Archive: research clients

Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies

Mastering Insights Communications

Maximizing Case Studies for Insights Success: A Step-by-Step Guide to Creating Effective Case Studies

Case studies and client stories are crucial components of any insight company’s marketing. They demonstrate your value and expertise, satisfy client c...

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Why Keeping Technology Human Matters Now More Than Ever

Why Keeping Technology Human Matters Now More Than Ever

Technological advances shouldn’t be at the expense of the human.

Annie McDannald

Annie McDannald

Global Manager at Civicom Marketing Research Services

How to Talk to Me: What Clients Really Think of Your Marketing

Mastering Insights Communications

How to Talk to Me: What Clients Really Think of Your Marketing

A discussion of what clients are looking for in agency partners.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Achieving Success in Insights – Ford Motor Company

Achieving Success in Insights – Ford Motor Company

As we all know, some insight organizations have more impact on their clients and companies than others.  This podcast focuses on those organizations t...

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

Achieving Success in Insights – Organon (Merck)

Healthcare, Medical, and Pharma Market Research

Achieving Success in Insights – Organon (Merck)

Lisa Courtade’s definition of success for the insights organization is ‘impact’.

Gregg Archibald

Gregg Archibald

Managing Partner at Gen2 Advisors

The Buyer Journey: How Insights Buyers Choose Suppliers

Growing Your Insights Business

The Buyer Journey: How Insights Buyers Choose Suppliers

An innovative core business is key to be on the path-to-purchase for clients.

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Insights Industry News

‘Tis the Season: What’s Your Holiday Gift Strategy?

A study by the Advertising Specialty Institute found that only 62% of businesses surveyed planned to give gifts to employees and clients.

Jonathan Price

Jonathan Price

Insights Industry News

Wrapping Up On TMRE: InsightsGal’s TMRE Top 10

Client-side researcher Katie Clark (AKA “InsightsGal”) recaps her favorite sessions from The Market Research Event.

Katie Clark

Katie Clark

Communications Manager at Maine Historical Society