Machine learning is a buzzword in the industry. Brooke Patton explores how its adoption can help market researchers reduce timing and costs, and some of its challenges.
Silos in market research detract from making actionable, big picture recommendations. This can be overcome by combining different parts of the data puzzle from the beginning to make them work together.
In the Insight professional's world, the most pain seems to be located in the challenge of getting organizations to change based on their work. This pain could be eased with better understanding and clarity of research goals amongst research suppliers and clients.
Experimentation is an often underutilized tool in research that should be used more often to test ideas to see if they truly work.
Ray Poynter discusses the scientific method and how it can be applied to the process of finding insights in commercial organizations.
Increased automation does not have to come at the expense of humanness. The two can co-exist. If anything, automation is the tool that allows us to increase our capacity to have human interactions.
There is an undeniable movement of clients wanting methods, tools and services that are more agile in nature. However, there is often a big disconnect between what clients are asking for in an agile solution and what suppliers are providing.
General Mills proves that continuous consumer touch points lead to more intimacy and better outcomes when it comes to new products and marketing campaigns.
Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values.
Are you paying enough attention to the boring part of the research that can destroy your project?
