GreenBook

Machine Learning in Market Research

Machine learning is a buzzword in the industry. Brooke Patton explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.

Brooke Patton

Silos: Good for Grain, Bad for Market Research

Silos in market research detract from making actionable, big picture recommendations. This can be overcome by combining different parts of the data puzzle from the beginning to make them work together.

Keri Vermaak

An Insight Professional’s Biggest Pain Is…?…Creating No Change!

In the Insight professional's world, the most pain seems to be located in the challenge of getting organizations to change based on their work. This pain could be eased with better understanding and clarity of research goals amongst research suppliers and clients.

Martin Silcock

This Is A Test. This Is Only A Test.

Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.

Steve Needel, PhD

The Scientific Method: How Does it Relate to Insights and Market Research?

Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations.

Ray Poynter

Putting the Human Touch Back in Market Research

Increased automation does not have to come at the expense of humanness. The two can co-exist. If anything, automation is the tool that allows us to increase our capacity to have human interactions.

Jim Longo

Agile Market Research 2.0: The Quick Consumer Read

There is an undeniable movement of clients wanting methods, tools and services that are more agile in nature. However, there is often a big disconnect between what clients are asking for in an agile solution and what suppliers are providing.

Matt Warta

Quit Using Quant As A Crutch

General Mills proves that continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns.

Matt Warta

Real-time Marketing & The Rise Of Agile Market Research

Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.

Adriana Rocha

The Black Hole of Research: Dull but Critical

Are you paying enough attention to the boring part of the research that can destroy your project?

Ron Sellers

Insights: research process