should be a UX Expert: 6 Tips for Re-thinking Digital Research Experiences

Adoption of user experience & accessibility for higher engagement.

Betty Adamou

Betty Adamou

CEO & Founder at Research Through Gaming

5 Changes We Can Expect for the Future of Respondent Engagement

5 Changes We Can Expect for the Future of Respondent Engagement

Learn about Virtual Incentives, Koski Research, Ask Your Target Market (AYTM) and GreenBook’s survey on respondent engagement and rewards.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Research Technology (ResTech)

12 Crucial Tips to Designing Smartphone Qualitative that Gets Great Insight

Learn 12 crucial tips to designing successful and engaging smartphone-based qualitative projects.

Ross McLean

Ross McLean

Improve Your Questionnaires with Visual Design

Insights Industry News

Improve Your Questionnaires with Visual Design

Improve your questionnaires with visual design for higher respondent engagement.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Conducting Latam Online Research? Read This First

Research Methodologies

Conducting Latam Online Research? Read This First

Find out how to conduct successful research in Latin America with this guide to navigating the region.

Andreina De

Andreina De

Machine Learning Bolsters Market Research

Research Technology (ResTech)

Machine Learning Bolsters Market Research

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Frank Smadja,

Frank Smadja,

Reaching for the Stars While Standing on a Garbage Pile

Insights Industry News

Reaching for the Stars While Standing on a Garbage Pile

Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.

Ron Sellers

Ron Sellers

Research Methodologies

The High Cost of Cheap Sample

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Rob Berger

Rob Berger

Research Technology (ResTech)

Online Surveys Are Not Enough Part 2: Get Surveys Noticed in the Offline World

Today’s online-overdosed reality may require us to complement online surveys with a step away from the web and back into the real world.

Tim Gorham

Tim Gorham

The Engagement Crisis: There is Light at the End of the Tunnel

Insights Industry News

The Engagement Crisis: There is Light at the End of the Tunnel

The lack of engagement from consumers/respondents in market research has generated a growing crisis in the industry.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers

Addressing the ever-decreasing pool of willing research participants and drops in response rates

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Research Methodologies

Online Surveys Are Not Enough

Because of the simplicity and efficiency of online surveys, the market is quickly becoming oversaturated. So are online surveys doomed?

Tim Gorham

Tim Gorham

CEO Series

What Is Microsoft Up To With Their New Video Testing Offering?

Video Pulse allows professionals of any kind to collect feedback on top of a recorded video flexibly, at scale, and on demand.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community

The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.

Jonathan Price

Jonathan Price

Insights Industry News

Survey Respondents: The Polar Ice Caps of Market Research

In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.

Lisa Wilding-Brown

Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Research Methodologies

The Modern Research Respondent: Holding Their Attention with Dynamic Questions

Dynamic questions can improve the survey experience. Here are some common sense ways to avoid pitfalls when using dynamic questions.

Aaron Jue

Aaron Jue

Development Director at Electronic Frontier Foundation

Research Methodologies

Using Creative Incentives to Increase Panel Engagement

Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.

Jonathan Price

Jonathan Price

Insights Industry News

Shocking Incompetence by a Major Brand

How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?

Ron Sellers

Ron Sellers

Insights Industry News

Keeping up with the Millennials

Millennials have affected the workforce with their unique generational desires, and are also impacting qualitative marketing research.

Kea Wheeler

Kea Wheeler

Senior Project Director at Morpace Inc

Insights Industry News

Desperately Seeking Human

Why we need to find the human soul within a brand.

Michelle Turner

Michelle Turner

CEO Series

How Fetch Rewards Is Going To Disrupt Shopper Insights Forever

Fetch has built a model to empower consumers in the store to make the experience easier.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Buck the Trend of Market Research Mobile Rewards

Looking past the latest fad in incentive programs to the tried-and-true retention solution.

Greg Cicatelli

Greg Cicatelli

Senior Vice President & Head of US Sales at RedBrick Financial Group

Research Technology (ResTech)

Measuring Cognitive Stress & Usability of Surveys

QuestionPro has tried and tested a new model for identifying and measuring cognitive stress in surveys using crowdsourced usability testers.

Vivek Bhaskaran

Vivek Bhaskaran

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Mobile Marketing Master: 3 Principles to Follow into 2015

Research Technology (ResTech)

Mobile Marketing Master: 3 Principles to Follow into 2015

Three principles for online marketers to follow when it comes to maintaining their online presence in 2015.

Megan Ritter

Megan Ritter

Research Methodologies

Purist, Meet Real World

When it comes to developing a purely representative sample, telephone research is still far better than online research.

Ron Sellers

Ron Sellers

Insights Industry News

Is Your Focus Strategic or Tactical? Why Not Both?

It is important to consider both the strategic and the tactical to get a complete picture of your research.

Ellen Woods

Ellen Woods

Wave 4 Of The Insight Innovation Competition Is Live!

Consumer Behavior

Wave 4 Of The Insight Innovation Competition Is Live!

Have an idea that helps brands better understand consumers? Want to support the creation of the solutions of the future? This is your chance to make a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Smartphones Won’t Be Mainstream In Emerging Markets Until….. Now!

Mobile research will become the methodology of choice for much of our work in emerging markets.

Ben Leet

Ben Leet

General Manager UK at YouGov

The GRIT Consumer Participation in Research (CPR) Report Is Here!

The GRIT CPR report is our effort to answer the who, what, when, where, and why of global consumer participation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Come See The More Expensive Side of Sears

Dr. Robert K. Passikoff examines Sears’ latest brand strategy to position itself as a luxury marketplace, and what brands can learn from it.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc

Research Technology (ResTech)

#IIeX: Frugal by Necessity or by Choice

At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia, Jasmeet Sethi, a regional manager of consumer insights for Ericsson, asks “Have ...

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Consumer Behavior

#ARFAM8 : Kellogg’s Targets Weight Conscious Women HH With Addressable TV Campaign.

How Kellogg’s approach media effectiveness through the consistent evaluation of Primary KPIs.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Consumer Behavior

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Going Beyond Currency – A New Approach to Advertising Testing

The presentation by Forbes Consulting Group focused on the new and emerging emotional measurement space

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Customer Experience (CX)

#ARFAM8 : Marketing ROI – The $200bn Opportunity

Jonathan Gordon from McKinsey & Company offered his reflections on where marketing is and the continual search for it’s ROI.

David Brudenell

David Brudenell

Managing Director at Eclipx Group

#ARFAM8 : Impact of Multi-Screen Strategy Across the Purchase Funnel

Starting the opening session for the ARF Measurement conference this morning, Eric Cavanaugh and Dave Kaplan presented a powerful story of how Toyota ...

David Brudenell

David Brudenell

Managing Director at Eclipx Group

Research Technology (ResTech)

Gamification: An Engagement Technique That’s Making Waves

Engaging users is about understanding and encouraging behaviors you want to reinforce. Here are examples using gamification to engage users.

Rachel Dreyfus

Rachel Dreyfus

Interviewing The New ARF President: Changing Media Habits & Rules For Brand Building

On June 10th and 11th, The ARF will hold its Audience Measurement conference in NYC. To fully grasp the Sea Change that we are facing and why this eve...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Research Methodologies

Does Quantification In Market Research Lead To Disengagement?

Edward Appleton on the potential implications of behavioral economics for quantitative research.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Research Methodologies

The Key To Consumer-centric Marketing

The benefits of true engagement and consumer-centric marketing, and ways to get started with two-way engagement.

Bethany Wilczynski

Bethany Wilczynski

Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Insights Industry News

10 Things I Hate About You, by Market Research. R. E. Spondent

We wonder why participation rates in research are plummeting? Here are 10 reasons to consider.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Sliders: Good for White Castle, Bad for Research

Using sliders in online surveys may increase engagement, but also introduce bias.

Ron Sellers

Ron Sellers

CEO Series

We’re Going To Vegas, Baby! What Will CES Tell Us About The Future Of Insights?

What can MR learn from The International Consumer Electronic Show? Ari Popper is going to find out.

Ari Popper

Ari Popper

Man vs. MR’s Goldmine, Mobile: The Medium Is The Message

I recently attended the Esomar 3D conference in Amsterdam and, unsurprisingly, much of the content focused on emerging technologies and techniques. I ...

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Methodologies

Why Consumer Is King: Moving With Our Mobile Market

I wonder why we continue to question whether our industry should adopt mobile research as a core methodology?

Ben Leet

Ben Leet

General Manager UK at YouGov

#MRMW Preview: Why Location is the Killer Feature of Mobile Research

That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here a...

Thaddeus Fulford-Jones

Thaddeus Fulford-Jones

Gamification in Market Research – Is Respondent Engagement More Important than Bias?

Research Methodologies

Gamification in Market Research – Is Respondent Engagement More Important than Bias?

Does Gamification actually move the perceptual goalposts with its brain-engaging techniques?

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Insights Industry News

Market Researchers Need to Focus on Client Needs

We as researchers don’t get to define quality for our clients. We need to view things from a client perspective.

TRC Market

TRC Market

ADVENTURES IN WONDERLAND

What can a researcher learn at a tech conference? BrainJuicer’s Tom Ewing goes to Next Berlin 2012 to find out.

Tom Ewing

Tom Ewing

MRMW Day 2 Synopses by Dana Stanley & Illustrations by Betty Adamou

Another session by session summary of MRMW Europe by Dana Stanley. If you couldn’t be there, this is almost the next best thing!

Dana Stanley

Dana Stanley

Chief Revenue Officer at Greenbook

Market Research in the Mobile World

Welcome to the blog of Merlien and Greenbook’s conference Market Research in the Mobile World here in Amsterdam.

Research World

Research World

5 Ways to Fight the Market Research Industry’s “Global Warming” Problem

Greg Heist offers five things you can start doing today to avert market research’s “global warming” problem: consumer engagement.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Games: Playtime’s Over

Orlando Wood, MD of BrainJuicer Labs, looks at how practitioners are starting to use games in market research, and gives a preview of his session on G...

Orlando Wood

Orlando Wood

Research Methodologies

Access Panel Recruitment: The Real Dirty Secret?

One contributor to the panel quality problem is panel recruitment. Laura Davies looks at the recruiting challenges faced by online panels.

Laura Davies

Laura Davies

Director of Strategy at Blackwater Technologies

The First GreenBook/Research Access Webinar: Turning Big Data from a Headache to a Competitive Advantage

Dana Stanley of Research Access has written a brief on this inaugural webinar and I’ve reposted it below. The topic is “Turning Big Data from a Headac...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Will Social Media Kill MR?

Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR...

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Methodologies

More Dirty Little Secrets of Online Panel Research

Grey Matter Research returns with a follow-up to their 2009 study on online access panel quality.

Ron Sellers

Ron Sellers

Insights Industry News

The Future of Online Research: Engaging and Activating Stakeholders

MR is in a state of ‘limbo’. If we do not act and change the way we run our profession, we will be held up and not much progress can be made

Niels Schillewaert

Niels Schillewaert

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

CEO Series

Physician, Heal Thyself! A Lesson In Taking Our Own Medicine

I think it’s important to publicly acknowledge when I screw up. And I just did, with my own pet project: GRIT. Here is how the most recent iteration o...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Objects in Mirror Are Closer Than They Appear

“The survey” and “some groups” are going the way of the dodo bird, to be replaced by new market research techniques.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Insights Industry News

C2B: How Social Media Is Flipping Who Has Control

If companies do no take the time to understand the sentiment and insights embedded in THE CROWD they can be affected by it.

Malcolm De

Malcolm De

International Market Research

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012!

Announcing the Market Research in the Mobile World Conferences in Europe, the U.S., and Asia Pac in 2012! Starting with the European Conference in Ap...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

News Flash: Researchers Are in Business, Not Just the Esoteric Pursuit of Data

Those that produce things that clients truly value will dominate the future of market research (or whatever the industry morphs into).

TRC Market

TRC Market

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Competitive Intelligence

What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – September 19, 2011

Jeffrey Henning details the 10 most retweeted links shared using #mrx over the last week.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

CEO Series

If Gamification is Great, Why Aren’t Game Companies Gamifying their Research?

Creating compelling game experiences (and by corollary, creating compelling gamified research) requires more than just the mechanics of a game. After ...

Jason Anderson

Jason Anderson

Owner at Datagame

Jeffrey Henning’s Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Jeffrey Henning’s Top 10 #MRX Stories: Blog of the Year, ARF 2012 & Survey Medic

Of the 1301 unique links shared on #MRX in the past two weeks, here are the 10 most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Focus Groups

Why Data Privacy Regulations Will Never Take Hold

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Want To See The Presentations From Market Research In The Mobile World? Here’s How!

As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available! Here is how to access ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Counterpoint: Mobile Is Much More Than Hype

The Survey Geek recently posted a highly sarcastic (and highly entertaining) blog entitled How to write a mobile research pitch piece. It labels mobil...

Leslie Townsend

Leslie Townsend

Chief Executive Officer at Cannabiz Consumer Group

Research Technology (ResTech)

Free Is Good: Survey Analytics Offers A 3 Month Free Trial of Their Mobile Platform

I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months ...

Prashant Hari

Prashant Hari

Debriefing on Market Research in the Mobile World

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earli...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A New Model for Respondent Engagement

Research Methodologies

A New Model for Respondent Engagement

Examining our relationship with those that we rely on to share their opinions and experiences with us: the respondents.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Mark Your Calendars For The Great Debate – Mobile Research: Great Hope Or False Dawn?

Is mobile research going to come to the fore and revolutionize how we conduct data collection and consumer engagement?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Don’t Let Mobile Research Leave You Behind!

Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Mobilizing Market Research: Benefits & Current Uses (Part 3 of 9)

The benefits of mobile research include further engaging participants, as well as providing them with increased convenience.

Carrie Robbins

Carrie Robbins

Account Manager at LRWTonic

A Jersey Researcher in the Crowdsourcing Court

Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

The Disinhibition Effect

It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk...

Kerry Hecht

Kerry Hecht

Insights Industry News

Why Are We Hiring Cheerleaders When We Need Quarterbacks?

I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response...

Ron Sellers

Ron Sellers

Market Research In The Mobile World: The MUST ATTEND Event Of The Summer!

Late last year I was asked to help put on a unique event here in the United States: the 2nd International Conference on Market Research in the Mobile ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

The Future of Research Through Gaming

Research Technology (ResTech)

The Future of Research Through Gaming

The concept of “Research Through Gaming” (or RTG) is a popular one. There are skeptics, but it holds great promise.

Betty Adamou

Betty Adamou

CEO & Founder at Research Through Gaming

Research Technology (ResTech)

Frankie Johnson Takes a Bumpy Ride With Me

Recently she has been working with the AMA on a qualitative study concerning the future of market research, and I had the honor and privilege of being...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 2 : Top 5 Mobile Research Future Trends

If you believe that we can enhance market research by expanding its reach and harness the power of the mobile you should find value in these “Top 5 Ma...

Navin Williams

Navin Williams

Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR

The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

ESOMAR Paper “Smart MR Using Dumb Phones” – Part 1 : Setting the Mobile Plot

I was at Melbourne for a week to attend the ESOMAR Asia Pacific 2011 conference. The conference theme was “Increasing Value Through Simplicity”. Somet...

Navin Williams

Navin Williams

Research Technology (ResTech)

Lead up to the IIR TDMR: Interview with Greg Heist of Gongos Research

For our latest interview with presenters at the upcoming IIR Technology Driven Market Research event the IIR and GreenBook bring you an interview with...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Don’t Blame The Focus Group For Leaders’ Shortcomings

Instead of firing the focus group, we need to raise the bar on the researchers. You raise the bar by insisting on a professional.

Susan Abbott

Susan Abbott

Research Technology (ResTech)

Can Qualitative Research Be As Smart As Your Phone?

The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story th...

John Williamson

John Williamson

Managing Partner at Casada USA

CEO Series

Lead-up to the IIR Technology Driven Market Research Event: Interview with John Dick, CEO of CivicScience

Interview with John Dick of CivicScience about the TDMR, innovation, macrosampling, micropolling, online privacy, and research transformation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Has Market Research Waited Too Long (To Evolve)?

New players are leveraging technologies and evolving cultural trends in ways that few market research firms can adapt to.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Looking Ahead: What’s Out

Way back when (all the way back to about two months ago), we did a series of posts looking back at the past year in market research, and more importan...

Research Access

Research Access

CEO Series

Lead Up To The IIR TDMR: Interview With Kevin Lonnie Of KL Communications

Kevin Lonnie, President of KL Communications, discusses crowdsourcing, respondent enagement, and the future of market research.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Check-ins And Badges…Where We’re At And Where We’re Going

By Prashant Hari One of the main reasons I initially started my blog site Social Wizz was to blog about my and experiences in Social Media. It’s now e...

Prashant Hari

Prashant Hari

Online Conversations – Sense or Nonsense? What Do We Need To Know To Get It Right?

by Di Tunney & Rachel Francis for Merlien Institute Gathering customer insights from social media communities is rapidly becoming a viable alternative...

Merlien Institute

Merlien Institute

Screening & Incentivizing for Crowdsourcing Ideation? “No” & “No”!

By Kevin Lonnie, CEO of KL Communications “The most imaginative influences often come from the most unlikely sources.” The above is a quote from a rec...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Technology (ResTech)

Market Research and the Innovation space?

Where does Market Research stand in the midst of all this innovaation and is Market Research truly innovating?

Prashant Hari

Prashant Hari

Insights Industry News

Market Research Is Dead, Long Live Market Research

Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.

TRC Market

TRC Market

Sentient’s 2011 Marketing Trends And Economic Predictions

By Aaron Reid PhD in Advanced Research Methods Sentient Decision Science has predicted the 2011 trends that will continue to transform the research in...

Sentient Insight

Sentient Insight

Research Technology (ResTech)

Danger Will Robinson!

Alterian is a great example of a technology-driven firm from outside the MR industry that is rapidly emerging as a disruptive change agent.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

TMRE 2010: Morning of Metrics (With Feeling!)

By Bill Weylock, Action Insights The morning presentations were just terrific, as I’m sure you’ve seen in tweets over the past few hours. I had to mis...

Bill Weylock

Bill Weylock

Ubercool (TMRE Part 8)

by Robert Moran, Strategy One Last night’s keynote address was given by Michael Tchong of Ubercool, Inc. As one might expect, the speech was heavily f...

Robert Moran

Robert Moran

Research Technology (ResTech)

MROC Tip (TMRE post #5) & “Insight” (TMRE part #6)

by Robert Moran, Strategy OneTMRE Post #5: Dawn Lacallade at ComBlu gives those venturing into the insights community (MROC) space a helpful tip. Inst...

Robert Moran

Robert Moran

Crowdsourcing…Counterintuitive?

The ‘60’s expression “Power to the People” might serve as the heart and inspiration of Crowdsourcing. Yet it is as disruptive and frightening to middl...

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Privacy Fondly Remembered

Meandering around my hard drive the other day, I ran across a position paper issued by the Research Industry Coalition in 1993, “Safeguarding Responde...

Bill Weylock

Bill Weylock

Insights Industry News

Would You Be Loyal to You?

Jim Sullivan of COLLOQUY on loyalty and the practice of “dwelling” for profitable, lasting change management.

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Connecting The Dots…

So much of the work we do in market research is connecting dots. We take data points (our dots) and develop a coherent picture by tying them together ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Are You A Linchpin?

If you are a fan of Seth Godin, you will definitely like his latest book, Linchpin.  The premise of the book is that we live and work in a hyper…

Cambiar null

Cambiar

Guest blogger at Cambiar

Research Technology (ResTech)

Sample, Social Media & Emerging Techniques, Oh My!

It’s been one of those weeks when a lot has been happening, both in my little corner of the research world and in the broader industry. All of the act...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

A Vision Of The Future of Market Research

Lenny Murphy notes some recent writings on the future of market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Checking In On Location-based Services

I swear we’re not turning into a mobile MR blog! The response to our series of posts on mobile market research has been so high that we decided to wra...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Another Unsuccessful Survey Invite…

Survey invites, much like online surveys, should be short, simple, and clear.

Sean Case

Sean Case

Research Technology (ResTech)

A Big Glass Of Good Stuff From BrainJuicer & Others on Mobile Market Research

A collection of recent content on mobile market research from across the industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Scaling the Wall: New Marketing Opportunities in Social Media

By understanding social media use at home, work, and around the clock, we can get around data privacy concerns and post new opportunities.

COLLOQUY null

COLLOQUY

Guest blogger at COLLOQUY

Research Technology (ResTech)

Is Mobile The “5th Methodology”? The Market Speaks…

It’s must be Mobile Friday! On the heels of the post by Navin Williams earlier today, here is more on the topic of mobile research. We’ve written a lo...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Mobile Screens – Size Does Matter?

The current screen sizes are good enough for users to read comfortably and use effectively as an interactive medium for market research.

Navin Williams

Navin Williams

Time To Pop The Bubble

Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good F...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

The Model Respondent Comes with the Model Provider

As providers, it is our responsibility to provide quality participants and enable clients to accurately identify good and bad respondents.

Sean Case

Sean Case

Research Methodologies

Unconquered Mobile Market Research

As mobile interfaces improve, the applicability of mobile in market research will only grow.

Navin Williams

Navin Williams