[Big Ideas Series] Market researchers need to to supplement emerging technical skills with a wider appreciation of the whole process of information handling for successful product innovation.
Excluding researchers from research looks more and more like an antiquated custom that doesn’t do anything positive for the industry and could in fact be doing damage. It’s time for a re-think.
Challenge yourself as business leaders and research professionals to do something differently over the next 100 days; to change something, however small, to grow.
As researchers, we need to guard against the lure of the obvious answer that often obscures the obvious truth.